ICO Issues Fine of £90,000 for Breach of PECR

By Oliver Grazebrook and Ezra Steinhardt

On 20 March 2013, the UK Information Commissioner's Office (ICO) announced that it had issued a fine of £90,000 against DM Design, a Glasgow-based kitchen and bedroom fitting company, for breaching the Privacy and Electronic Communications Regulations (PECR) by making thousands of unwanted direct marketing calls.  This fine, made two years after the ICO was first granted the power to issue fines of up to £500,000 for serious breaches of the PECR, apparently marks the start of a new enforcement campaign against companies breaching the PECR.  The ICO stated in its announcement that the fine against DM Design will not be “an isolated penalty,” and confirmed that twelve other companies also are now under investigation for direct marketing breaches, and that two of these will apparently receive “significant penalties” over the coming weeks.

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New ICO Guidance Offers Employers Practical Advice on Implementing Safer "Bring Your Own Device" Policies

On 7 March 2013, the UK Information Commissioner’s Office (ICO) issued new guidance on the use of personal devices for business purposes. The guidance is largely informed by a survey commissioned by the ICO and carried out by the market research firm YouGov. According to the survey, 47% of adults in the UK use personal smart mobile phones, laptops or tablets for work purposes, but less than 30% are given guidance on secure use and the risks relating to personal data loss or theft.

UK companies have in recent years been increasingly amenable to allowing employees to use personal devices for business purposes, a practice known as “bring your own device” to work, or BYOD. The driving forces behind the trend for BYOD include cost considerations and a rise in flexible working practices. The ICO guidance reminds employers that their responsibilities as data controllers apply equally in the context of BYOD. In other words, employers remain liable for any data loss, theft, or damage to personal data that occurs, regardless of whether processing takes place in their secure corporate IT environment or on the personal devices of their employees.

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UK's Information Commissioner's Office Issues Consultation on Data Protection and the Press

By Fredericka Argent and Helena Marttila-Bridge

On 21 February 2013, the ICO launched a consultation on its proposal for a new code of practice regulating the press in the UK.  The consultation is in response to the publication of the Leveson Report in November 2012, which recommended significant and wide-ranging changes to the structure and regulation of news reporting in the UK.  As we blogged here, the ICO responded to the Leveson Report with comments on the role of the Data Protection Act 1998 (the “DPA”) in regulating the press and promises to issue new press guidance.

The ICO has made clear that the code of practice is not intended to create any new legally binding obligations. Rather, the proposed code will lay down guidance on the application of section 32 of the DPA, which provides an exemption from compliance with certain data protection principles where personal data is processed, among other things, with a view to the publication of journalistic material in the public interest (the so-called “special purposes” exemption).  Although the precise content of the code of practice is a work-in-progress, the ICO has proposed to cover at least the following topics:

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ICO fines Sony £250,000 following the 2011 Playstation Network Platform data breach

On 24 January 2013, the UK Information Commissioner’s Office (ICO) announced that Sony Computer Entertainment Europe Limited (Sony) would be fined £250,000 following a data breach of the Playstation Network.  The breach occurred in 2011 when hackers accessed the personal details of “millions” of Playstation Network customers, including names, dates of birth, passwords, and other categories of data. 

Following an investigation, the ICO declared that the breach had been “preventable” had software been kept up to date, and stated that “[Sony] is a business that should have known better”. 

The monetary penalty notice redacts key details of the breach -- such as the precise number of Sony Playstation accounts affected -- but nevertheless reveals interesting details about how the ICO reached the decision to fine Sony £250,000, that other companies should take note of.

In particular, the notice cites aggravating factors, including, for example, the “vast amount” of personal data affected, and the ICO’s belief that Sony “should have been aware of the software vulnerability” that led to the breach.  The notice also cites mitigating factors, that presumably reduced the scale of the fine, including, for example, the complexity of the Sony Playstation Network, a lack of previous security breaches, the fact that no complaints were received by Sony after the breach, and Sony's behaviour following the breach (Sony voluntarily reported the breach to the ICO, informed data subjects, and fully cooperated in the investigation).

A short Youtube video of David Smith, Deputy Commissioner and Director of Data Protection at the ICO, commenting about the breach, was also released, and is available here.

The ICO Responds to the Leveson Report

By Dan Cooper, Helena Marttila & Fredericka Argent

Following the 2011 News International phone-hacking scandal, the UK government commissioned an in-depth inquiry into the accusations made against the British press to be conducted by Lord Justice Leveson.  The “Leveson Inquiry” was a full-scale investigation, which culminated in an approximately 2000-page report published in November 2012.  The report  recommends significant, wide-ranging changes to the structure and regulation of news media reporting in the UK, including changes to the UK’s Data Protection Act 1998 (the “DPA”) and the role of the UK’s data privacy regulator, the ICO.   

On 7 January 2013, the ICO published a response to the Leveson report. The first half of the ICO’s response deals with Leveson’s recommendations concerning the ICO, including the suggestion that the ICO should improve its understanding of the data protection regime regarding the press. In its response, the ICO promises to issue numerous policies and guidance relating to the use of personal data by the press. These include, for example, the introduction of a new dedicated section on the ICO website providing the public with information on their data rights regarding the media, the publication of a Code of Practice to be observed by the press when processing personal data, and an Annual Report to Parliament which provides regular updates on the effectiveness of any ICO guidelines and other measures.

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ICO Releases New Guidance on Destruction of Electronic Equipment

By Bonnie Drury and Ezra Steinhardt

The Information Commissioner’s Office (ICO) has produced new guidance on “IT asset disposal for organisations” to help data controllers understand their responsibilities relating to the destruction and disposal of electronic equipment.  The guidance, which addresses one of the areas where organizations are most frequently fined under the UK Data Protection Act 1998 (DPA), explains how controllers should create an asset disposal strategy, take measures when engaging IT disposal companies, and assign responsibility for IT asset disposal within their organization.  These measures are intended to help controllers comply with the seventh principle of the DPA, known as “information security”, which requires data controllers to take measures to ensure the security of the personal data they process. 

There are three main elements to the ICO’s guidance:

  • Create an asset disposal strategy. The organisation should formulate an information security policy that includes a section on procedures for IT asset disposal and data deletion.  This section should include information about the devices used by the organization to process personal data; the nature of such personal data; how the devices will be disposed of when they are no longer needed; and how the risks associated with the disposal process will be assessed.
  • Engage an IT disposal company. If the organization employs a specialist asset disposal company to deal with the devices, this company will likely be defined as a “data processor” under the DPA. As a result, a written contract should be put in place between the parties, detailing the organization’s instructions for disposal of the assets. The organization should monitor and audit the disposal process to ensure that the asset disposal service provider is complying with its instructions.
  • Designate an asset disposal champion. A member of the organization with a suitable level of authority should have responsibility for IT asset disposal. This person should be aware of which devices leave the organization, what personal data is stored on them, and who has responsibility for erasing the personal data.

ICO issues £440,000 fine to telecoms company for illegal direct marketing

By Bonnie Drury and Ezra Steinhardt

On 28 November 2012, following an 18-month investigation, the UK Information Commissioner’s Office (ICO) announced that it had fined the joint owners of Tetrus Telecoms (Tetrus) a total of £440,000 under the Privacy and Electronic Communications Regulations (PECR).  The fine penalized Tetrus for sending millions of unsolicited text messages promoting opportunities to claim compensation for personal injury and mis-sold payment protection insurance (PPI).

In breach of the PECR, Tetrus (according to the ICO) failed to obtain consent from the recipients of the text messages and failed to identify itself as the sender.  The ICO explained in its press release that Tetrus used any replies to its messages to generate business by selling respondent contact information to third party legal services providers. 

In addition to the fines for breaching the PECR, Tetrus’ joint owners, Christopher Niebel and Gary McNeish, may also face prosecution for failing to register Tetrus with the ICO as a data controller (as required by the Data Protection Act 1998, given that Tetrus was collecting and processing personal data).

This is the first time that the ICO has used its power (which entered into force in January 2012) to issue a fine for a serious breach of the PECR.  In a statement, the Information Commissioner, Christopher Graham, said: “The public have told us that they are distressed and annoyed by the constant bombardment of illegal texts and calls and we are currently cracking down on the companies responsible, using the full force of the law”.

ICO Issues New £250,000 Fine to Scottish Local Government Body

On 11 September 2012, the UK Information Commissioner’s Office (ICO) announced that it had fined the Scottish Borders Council £250,000 under the Data Protection Act 1998 (the DPA) following the discovery of a former Council employee’s pension records in a supermarket’s car park paper recycling bank. The document was one of at least 676 files containing confidential personal data that were deposited in this way.  The documents were only brought to light when a member of the public alerted the police.

According to the Penalty Notice issued by the ICO, the data protection failure was originally caused when the Council entered an outsourcing arrangement for the digitisation of its former employees’ and former members’ pension records with a third party company without also agreeing a data processing contract with that company to guarantee the technical and organisational security of the data.  Under the DPA, a data controller remains responsible for the security of personal data even when data are transferred to a third party processor.

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UK Government Launches Consultation on New Data Portability Requirement

The UK’s Department for Business, Innovation and Skills (BIS) has launched a consultation on proposals to compel suppliers of goods and services to provide consumers access, upon request, to their personal transaction and consumption data in an open standard machine-readable format.  The UK Government (UKG) would prefer that the data be supplied at no cost and may also allow certain categories of small businesses to make such requests.  An existing enforcement body -- possibly the Information Commissioner’s Office or a consumer protection body -- is likely to be responsible for enforcing the proposed new requirement.

The consultation document explains that the proposed new requirement would offer a more targeted approach towards access to personal data than is currently available under the UK Data Protection Act 1998.  The requirement would:

  • only relate to transaction data regarding a consumer’s purchase/consumption of products and services from that supplier;
  • only cover factual information, for example what a consumer bought, where they bought it, and how much they paid for it;
  • not cover any subsequent analysis that the data holder has undertaken on the information; and
  • only apply to businesses that already hold this information electronically.  Businesses would not be required to collect any new information and existing information would only have to be released if requested by consumers. 

Following the European Commission’s proposals to reform the EU Data Protection Framework (see here and here), which also included a controversial data portability element, industry is likely to pay close attention to this UK initiative.

The closing date to respond to the consultation is 10 September 2012.  Interested parties may also join Open Forums discussing the consultation at the BIS Offices on August 9 (3-5pm), 16 (3.30-5.30pm) and 23 (3-5pm) by contacting midata@bis.gsi.gov.uk.

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Google Contacts ICO Stating That It Still Holds Some Street View Payload Data

In a surprise turn of events, Google has written today to the UK data protection authority (the “ICO”) and other regulators around the world stating that it still possesses some of the payload data collected by its Street View vehicles in 2010.  This follows the ICO re-opening its probe into Google’s Street View activity last month.

The company confirmed that during an internal review it determined that it still held payload data from both the UK and other countries.  These include Ireland, France, Belgium, Netherlands, Norway, Sweden, Finland, Switzerland, Austria and Australia.  Google has stated that it would like to delete the remaining UK data but would like instructions from the ICO before proceeding. 

The ICO has responded with a letter stating that it intends to examine the content of the UK payload data and asked for the data to be held securely for this purpose.  The ICO has also released a statement noting that the payload data “was supposed to have been deleted in December 2010” and the “fact that some of this information still exists appears to breach the undertaking to the ICO signed by Google in November 2010”. 

Furthermore, the ICO confirmed that it was in touch with other data protection authorities in the EU and elsewhere to coordinate the response to this development.

UK Parliament Committees Open Consultations on Proposed Data Protection Regulation and Proposed Communications Data Bill

On 12 July, 2012, the Justice Select Committee, the body tasked by the UK Parliament’s European Scrutiny Committee to give its opinion on the EU Commission’s proposals to reform EU data protection laws, launched a call for written evidence on the following questions: 

  • Will the proposed Regulation strike the right balance between the need, on the one hand, for a proportionate, practicable but effective system of data protection in the EU, and on the other for business and public authorities not to be stifled by regulatory, financial and administrative burdens placed upon them? 
  • Will the proposed Directive strike the right balance between the need, on the one hand, for a proportionate, practicable but effective system of data protection for police and criminal cooperation in the EU, and on the other for law enforcement authorities to be able to investigate crime without disproportionate financial or administrative burden?
  • Are the next steps the UK Government proposes to take during the negotiations, set out in the Summary of responses to its Call for Evidence, the right approach?

This follows the publication last month of the Summary of Responses into an earlier Call for Evidence on the proposed Regulation.  Responses to the latest consultation must be received by 20 August 2012. 

In addition, on 9 July, 2012, the Joint Committee on the draft Communications Data Bill, which is conducting pre-legislative scrutiny into the draft Bill which would expand existing laws on communications surveillance, invited written submissions on a list of specific questions.  These range from the scope of the Bill to its cost and the adequacy of the proposed safeguards.  Respondents are also free to comment on issues related to the draft Bill which may not have been specifically highlighted by the Committee’s questions. 

Responses to the Call for Evidence on the draft Bill must be received by 23 August 2012.

UK Government prepares new legislative proposal to modernise communications data monitoring law

On 1 April, 2012, the UK press reported that the UK Home Office is preparing to propose new legislative reform of the communications data monitoring law, in the Queen’s Speech in May.  The press reports, and the response from the Home Office on 3 April 2012, provided some further details on a programme that was first announced (without detail) by the current Government in October 2010 in the Strategic Defence and Security Review.  The programme, which resembles a predecessor plan under the prior Labour Government named the “Interception Modernisation Programme”, is now known as the “Communications Capability Development Programme” (CCDP). 

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European Mobile Operators Agree to App Privacy Guidelines

This week, the U.K.-based GSM Association unveiled voluntary app privacy guidelines, which are being implemented by several major European mobile telephone service operators for their own branded applications.  According to the GSM Association, the companies adopting these guidelines includes Deutsche Telekom, France Telecom - Orange, Telecom Italia, Telefónica, and Vodafone.  This development  follows last week's announcement of an agreement by Amazon, Apple, Google, Hewlett-Packard, Microsoft, and Research in Motion to ensure that mobile device apps that collect personal information contain privacy policies.

The GSM Association guidelines are designed to apply to all parties in the app or service delivery chain that are responsible for collecting and processing a user's personal information, including developers, device manufacturers, platforms, mobile operators, and advertisers.  The guidelines encourage the development, delivery, and operation of mobile apps that help users understand what personal information an app may access, collect and use; what the information will be used for, and why; and how users may exercise choice and control over this use.

Examples illustrating practices the GSM Association considers compliant and noncompliant with these guidelines are also provided.

UK ICO Issues Updated Guidance on the Rules on Use of Cookies and Similar Technologies

By Dan Cooper and Maria-Martina Yalamova

On December 13, 2011, the UK data protection authority (the “ICO”) issued updated guidance on the new cookie rules (Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011) implemented as part of the review of the EU e-Privacy Directive.  The guidance is intended to help website operators and those using cookies understand how the rules apply.  As we reported earlier, when the rules were first introduced in May 2011, the ICO made it clear that it would be unlikely to take formal action against those who are taking steps to comply with the rules during a 12 month lead-in period.  When this transition period ends in May 2012, the regulator will expect companies that have not yet achieved full compliance to be able to provide a clear timescale for when compliance will be achieved and demonstrate that steps are being taken to make that happen.  Highlighted below are some of the more notable aspects of the guidance.

Scope.  The guidance confirms that the rules will apply to websites using cookies and other similar technologies for sharing information, such as Local Shared Objects (so-called “flash cookies”), web beacons, bugs, and so forth.  The requirements apply equally to cookies set on computers, mobile devices, and other terminal equipment, such as enabled televisions and games consoles.

New obligations.  The ICO has made it clear that under the new rules, organizations deploying cookies (and similar technologies) must:

  • inform  subscribers and users that the cookies are there;
  • explain what the cookies are doing; and
  • obtain  subscriber or user consent to store a cookie on a device.

The ICO makes it clear that providing information about cookies by means of company privacy policies or website terms and conditions will no longer be sufficient to achieve compliance.  Organizations will need to be more pro-active in providing information to subscribers and users.

Exceptions.  Under UK law, some exceptions will apply to the notice and consent rules, notably where the use of the cookie is:

  • for the sole purpose of carrying out the transmission of a communication over an electronic communications network; or
  • where such storage or access is strictly necessary (i.e., essential, rather than reasonably necessary or important) for the provision of an information society service requested by the subscriber (i.e., the person who pays for Internet connection) or the user (i.e., the person using a computer or a mobile phone to browse the Internet).

An “information society service” is defined in Article 2(1), Electronic Commerce (EC Directive) Regulations 2002 as “any service normally provided for remuneration, at a distance, by means of electronic equipment for the processing and storage of data, and at the individual request of a recipient of a service”.  These exemptions are the same that appear in the EU-level directive, the e-Privacy Directive 2002/58.

Consent.  Absent an applicable exception, the cookie rules require that a subscriber or a user consents to the deployment of a cookie on their device.  Prior consent is not expressly required (and may not be technically feasible in some cases), but website operators must be able to demonstrate that they have expended effort to reduce the amount of time before a subscriber or user receives information about cookies and is provided with clear options.  At present, the ICO discourages websites from relying on implied consent due to the relatively low user awareness of the functions and use of cookies.  However, as consent mechanisms evolve and user awareness improves, there is a suggestion that the position may change.

Obtaining consent in practice.  The ICO paper highlights a number of consent mechanisms that companies may rely on to achieve compliance, such as pop ups or “splash pages”; message and header/footer bars (particularly in the case of occasional website visitors); information on cookies in terms and conditions presented when a user signs up to a service; settings-led consent (e.g., “remember me?” prompts); and feature-led consent.  The ICO discourages the use of browser settings as a means to obtain valid consent on the basis that today’s browsers are not sophisticated enough to adequately reveal a subscriber or user’s informed consent. 

Notice.  Under the guidance, there is no prescribed format for furnishing adequate notice, but text must be sufficiently full and intelligible for subscribers and users to understand the potential consequences of accepting cookies.  When a website allows third parties to set cookies on a subscriber or user’s device, it must provide clear and comprehensive information to the individuals and allow them to make an informed choice. 

Analytical cookies.  Setting analytical cookies on a user’s device also will require consent as they do not fall within the “strictly necessary” exception criteria.  Where websites do not have a relationship with users (e.g., users simply visit the site to browse), they must ensure information about cookies is highlighted in a prominent place (not just made available via a general privacy policy link).  Where the information collected from a subscriber or user is shared with third parties, this should be made absolutely clear.

Responsibility for compliance.  As a general rule, the organization setting the cookie is responsible for compliance with the UK rules.  However, where third-party cookies are set through a website, both parties are jointly responsible for compliance, but either party may obtain consent. 

House of Lords Calls for a Privacy Commissioner

By Dan Cooper and Maria-Martina Yalamova

An amendment to a discussion tabled in the House of Lords relating to the Protection of Freedoms Bill 2010 - 2011 has called for the creation of a dedicated Privacy Commissioner.

The proposed establishment of a single Privacy Commissioner seeks to correct the existing proliferation of UK commissioners with strictly circumscribed powers and create an organization that is sufficiently flexible to navigate through the ever-changing technology and privacy policy landscapes.

If the Bill receives Royal Assent and becomes law, the new Commissioner will supersede the current UK Information Commissioner and reflect a more holistic approach of protecting individual privacy in all of its aspects rather than regulating personal data alone.

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UK Government Opens a New Consultation on Access to Public Data

On 4 August, 2011, the Cabinet Office of the UK Government opened a new public consultation on disclosure and access to public sector data.  The consultation, which seeks to "establish a culture of openness" in the public sector, comes soon after a statement from the ICO suggesting that public sector organisations should respond to Freedom of Information requests even when they are made via Twitter.  

The consultation will explore ways to make government more transparent, both by increasing rights of data access for individuals, businesses and organisations, and by enhancing transparency standards within government to increase government accountability.  The consultation will also ask stakeholders whether they believe the Information Commissioner's Office has sufficient powers to enforce government transparency (primarily through Freedom of Information Act legislation).  

In an effort to make government data more useful to individuals, NGOs, and industry, the document also envisages the release of more useful and compatible data sets, so that better use can be made of public data.  In this context the consultation will explore whether standards for data publication can be established, how the release of different datasets should be prioritised, and how government should use (and allow the use of) its data inventories.

Responses to the consultation must be received by 27 October 2011.

Commission Launches Enforcement Proceedings Against 20 Member States on "Cookie" Rules

On July 19, 2011, the European Commission announced that it sent formal requests for further information to 20 Member States regarding their failure to implement the EU's new package of telecoms rules.  The rules, which include amendments to the E-Privacy Directive to create new consent requirements for the use of most web cookies, were required to be enacted by the Member States by May 25, 2011.

On 19 July, 2011, the European Commission announced that it sent formal requests for further information to 20 Member States regarding their failure to implement the EU's new package of telecoms rules.  The rules, which include amendments to the E-Privacy Directive (http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2009:337:0011:0036:EN:PDF) to create new consent requirements for the use of most web cookies, were required to be enacted by the Member States by 25 May, 2011.
As we described here (http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CONSLEG:2002L0058:20091219:EN:PDF) previously, the problem is that in many Member States the new measures have been delayed over questions regarding how such consent requirements and breach notifications will work in practice.  Some Member States are also clearly hoping that new browser settings will be developed in order to obtain adequate user consents.  Meanwhile other Member States have implemented the new rules but subsequently also adopted a cautious stance over enforcement of the new rules.  As we reported previously (http://www.insideprivacy.com/international/united-kingdom/on-first-day-of-new-uk-cookie-rules-ico-issues-a-1-year-moratorium-on-enforcement/), the UK's rules are now in force, but the UK ICO added on the legislation's first day that it would not substantively enforce the new cookie rules until May 2012.  Although the UK does not appear to be in the firing line, the Commission is clearly taking a dim view of such ongoing concerns.  It is unusual for enforcement proceedings to be launched so quickly and against so many Member States.
The Commission has taken other recent actions in relation to the e-Privacy amendments.  Fearing the birth of new divergences in national laws as they languish in the legislatures, on 14 July, 2011, Commissioner Neelie Kroes launched a new consultation on how the new data breach notification requirements for electronic communication service providers should be carried out in practice.  The consultation (http://ec.europa.eu/information_society/policy/ecomm/library/public_consult/data_breach/index_en.htm) will focus on the circumstances that trigger a data breach notification obligation, the practical procedures that should be followed when making a notification, and the information that such notifications will include.  Responses can be submitted until September 9, 2011.

As we described here previously, the new measures have been delayed in many Member States over questions regarding how such consent requirements and breach notifications will work in practice.  Some Member States are also clearly hoping that new browser settings will be developed in order to facilitate adequate user consents.  Meanwhile, other Member States have implemented the new rules but subsequently also adopted a cautious stance over enforcement of the new rules.  As reported previously, the UK's rules are now in force, but the UK ICO has indicated that it will not substantively enforce the new cookie rules until May 2012.  Although the UK does not appear to be in the firing line, the Commission is clearly taking a dim view of such ongoing concerns.  It is unusual for enforcement proceedings to be launched so quickly and against so many Member States.

This enforcement action comes on the heels of other significant Commission activity in relation to the e-Privacy amendments.  On July 14, 2011, Commissioner Neelie Kroes launched a new consultation on how the new data breach notification requirements for electronic communication service providers should be carried out in practice.  The consultation will focus on the circumstances that trigger a data breach notification obligation, the practical procedures that should be followed when making a notification, and the information that such notifications will include.  Responses can be submitted until September 9, 2011.

UK ICO Calls for More Privacy Audits

The U.K. Information Commissioner's Office (ICO) issued a press release yesterday calling on companies to undergo more data protection audits.  (Currently, only some public sector entities in the UK can be made to undergo audits -- the ICO can effectively only request to audit a private sector company).  The ICO issued the "warning" after releasing new figures that show that the private sector was responsible for almost a third of all data breaches in 2010/2011, and that only 19% of private sector organisations voluntarily accepted to undergo audits by the ICO (compared to 71% in the public sector).  The Information Commissioner Christopher Graham proceeded to single out lenders and direct marketing companies as the worst culprits, saying that "many of them are still resisting our offer to undergo audits."

The ICO also released new figures about the progress of such audits, which show that the ICO performed 26 audits in 2010/2011 -- a 60% increase on the previous year.  The figures also reveal that over 90% of ICO recommendations were acted upon following an audit.

Additionally, the ICO released its full Annual Report and held an online webcast and Q & A session on its annual performance.  While further questions can still be submitted, one colourful answer by the Commissioner regarding the new cookie rules (see our previous posts here, here and here) has already been published:  "Website operators", he said, "[should] take their 'consent' obligations seriously under the Privacy and Electronic Communications Regulations -- because I'll be after them if they don't."

On First Day of New UK Cookie Rules, ICO Issues a 1-year Moratorium on Enforcement

Late yesterday the UK ICO issued a new press release and guidance on its plans to enforce the new UK "cookie regulation," which was enacted by the UK Government to implement the EU's e-Privacy Directive.  

The new release, which follows previous ICO guidance outlining how businesses might comply with the new rules (see my previous post), declared that the ICO intends to pursue enforcement with a "light touch" and promised that the ICO will not take enforcement actions against businesses using cookies in the UK without user consent for a 'lead-in' period of one year.  The new rules, which come into effect today, require websites to obtain consent from users when placing cookies on the user's devices. The UK Government has interpreted this requirement to entail specific opt-in consent from users, but it has also specified that consent can be obtained after the cookie has been placed on the user's device, i.e., retroactively.  Businesses will now have a grace period for compliance, but the ICO has warned that those who "do nothing" for this period will find that factor being taken into account when the ICO begins enforcement actions next year.

Christopher Graham, the Information Commissioner, said of the new policy that "I have said all along the new EU rules on cookies are challenging….Browser settings giving individuals more control over cookies will be an important contributor to a solution. But the necessary changes to the technology aren’t there yet."  The ICO's new release was accompanied yesterday evening by an open letter from Ed Vaizey, the Minister for Culture, Communications and Creative Industries, in which the Department for Culture, Media and Sport endorsed the ICO's new approach and explained its take on the new regulation.

Another effect of the new regulation is the granting of new powers to the ICO is that the Commissioner will now have increased powers to impose financial penalties on telecoms and Internet service providers who suffer data breaches without telling the ICO; audit service providers without their consent (although consent will still be sought before this power is used according to new guidance); and impose civil penalties, especially on businesses sending unwanted marketing calls and text message spam.

UK ICO Issues New Guidance Clearly Requiring Opt-In Consent for Cookies

Following its vague warning on cookies in March, and confirmation last month that the UK would adopt the amended EU rules on cookies verbatim, the UK ICO has now issued new guidance that makes it clear that websites must obtain users' consent before storing cookies on devices.  The guidance, which relates to amendments to the UK e-privacy legislation that come into force on 26 May, 2011, issues a stark warning to companies that they "cannot ignore these rules".

The new guidance focuses on new European rules that require businesses to obtain user consent before placing cookies on their computers.  Previous measures, which included informing users that cookies were being used and offering 'opt-out' procedures, will no longer be sufficient.  The guidance sets out various ways in which the user's consent may be validly obtained, including via pop-ups, terms and conditions of use, and 'feature-led' consent.  The guidance notes that the list of methods for obtaining consent is not exhaustive, though states that browser settings currently are not "sophisticated enough" to allow websites to assume that users have given consent.

There is an exception to the new rule -- user consent will not be required if the use of the cookie is 'strictly necessary' for the operation of the service requested by the user.  Examples include cookies that enable online 'shopping baskets', for example, where a site needs to remember what was placed in the 'basket' before it is paid for by the user.  However, the ICO does warn that this exception should be interpreted "quite narrowly".

In terms of enforcement, the guidance suggests that businesses which show they are considering how to change their policies to comply with the new rules will not face penalties if they have not fully implemented the change by 26 May, 2011.  This reflects an earlier statement from the UK Communications Minister, Ed Vaizey,  that the government does not expect the ICO to take enforcement action in the short term against businesses and organisations as they work out how to address their use of cookies.  The ICO has stated that further detailed guidance on enforcement procedures is also in the pipeline.

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