On Thursday, the Federal Trade Commission (“FTC”) hosted a workshop to explore the practices and privacy implications of comprehensive data collection. The event gathered consumer protection groups, academics, privacy professionals, and business and industry representatives to examine the current state of comprehensive data collection, its risks and potential benefits, and what the future holds for consumers and their choices.
In her opening remarks, FTC Commissioner Julie Brill indicated the agency was open to revising its consumer privacy framework if comprehensive data collection warranted heightened restrictions or enhanced consent to protect and inform users: “We know that comprehensive data collection allows for greater personalization and other benefits, but there may be other contexts in which it does not lead to desirable results.”
The workshop was one of five main action items adopted by the FTC as part of its March 2012 report, Protecting Consumer Privacy In an Era of Rapid Change. In the report, the commission told companies that consent was not required for the collection and use of information that was consistent with a particular transaction or the company's relationship with the consumer. But the agency said it needed more information to determine how this principle applied to technologies that could capture large amounts of consumer information, such as deep packet inspection (DPI).