FCC Confirms That Sellers Can Be Liable for Telemarketer TCPA Violations

A seller who authorizes a third-party telemarketer to market the seller’s goods or services may be held vicariously liable if the telemarketer violates the Telephone Consumer Protection Act (TCPA), the Federal Communications Commission held in a May 9 declaratory ruling.

The FCC’s ruling interprets two subsections of the TCPA. The first subsection — 47 U.S.C. § 227(b) — includes several restrictions, including a general prohibition on making calls to landline or mobile telephones using a prerecorded message without  the recipient’s prior express consent. Section 227(b)(3) allows individuals or companies to bring private lawsuits “based on a violation of this subsection” or the FCC’s implementing regulations.

A separate portion of the TCPA — 47 U.S.C. § 227(c) — authorizes the FCC to set up a national Do Not Call registry, which the FCC did in coordination with the Federal Trade Commission several years ago. Section 227(c)(5) authorizes private lawsuits by individuals who receive “more than one telephone call within any 12-month period by or on behalf of the same entity” in violation of the Do Not Call rules.

Last week’s declaratory ruling came in response to questions referred to the FCC by two federal courts in two separate TCPA-based lawsuits.

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CPNI Certifications Due on March 1

As a reminder, telecommunications carriers must submit their annual certifications regarding customer proprietary network information (CPNI) by March 1.  CPNI is private customer information concerning telecommunications. Telecommunications carriers and providers of interconnected Voice over Internet Protocol (VoIP) must certify annually to the FCC that they comply with their obligations to protect and limit disclosure of CPNI.

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FCC Provides Consumer Tips On Mobile Privacy And Security

The Federal Communications Commission yesterday released a Smartphone Security Checker, a tool designed to help consumers secure their smartphones against mobile security threats.  The tool provides consumers with tips that are customized for four different mobile operating systems.  Many of tips focus on security-related topics.  For instance, the tool recommends that consumers set a password or Personal Identification Number on their phones, accept updates and patches to smartphone software, and wipe phones of personal data before reselling or recycling them. 

The FCC also made recommendations that touch on the role of in-app privacy disclosures ―a topic that has received attention recently from state regulators and the Federal Trade Commission.  Specifically, the FCC recommends that users understand app permissions before accepting them.  The FCC says, “You should be cautious about granting applications access to personal information on your phone or otherwise letting the application have access to perform functions on your phone.  Make sure to also check the privacy settings for each app before installing.” 

While the FCC has not been as active as the FTC and others on mobile privacy issues that do not affect the telephone portion of the mobile service, the FCC’s announcement demonstrates that it continues to see a role for itself in helping “consumers understand and combat cyber threats and mobile device theft.”  Earlier this year, the FCC partnered with mobile operators to launch their “PROTECTS Initiative” which was designed to combat mobile device theft and trafficking. 

FCC: Sending Opt-Out Confirmation Text Does Not Violate TCPA

The Federal Communications Commission has ruled that companies may send a one-time text message to confirm that a subscriber has opted out of receiving text messages without violating the Telephone Consumer Protection Act (TCPA).  In the FCC’s view, if a consumer has consented to receiving text messages and subsequently opts out, the consumer’s prior express consent to receive text messages initially can be reasonably construed to include consent to receive the opt-out confirmation message.  The FCC’s ruling confirms a practice that is endorsed under the Mobile Marketing Association’s best practices guidelines.

The FCC noted that its holding is limited to text messages that “1) merely confirm the consumer’s opt-out request and do not include any marketing or promotional information; and 2) are the only additional message sent to the consumer after receipt of the opt-out request.”  For example, texts that contain promotional materials (such as “your request to opt-out of future messages will be honored but we are offering you a 10% discount on our products”) would likely be deemed impermissible.  The FCC also suggested that entities should send the confirmation text message within five minutes of the consumer’s opt-out request. 

The accompanying statement by Commissioner Ajit Pai expressed hope that the FCC’s order would “end the litigation that has punished some companies for doing the right thing, as well as the threat of litigation that has deterred others from adopting a sound marketing practice.”  Indeed, last month a federal district court in California granted summary judgment for Citibank on this issue, holding that “imposition of liability under the TCPA for a single, confirmatory text message would constitute an impermissibly absurd and unforeseen result.” 

FCC Sets Comment Cycles for Additional Petitions Seeking to Clarify TCPA Provisions

In follow up to our previous blog entry on the subject, comment deadlines were set for additional petitions seeking to clarify TCPA provisions and related FCC rules.  Comments on these Petitions are due on November 23, 2012, and reply comments are due on December 10, 2012.

  1. The Westfax Petition asks the FCC to clarify whether “efaxes,” which are facsimile messages that are converted to e-mail, are subject to the facsimile advertising rules under the TCPA and the Junk Fact Prevention Act of 2005.
  2. The iHire Petition asks the FCC to declare that a third party faxing resumes of individual job applicants in response to help wanted postings is not an “advertisement” subject to the TCPA and, therefore, is exempt from the requirement to include an opt-out provision on the first page of the fax.
  3. The 3G Collect LLC Petition asks the FCC to declare that operator service providers are not subject to the TCPA prohibition on prerecorded calls to wireless phones when connecting collect callers to telephone numbers assigned to wireless telephones. 
  4. The Revolution Messaging Petition asks the FCC to clarify that certain internet-to-phone text messaging technology is an “automatic telephone dialing system” within the meaning of the TCPA and thus is subject to related FCC rules.

Telemarketing Recap: Recent Key Developments at the FCC, FTC and in the Courts

A number of key developments affecting telemarketing emerged over the past week:

1.  The distinction between informational and telemarketing calls was further defined.  The 9th Circuit held that calls intended to impart information about a customer rewards program could be construed as “dual purpose” calls subject to federal and state telemarketing restrictions.  See Chesbro v. Best Buy Co., Inc.

2.  Effective dates were announced for the new requirements on autodialed and prerecorded calls that were adopted by the FCC in February 2012. 

  • Effective immediately:  all prerecorded “heath care” messages subject to HIPAA transmitted to residential lines are exempt from the FCC’s consent, identification, time-of-day, opt-out, and call abandonment requirements.
  • Effective November 15, 2012:  the FCC’s three percent call abandonment rate must be calculated on a 30-day basis for every telemarketing calling campaign.  (It is possible that the FCC will consider delaying this effective date to January 14, 2013, to align it with the interactive opt-out requirement discussed below.)
  • Effective January 14, 2013:  all prerecorded telemarketing calls must include an automated, interactive opt-out mechanism throughout the duration of the call, as well as a toll-free telephone number that can be contacted to opt out when a prerecorded telemarketing message is left on voicemail or an answering machine. 
  • Effective October 16, 2013:  prior express written consent is required to transmit prerecorded or autodialed telemarketing calls to wireless numbers, and the established business relationship exception no longer applies to prerecorded telemarketing calls to residential lines.

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Mobile Device Tracking Bill Introduced

A new bill introduced by Rep. Ed Markey, titled the Mobile Device Privacy Act, would require mobile device sellers, manufacturers, service providers, and app offerors to disclose to consumers the existence of any monitoring software.  Monitoring software is defined as "software that has the capability to monitor the usage of a mobile device or the location of the user and to transmit the information collected to another device or system."  The entities would also have to disclose what type of information is subject to monitoring, who would be collecting or transmitting the information, and how the information would be used. 

Additionally, the bill would require any entity subject to the requirements above to obtain express consumer consent before the monitoring software collects any information.  Those same entities would also be required to develop information security policies regarding the information collected.

The bill charges the FTC with promulgating regulations to effect its requirements.  The FTC and FCC would have shared enforcement authority, and the bill also confers a private right of action on injured consumers.

Rep. Markey introduced the bill on September 12th, stating that mobile device tracking is a “significant societal issue that has to be discussed.”

The full text of the bill is available here.

FCC Mobile Privacy Notice Published -- Comments Due July 13

As we reported, the Federal Communications Commission (“FCC”) recently announced that it is seeking comments on the protection of data stored on mobile devices by wireless phone carriers. The FCC has noted that the comments it previously received on the issue five years ago are already “badly out of date.”  The Federal Register published the FCC’s announcement today, so the deadline for commenting is now set: comments are due by July 13 and reply comments are due by July 30.   

Federal Communications Commission Seeks Comments on Mobile Privacy

The Federal Communications Commission ("FCC") has released a Public Notice seeking comments on the steps wireless phone carriers are taking to protect the privacy and data security of customer information that is stored on consumers' mobile devices and on how existing laws apply to the carriers' information practices. 

Section 222 of the Communications Act and the FCC's implementing regulations restrict how phone carriers may use and disclose customer proprietary network information (the so-called "CPNI Rules").  These carriers also must take reasonable steps to protect their customers' private information. 

The FCC considered this issue five years ago in 2007, but noted that carriers' more recent use of software embedded or preinstalled on wireless devices to collect information about the performance of the device and the carriers' networks created a "need to refresh [the] record." 

Comments are due 30 days after the Public Notice is published in the Federal Register, and reply comments are due 15 days later. 

Members of Congress Examine Impact of Media and Marketing On Children

Earlier today, members of Congress and regulators gathered for a symposium on “The Impact of Media on the Health & Well-Being of Children.”   Participants included Congressman Edward Markey (D-MA), Congresswoman Debbie Wasserman Schultz (D-FL), Senator Richard Blumenthal (D-CT), Jon Leibowitz, Chairman, Federal Trade Commission, and Mignon Clyburn, Commissioner, Federal Communications Commission, as well as researchers and members of the public interest community.  In response to a question, Chairman Leibowitz informed the audience that the FTC expects to issue a revised Children’s Online Privacy Protection Act (“COPPA”) Rule by “the end of the year and hopefully sooner.” 

During their remarks, Congressmen Markey and Wasserman Shultz each expressed support for the Do Not Track Kids Act of 2011 (H.R. 1895), which we have blogged about here.  The bill would expand privacy protections for minors under the age of 18, including a prohibition on the use of personal information for targeted marketing to minors and a requirement that website operators provide “eraser buttons” to enable the deletion of personal information shared publicly by minors.  Senator Blumenthal also indicated that he was supportive of the legislative proposal, which he described as “common sensical,” although he stated that there likely would be substantial concern among advertisers and other stakeholders about implementation issues.

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Companies Struggle With Lack Of Clarity Around TCPA And Text Messaging

Last week, a district court declined to stay a lawsuit against Google Inc. and group-texting service Slide, Inc. alleging a violation of the Telephone Consumer Protection Act (“TCPA”).  The court found that a related, ongoing proceeding at the Federal Communications Commission relating to the scope of the definitions of “consent” and “automatic telephone dialing system” under the Act did not compel the court to stay the case.  Applying the doctrine of primary jurisdiction, the court concluded that it was as competent to determine the scope of the definitions of these terms as the FCC.

In a separate, but related proceeding, the FCC has requested public comments on the question of whether a company violates the TCPA when it sends a text message to a subscriber’s mobile device to confirm that the subscriber has opted out of receiving text messages ― a practice that is endorsed under the Mobile Marketing Association’s best practices guidelines.  This issue is also the subject of ongoing court proceedings:  there are more than a dozen lawsuits pending against companies for sending such confirmation messages.

The FCC received initial comments yesterday, including comments from industry participants, such as the Mobile Marketing Association and the CTIA―The Wireless Association, urging the Commission to find that one-time, precise opt-out confirmation text messages are not prohibited by the TCPA.  While the National Association of Consumer Advocates argued that even one-time confirmatory text messages should be understood to violate the TCPA, the Future of Privacy Forum agreed with industry commenters, stating that one-time opt-out confirmation text messages help protect individual privacy.  Reply comments are due to the FCC May 15, 2012. 

As we previously have reported, Congress also is considering the need for legislation to amend the TCPA to clarify the scope of limitations under the Act.

FCC, Companies Announce Mobile Device Anti-Theft Database

Earlier this week, Federal Communications Commission Chairman Julius Genachowski, together with major U.S. wireless carriers and chiefs of police, announced a plan to develop databases that will allow consumers whose mobile devices have been stolen to render the devices inoperable on mobile networks.  The database will be created over the next eighteen months. 

Using the planned system, customers could report their phone stolen to their carrier, which would then render the phone inoperable on its network remotely using the unique ID associated with each mobile device.  At first, carriers would only render the stolen device inoperable on their own network; eventually, carriers will work together to render devices inoperable on all major networks.  The database system will be created by major U.S. wireless carriers, including Verizon, AT&T, T-Mobile, and Sprint, with the support of phone manufacturers, mobile OS makers, and CTIA, the wireless industry trade association. 

Genachowski stated that Senator Chuck Schumer (D-NY) will introduce legislation that would support the initiative by making it a crime to tamper with the unique identifiers on mobile devices.  He also stated that wireless carriers would set up automatic prompts on devices encouraging consumers to use passwords and that the FCC and others would undertake a public education campaign promoting mobile device security, including promoting use of remote “wipe” data erasure features in the event of theft.

It is possible that this development and others like it will improve consumer confidence in the security of data on mobile devices; as we have discussed previously, consumer concerns over mobile data security reportedly have hindered the growth of certain mobile services that depend on sensitive data, such as mobile financial services. 

FCC Adopts New Telemarketing Restrictions

Today, the Federal Communications Commission adopted new rules that strengthen its restrictions on autodialed or prerecorded telemarketing calls.  The FCC billed the new rules as an effort to maintain consistency with the Federal Trade Commission’s telemarketing sales rule, which also governs telemarketing calls, and to give consumers control over the calls that they receive.

Under the new rules, companies will need to obtain prior express written consent from consumers before making prerecorded or autodialed telemarketing calls to consumers.  The FCC’s rule changes also eliminate the “established business relationship” exemption in its existing rule, which allows these calls to residential “landline” phones without consent.  The new restrictions will require written consent even for companies that have done business with the call recipient in the past. 

One area of dispute over the new rules related to whether the “written” consent requirement could be satisfied electronically and what steps were necessary to make the consent effective.  Consistent with the FTC’s approach, the FCC concluded that “written” consent can be provided electronically, such as through a website form.  However it is provided, though, the FCC requires “clear and conspicuous disclosure” about what the consumer is consenting to and an “unambiguous” agreement to receive calls at a phone number designated in the consent document.  Like the FTC, the FCC also warned that consents would not be effective if the consent is a condition of purchasing goods or services.

An additional change to maintain consistency with the FTC’s rule is a requirement that telemarketing calls that use a prerecorded voice include an interactive “opt-out” mechanism, which would allow the call recipient to opt out of future calls by pressing a button.  Finally, the FCC imposed new restrictions on so-called “call abandonment,” which occurs when there is no live telemarketer available to take an autodialed call.

Although the FCC’s rule changes have a broad impact on the telemarketing business, they do not impact non-telemarketing calls, even if they are made using an autodialer or include a prerecorded voice.  As a result, prior written consent is not required for autodialed calls that do not advertise a product or service, including calls by nonprofits or for political purposes.  Also, the new restrictions do not apply to informational calls that may be commercial in nature, such as calls from an airline informing passengers that their flights have been delayed or calls from a bank informing a customer of fraudulent charges to her account, and exclude certain health care-related calls that are regulated under HIPAA, which already imposes a written consent requirement.

The new FCC rules will not be effective until they are approved by the Office of Management and Budget.  Once that happens, companies will have a year to obtain prior written consent to covered telemarketing calls and to stop covered calls to consumers with whom they have established business relationships.  The other rule changes have shorter timetables:  the interactive opt-out requirement will go into effect after 90 days, and the abandonment restrictions after 30 days.

Reps. Terry and Lee Introduce TCPA Reform Measure

Reps. Lee Terry (R-NE) and Ed Towns (D-NY) have introduced the Mobile Informational Call Act of 2011 (H.R. 3035).  H.R. 3035 would amend the Telephone Consumer Protection Act — which is administered and enforced by the Federal Communications Commission but also authorizes private rights of action —  to clarify the scope of limitations under the Act.  

Under the TCPA, it is unlawful for a person to use an “automatic telephone dialing system” to call any telephone number assigned to a cellular telephone service without the prior express consent of an individual.  H.R. 3035 would clarify the scope of this prohibition in several respects:

  • The bill would make clear that oral or written approval by an individual in the context of an established  business relationship constitutes “prior express consent” under the Act;
  • Commercial calls to cellular telephone numbers would no longer be covered by the prohibition, except to the extent that the calls are “telephone solicitations”; and
  • The definition of an “automatic telephone dialing system” would cover only equipment that actually produces and dials randomly generated telephone numbers.

These clarifications would resolve certain reported ambiguities under current law, including the ability of firms to contact existing and former customers using automated telephone dialing technologies. 

FCC Adopts Rules Implementing the Protecting Children in the 21st Century Act

The Federal Communications Commission has adopted rules implementing the Protecting Children in the 21st Century Act. Like the Act, the FCC's rules require elementary and secondary schools that have applied for discounted Internet access services through the FCC's E-rate program to certify that the school's Internet safety policy provides for the education of minors about appropriate online behavior, including interacting with other individuals on social networking websites and in chat rooms and increasing cyberbullying awareness.

This requirement builds off existing rules that schools participating in the E-rate program certify that their Internet safety policy includes a technology protection measure, such as filtering software, that protects against Internet access through the school's facilities to visual depictions that are (1) obscene, (2) child pornography, or (3) harmful to minors.  An earlier audit administered by the Universal Service Administrative Company (which administers the E-rate program) had found that a school violated this requirement by allowing access to certain social networking websites.  In its Order, the FCC clarified that social networking websites are not per se "harmful to minors," noting that a contrary conclusion would be inconsistent with the Protecting Children in the 21st Century Act's focus on educating minors about how to interact with others on social networking websites.  The FCC also quoted a recent U.S. Department of Education report, which found that social networking websites have the potential to support student learning. 

 

 

Two House Energy & Commerce Subcommittees Hold Hearing on Internet Privacy

By Katie Keith

Yesterday, two Subcommittees of the House Energy and Commerce Committee (Commerce, Manufacturing and Trade and Communications and Technology) held a joint hearing entitled “Internet Privacy:  The Views of the FTC, the FCC, and NTIA” that featured testimony from FCC Chairman Julius Genachowski, FTC Commissioner Edith Ramirez, and NTIA Assistant Secretary Lawrence Strickling.  Topics discussed included the need for privacy and data security legislation, the development of baseline governing principles, and current efforts by each agency to engage stakeholders on these issues. 

Legislators from both Subcommittees recognized the economic and social value of the Internet throughout the hearing and emphasized that nearly every aspect of our daily lives now has an online component.  Despite its “incalculable value,” the Chairwoman of the Subcommittee on Commerce, Manufacturing and Trade, Rep. Mary Bono Mack (R-Cal.), characterized the Internet as a “work in progress” and expressed concerns shared by many Members of the two Subcommittees over the collection, use, sharing and protection of online data and the need to improve consumer education.  The witnesses generally shared these concerns, and although their testimony did not reflect a shift in policy at the FTC, FCC, or NTIA, the dialogue between the legislators and regulators did shed light on the current state of thinking about privacy regulation at the federal level. 

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House Energy & Commerce Committee To Hold Internet Privacy Hearing On Thursday

On Thursday, July 14, 2011 two Subcommittees of the House Energy and Commerce Committee (Commerce, Manufacturing, and Trade and Communications and Technology) will hold a joint hearing entitled “Internet Privacy:  The Views of the FTC, the FCC, and NTIA."  The hearing, which is the first in a series of anticipated dialogues aimed at examining how information is collected, protected, and utilized in the online ecosystem, will feature witness testimony from FCC Chairman Julius Genachowski, FTC Commissioner Edith Ramirez, and NTIA Assistant Secretary Lawrence Strickling.  These federal regulators were called to testify about existing federal laws and practices to protect online consumer privacy and are expected to provide an overview of the existing federal privacy framework and help identify key issues to address.

On March 16, 2011, FTC Chairman Jon Leibowitz and Strickling testified in a Senate Commerce Committee hearing on “The State of Online Consumer Privacy.”  As we wrote about here, Strickling made news at the last hearing by stating that Obama administration supports comprehensive privacy legislation, which represented a shift in Administration policy.  Given the topic of this week’s hearing, we would expect Strickling to discuss the Administration’s position in the context of the current federal framework.

Check back after Thursday’s hearing for Inside Privacy’s summary and analysis of the discussion.

House Energy & Commerce Committee Members Launching Review of Privacy Issues

As we previously discussed, the House Energy & Commerce Committee announced last month that it would be undertaking a comprehensive review of electronic privacy concerns.  That process will kick off on July 14, 2011 with a joint hearing by the Commerce, Manufacturing, and Trade Subcommittee and the Communications and Technology Subcommittee. 

Regulators from the Federal Communications Commission, the Federal Trade Commission, and the National Telecommunications and Information Administration have been invited to report on existing federal laws and practices to protect online consumer privacy.  FCC, FTC, and Commerce Department representatives also testified last week before the Senate Commerce Committee, which is similarly analyzing privacy and data security issues. 

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FCC Drafting a Report on Location-Based Services

The Federal Communications Commission is seeking public comment on the use of location-based services in connection with a forthcoming staff report.  Comments are due to the FCC by July 8, 2011.

The agency also is teaming up with the Federal Trade Commission to host an educational forum on June 28, 2011, to help consumers understand the privacy implications of location-based services.  Representatives from mobile phone carriers, technology companies, consumer advocacy groups, and academia will discuss how these services work; their benefits and risks; industry best practices; and what parents should know about location tracking when their children use mobile devices.  

Location-based services have been the topic of a number of recent Congressional hearings.  Part of the focus at the most recent of these hearings was on children’s privacy.  Senator Rockefeller, Chairman of the Senate Commerce Committee, has sent letters to Apple, Google, and the Association for Competitive Technology with questions to help determine whether the applications running on their mobile platforms comply which the Children's Online Privacy Protection Act (COPPA).

Privacy Bills Begin Dropping in Congress; More to Follow

As expected, this year is shaping up to be a busy year on privacy.  As we noted in an earlier post, many Congressional members on both sides of the aisle are focusing on privacy issues.  We still expect Senator Kerry to introduce comprehensive privacy legislation in the next few weeks and we understand Senator Pryor is working on legislation focused on children's privacy before possibly turning back to a "do-not-track" bill.  In the meantime, Senator Leahy, who has long engaged on privacy issues, has created a new Privacy and Technology Subcommittee to be chaired by Al Franken; Congresswoman Jackie Speier introduced her expected do-not-track legislation; Congressman Bobby Rush reintroduced his comprehensive privacy bill; and Congressman Cliff Stearns has discussed introducing the draft privacy legislation that he co-authored with Congressman Rick Boucher last year.

Gerry Waldron has previously written on this blog about some of the challenges that privacy legislation will face in the 112th Congress, but it is notable that so many members of Congress are focusing in on privacy issues this early in the 112th Congress.  Congressional engagement on these issues makes clear that consumer privacy legislation will be a key issue for consumers and businesses that care about privacy to focus on this Congress.  This is especially true in light of recent Federal Trade Commission and Department of Commerce privacy efforts.  Neither agency has endorsed new legislation, but the Commerce Department is seeking comment on the question and the FTC has suggested that, if self-regulatory efforts fail, legislation may be necessary to implement Do Not Track. 

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