Members of Congress Examine Impact of Media and Marketing On Children

Earlier today, members of Congress and regulators gathered for a symposium on “The Impact of Media on the Health & Well-Being of Children.”   Participants included Congressman Edward Markey (D-MA), Congresswoman Debbie Wasserman Schultz (D-FL), Senator Richard Blumenthal (D-CT), Jon Leibowitz, Chairman, Federal Trade Commission, and Mignon Clyburn, Commissioner, Federal Communications Commission, as well as researchers and members of the public interest community.  In response to a question, Chairman Leibowitz informed the audience that the FTC expects to issue a revised Children’s Online Privacy Protection Act (“COPPA”) Rule by “the end of the year and hopefully sooner.” 

During their remarks, Congressmen Markey and Wasserman Shultz each expressed support for the Do Not Track Kids Act of 2011 (H.R. 1895), which we have blogged about here.  The bill would expand privacy protections for minors under the age of 18, including a prohibition on the use of personal information for targeted marketing to minors and a requirement that website operators provide “eraser buttons” to enable the deletion of personal information shared publicly by minors.  Senator Blumenthal also indicated that he was supportive of the legislative proposal, which he described as “common sensical,” although he stated that there likely would be substantial concern among advertisers and other stakeholders about implementation issues.

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MySpace Settles FTC Charges

Yesterday, the FTC announced that MySpace has agreed to settle charges that it engaged in deceptive practices by disclosing personal information to third parties despite statements in its privacy policy suggesting it would not engage in such sharing.  The proposed settlement with MySpace reflects the FTC’s continuing concern with the privacy practices of social networking services and follows on the heels of settlements with Facebook, Twitter, and Google (the latter relating to Google's "Buzz" social networking service).  Like Facebook and Google before it, MySpace agreed to a consent order that (if it becomes final) would require the company to implement a comprehensive privacy program and submit to third-party privacy audits for the next 20 years. 

As with many of the incidents involving consumer privacy that have been subject to recent FTC action (as well as private litigation), MySpace’s practices appear to have been first explored by the Wall Street Journal, as part of its “What They Know” series on online privacy.

FTC Publishes Preliminary Agenda for Digital Advertising Disclosures Workshop

The Federal Trade Commission recently announced a preliminary agenda for its upcoming public workshop called Advertising and Privacy Disclosures in a Digital World.  The goal of the workshop is to discuss revisions to the Dot Com Disclosures, the FTC’s current guidance document on online advertising disclosures, which was published in 2000. The Dot Com Disclosures discusses the application of consumer protection laws and Commission rules to online advertising, and how companies can make required advertising disclosures “clear and conspicuous.” The workshop will explore how to revise the Dot Com Disclosures in light of developments in online and mobile advertising, and the advent of social media. The FTC sought public comment on possible revisions last year, and solicited input for discussion topics when it announced the workshop in February.  The preliminary agenda features four panels: (1) Universal and Cross-Platform Advertising Disclosures, (2) Social Media Advertising Disclosures, (3) Mobile Advertising Disclosures, and (4) Mobile Privacy, and lists two to three specific questions that it plans to discuss at each panel.  For example, the social media panel will discuss “the challenges and best approaches to making adequate disclosures on social media platforms that restrict message length."

The workshop will be held on May 30, 2012 at the FTC Conference Center, 601 New Jersey Avenue, NW, Washington, DC.    The program begins at 8:30 am and will conclude at 5:30 pm.  The workshop is free, open to the public, and no registration is required.  The FTC will also provide a webcast.

FTC Refers Children's Privacy Case Back To CARU

The FTC has decided not to pursue an enforcement action against Clearwater Aquarium for alleged violations of the Children's Online Privacy Protection ("COPPA") Rule. 

In February 2012, the Children's Advertising Review Unit ("CARU") referred the Clearwater Aquarium's website to the FTC for review under COPPA after the Aquarium reportedly did not respond to CARU's inquiry.  CARU claimed that the site featured a “Kidzone” where visitors could sign up for an e-newsletter by entering their first and last names, mailing and email addresses, and cellphone numbers.  CARU was concerned that the Aquarium collected personally identifiable information from children under the age of thirteen without first obtaining parental consent and that the Aquarium's privacy policy -- which stated that it did not collect information from children under 18 without parental consent -- did not accurately reflect its actual privacy practices.

After reviewing the website, the FTC concluded "that the information collection practices that had triggered CARU's inquiry had been remedied."  The FTC declined to take any further action, instead referring the matter back to CARU. 

CARU, a division of the Council of Better Business Bureaus, is a self-regulatory body that monitors websites for compliance with COPPA.  Although CARU's self-regulatory program is completely voluntary, CARU may refer cases to the FTC if companies refuse to respond to inquiry letters.  The FTC reviews CARU's case referrals to determine whether enforcement action is appropriate.  Although the FTC has initiated enforcement actions in response to CARU referrals in the past, the Clearwater Aquarium case is a reminder that the FTC may decide no further action is necessary.  

IAB's Video Suite To Support Display of In-Ad Privacy Notices

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam.  Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is now being served in more than one trillion online ads per month.

An announcement yesterday by the IAB suggests another milestone for the Program may be on the horizon: expansion into online streaming video.  The IAB revealed that its new suite of technical specifications and protocols for the serving of in-stream ads will enable the Icon to be served in or around such ads, allowing entities that collect behavioral data from video viewers to meet any obligations they may have under the DAA’s transparency and consumer control principles. 

The IAB’s announcement comes amid increasing demands by regulators and consumer advocates for improved disclosures and choices with respect to the collection of consumer data in certain contexts.  The FTC’s report urged companies to make appropriate disclosures — “outside of a privacy policy or other legal document” —  regarding data collection that is “inconsistent” with the context of a particular transaction or a customer’s relationship with the company.  The report noted that the Icon itself provides an example of an effective notice and choice mechanism.  Its expansion into online video advertising — an area where the FTC has recently shown some interest — should be viewed favorably by the Commission. 

Mobile Advertising Self-Regulatory Groups Work To Address Privacy Concerns

In the face of calls by the FTC for improved mobile privacy protections, as well as interest by members of Congress, mobile advertising companies are actively working on privacy initiatives.  Yesterday, a group of companies in the mobile advertising industry announced that they are working to create an industry standard for anonymous mobile device identification.  The Companies include Velti PLC, Jumptap, RadiumOne, mdotm, StrikeAd, Smaato, Adfonic and SAY Media.  This standard would replace the need to use unique device ID numbers.

Also this week, TrustE announced the creation of a tool to provide consumers with a single source of information about the information being collected from them both online and through mobile apps.  The TrustED Mobile Ads tool would allow consumers to opt out of receiving mobile ads through this unified platform.

These industry self-regulatory efforts come at a time when the FTC and members of Congress have expressed concern about consumer privacy in the mobile ecosystem.  As we previously reported, last month’s FTC report called for improved mobile privacy protections and urged the mobile industry to develop standards to address data collection, transfer, use, and disposal in the mobile context.  The topic will be addressed at a workshop that the FTC is hosting May 30, 2012.

RockYou Reaches Settlement With FTC Over Child Privacy and Data Security Allegations

Recently, the Federal Trade Commission announced that it has settled charges against RockYou, a game and entertainment website.  The FTC alleged that RockYou knowingly collected email addresses and passwords and other information from 179,000 children without their parents’ consent.  It also alleged that RockYou failed to employ adequate security features to protect the information of its 32 million users.  The FTC claimed that RockYou’s actions violated the Children’s Online Privacy Protection Act (COPPA) Rule and Section 5 of the FTC Act, which prohibits unfair and deceptive trade acts.  As part of its settlement, RockYou agreed to pay $250,000.

The FTC alleged that in addition to collecting email addresses and passwords from users, including children, RockYou’s features enabled children to create profiles and upload personal information on picture slide shows.  According to the FTC, because the company collected users’ birth years, it knew that many of the people from whom it collected were children under the age of 13.  Under the COPPA Rule, websites collecting personal information from children under the age of 13 must obtain parental consent prior to information collection and must maintain a privacy policy detailing information collection practices with respect to children.  The FTC alleges that RockYou did not meet these requirements.  It also alleges that RockYou did not maintain adequate security for personal data despite making public assurances regarding its security features and despite the COPPA Rule’s requirement that companies maintain reasonable security procedures with respect to children’s personal information.

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Federal Trade Commission Releases Privacy Report

By Daniel Kahn and Kerry Monroe

Following more than a year of deliberation, the Federal Trade Commission today released its seminal report on consumer privacy, entitled Protecting Consumer Privacy in an Era of Rapid Change.  The report contains “best practices” for businesses as well as recommendations to Congress for legislation.  The final report issued today builds upon and revises a preliminary FTC staff privacy report previously released in December 2010.  At a press conference announcing the release of today’s report, FTC Chairman Jon Leibowitz stated that in promulgating the report, the FTC does not “want to erect a stoplight” to innovation but rather to “monitor the traffic.” 

The report proposes that companies adopt “privacy by design” principles, provide consumers simpler choices about privacy, and offer greater transparency into their data practices.  The report also advocates data security and breach notification legislation as well as legislation concerning data brokers and asks Congress to consider baseline privacy legislation.  In addition, it outlines privacy regulatory priorities for the FTC for the next year, including Do Not Track, mobile, promoting self-regulatory codes, and addressing data brokers and “large platform providers.” 

Privacy Framework — Generally

The centerpiece of the report is a privacy “framework” recommended by the FTC.  Unlike some federal agencies, the FTC does not have general rulemaking authority, so the framework does not provide a set of binding rules.  Instead, the FTC describes its framework as a set of “best practices” designed to guide industry, consumers, and regulators.  However, as Commissioner J. Thomas Rosch notes in his dissent from the report, the FTC’s framework may provide guidance on when the FTC will exercise its authority to take enforcement action against “unfair” or “deceptive” trade practices.  Accordingly, the FTC’s framework is noteworthy.

Privacy Framework — Scope

Companies:  The framework generally applies to almost all commercial entities that collect or use consumer data that can be reasonably linked to a specific consumer, computer, or other device.  However, contrary to the preliminary staff report issued in December 2010, the final framework excludes entities that collect “only non-sensitive data from fewer than 5,000 consumers per year and do[] not share that data with third parties.”  Sensitive data includes, but is not necessary limited to, Social Security numbers and financial, health, children’s, and precise geolocation data.  The framework does not apply to the extent that a requirement would conflict with the requirements of a sector-specific privacy law such as GLBA or HIPAA.

Data:  Despite concerns raised by some commenters about the extent to which the framework should apply to data collected offline, the final report reiterated that that framework “applies in all commercial contexts, both online and offline.”  It also applies broadly to all “consumer data that can be reasonably linked to a specific consumer, computer, or other device.”  Companies may render data not “reasonably linked” and therefore not within the scope of the report if they: (1) take reasonable measures to ensure the data is de-identified, i.e. anonymized; (2) publicly commit to maintaining the data in de-identified form; and (3) prohibit, by contract, the re-identification of the data by any third parties to whom the company makes the data available.

Privacy Framework — Privacy By Design

In its report, the FTC continues to support the proposed “privacy by design” principles described in its draft report, which shift the burden away from consumers and place obligations on businesses to treat consumer data in a responsible manner.  The FTC does, however, respond to a number of comments on the principles, noting that broad support for the privacy by design concept was especially encouraging in light of the increasingly global nature of data transfers.

Providing Reasonable Security for Consumer Data:  The FTC makes note of a variety of data security protection initiatives implemented by certain private sector entities, and it calls on industry sectors to develop and implement best data security practices. 

Limiting Collection of Consumer Data:  In response to commenters’ concerns about vagueness and potential inflexibility in the FTC’s approach to limiting the collection of consumer data, the FTC clarifies the collection limitation principle as follows:  Companies should limit consumer data collection to that which is consistent with the context of a particular transaction or to the consumer’s relationship with the business, or as required or specifically authorized by law.

Implementing Reasonable Data Retention and Disposal Policies:  The FTC confirms its conclusion that companies should implement reasonable restrictions on the retention of data and should dispose of data once it has outlived the legitimate purpose for which it was collected.  Retention periods, however, can be flexible and scaled according to the type of relationship and use of the data.

Maintaining Reasonable Accuracy of Consumers’ Data:  The FTC agrees with commenters that the approach to maintaining the accuracy of consumers’ data should be flexible, scaled to the intended use of the data and the sensitivity of the information.  The maintenance of reasonable data accuracy is particularly important if the use of such data could cause significant harm or be used to deny consumers services.

Maintaining Comprehensive Data Management Procedures:  In response to comments in support of the preliminary staff report’s call for organizations to maintain comprehensive data management procedures, the FTC agrees that companies should implement accountability mechanisms and conduct regular privacy risk assessments to ensure that privacy issues are addressed throughout an organization.  The FTC describes its recent Google and Facebook settlements to illustrate how procedural protections might work in practice.  The FTC also calls on companies to look for new ways to protect consumer privacy throughout the life cycle of their products and services, including through the development and deployment of privacy-enhancing technologies.  Finally, the FTC recognizes that, although companies need to apply the substantive privacy by design elements to their legacy data systems, companies need a reasonable transition period to update their systems.

Privacy Framework — Simplified Consumer Choice

The report criticizes the previous “notice-and-choice” approach to privacy, which it asserts has resulted in long and incomprehensible privacy policies, many of which are presented on a take-it-or-leave-it basis.  The overall theme of the FTC’s framework is that, in contrast to what it describes as existing practices, consumers should have clear choices concerning their privacy, and their ability to exercise choice should be simplified. 

When Choice Is Required:  The framework first identifies situations in which choice is not required.  The overall principle adopted is that “whether a practice requires choice turns on the extent to which the practice is consistent with the context of the transaction or the consumer’s existing relationship with the business, or is required or specifically authorized by law.”  The report characterizes this contextual standard as a concrete approach that looks to objective factors rather than subjective consumer expectations.  Examples of data collection practices for which consent is not required include fulfillment, fraud prevention, internal operation, legal compliance, public purpose, and most first-party marketing (the last of which is subject to a number of exceptions, such as for first-party marketing that relies on sensitive information). 

What Choice Should Be Presented - Generally: The FTC states that companies generally should provide choices at a time and in a context in which the consumer is making a decision about his or her data.  Precisely how that choice will be given will depend on factors such as the nature or context of the consumer’s interaction with a company or the type or sensitivity of the data.

What Choice Should Be Presented - Special Circumstances: The FTC identifies a number of circumstances in which special principles should apply with respect to choice:

  • Take-It-or-Leave-It: The FTC states that “take-it-or-leave-it” choice for “important products or services” raises concerns when consumers have few alternatives, such as, it asserts, in the market for broadband Internet access.
  • Do Not Track:  The FTC continues to advocate providing a Do Not Track mechanism to give consumers choice concerning the collection of Web surfing data. 
  • Large Platforms:  The report notes that the activity of “large platforms” such as ISPs, operating systems, browsers, and certain social networks raises special concerns due to their ability to collect information from a broad range of online activity.  The FTC raises concerns, in particular, about deep packet inspection by ISPs.
  • Affirmative, Express Consent:  The FTC identifies at least two circumstances in which advance affirmative, express consent should be obtained: (1) before material retroactive changes to privacy practices are made, or (2) when collecting sensitive data for certain purposes.

Privacy Framework — Transparency

The report indicates that, while privacy notices should account for variations in business models, such notices should be clearer and shorter and should contain some standardized elements.  The FTC calls on industry sectors to develop standard formats and terminology for privacy statements applicable to their particular industries.  In the FTC workshop to be held later this year, one topic to be addressed is how mobile privacy disclosures can be short, effective, and accessible to consumers on small screens. 

The report also lays out a categorization of companies with regard to the reasonable extent of an individual consumer’s access to his or her own data.  These categories reflect different levels of data sensitivity: 

  • First, the FTC recognizes that, for entities that maintain data for marketing purposes, the costs of providing individualized access would likely outweigh the benefits.  However, the FTC supports the idea of providing consumers with a list of categories of data that such entities hold and the ability to suppress the use of such data for marketing. 
  • Second, the FTC observes that, where entities subject to the Fair Credit Reporting Act (“FCRA”) are concerned, the FCRA provides consumers with rights to access and correct their information. 
  • Third, regarding entities not subject to the FCRA, but which maintain data for non-marketing purposes, the FTC supports a sliding scale approach, with a consumer’s ability to access his or her data scaled to the use and sensitivity to the data.  At a minimum, the report states, consumers should have access to the types of information such companies maintain about them and the sources of such information.  In appropriate circumstances, the FTC also urges companies to provide the names of third parties with whom consumer information is shared.

Legislative Recommendations: Baseline Privacy, Data Security/Breach Notification, and Data Brokers

In addition to providing its privacy framework detailed above, the FTC also made recommendations with respect to two key pieces of privacy legislation.  First, it called on Congress to “consider” enacting baseline privacy legislation that would provide clear standards and appropriate incentives across all industry sectors, while still being “technologically neutral” and “sufficiently flexible” to allow for innovation.  The FTC noted that any privacy legislation enacted by Congress would be more effective if the FTC were authorized to impose civil penalties for violations.  It also reiterated its earlier calls for federal data security and breach notification legislation, as well as targeted legislation allowing consumers to access and dispute data held by data brokers. 

Areas of Emphasis

Finally, the FTC identified five areas where it plans to be especially active during the next year:

Do Not Track (“DNT”): The report noted that several legislative proposals had called for the creation of a DNT mechanism, and the FTC praised the efforts of the browser vendors, the DAA, and the W3C.  However, the FTC warned that “the work is not done.”  The FTC will collaborate with these industry groups to complete implementation of a DNT system that is universal, easy to use, persistent, enforceable, and that allows consumers to opt out of the collection of behavioral data for all purposes (other than expected contextual uses).  

Mobile:  The report called for improved mobile privacy protections, including better disclosures.  Mobile privacy disclosures will be addressed during the workshop that the FTC is hosting on May 30, 2012, as part of its ongoing project to update the Dot Com Disclosures guidelines. The FTC also called on entities involved in the mobile ecosystem to develop standards addressing data collection, transfer, use, and disposal, particularly for location data. 

Data Brokers:  The report supported targeted legislation to provide consumers with access to information held by data brokers, similar to legislation that has already been introduced in data security bills in the 111th and 112th Congress.  The FTC also called on data brokers to create a centralized website where consumers can learn about the data brokers’ information-handling practices and the access rights they offer.

Large Platform Providers: The FTC noted that privacy concerns are heightened when “large platforms” – including ISPs, operating systems, browsers, search engines, and social media providers – comprehensively track consumers’ online activities.  The staff plans to host a public workshop in the second half of 2012 to explore collection, use, and competition issues. 

Promoting Enforceable Self-Regulatory Codes:  The report pledged that FTC staff will participate in the Department of Commerce’s ongoing project to facilitate the development of sector-specific codes of conduct.  The report took both carrot and stick approaches to the codes:  the FTC will view adherence to strong privacy codes “favorably” in connection with its enforcement actions, but the report warned that failure to abide by self-regulatory programs will continue to be an unfair or deceptive practice under the FTC Act. 

FTC Approves New COPPA Safe-Harbor Program

The Federal Trade Commission on Feb. 24 announced it had approved a new safe-harbor program for online services that are subject to the Children’s Online Privacy Protection Act (COPPA), a federal law that regulates the online collection of personal information from children under 13. Under COPPA and the FTC’s implementing rule, online services that comply with FTC-approved, industry-developed safe-harbor programs generally are considered by the FTC to be compliant with COPPA. Approval requires an FTC determination that the proposed safe-harbor program will provide at least as much protection as the FTC rule and will be able to encourage and monitor compliance effectively.

The newly approved safe-harbor program, run by Aristotle International, Inc., is the fifth such program approved by the FTC.  The program sets out requirements for the format and content of participants’ privacy policies, parental notices, and procedures for obtaining verifiable parental consent. Among other provisions, COPPA requires websites and other online services that are directed at children or that have actual knowledge that a user is a child to notify a parent and obtain the parent’s verifiable consent before collecting, using, or disclosing personal information from a child.

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No Federal Court Jurisdiction to Review FTC Enforcement of Google Buzz Consent Decree, Judge Rules

An action brought by the Electronic Privacy Information Center (“EPIC”) asking that the FTC be compelled to enforce its Google Buzz consent order (previously described, here) was dismissed by Judge Amy Berman Jackson of the United States District Court for the District of Columbia, who held that “enforcement decisions are committed to agency discretion and are not subject to judicial review.”

EPIC contended that Google’s announced changes to its user privacy policies for all of its services, scheduled to take effect on March 1, 2012, would violate various portions of the consent order Google reached with the FTC regarding its former social networking service Google Buzz by “altering the use of personal information” obtained by users and “consolidat[ing] user data from across [Google’s] services and creat[ing] a single merged profile for each user.”

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White House Releases "Consumer Privacy Bill of Rights"

The White House released a report today containing its “Consumer Privacy Bill of Rights,” referring to the new privacy framework as a “comprehensive blueprint to protect individual privacy rights and give users more control over how their information is handled.”  The report is entitled “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy,” and it outlines a plan for implementing Consumer Privacy Bill of Rights that calls for the cooperation of industry, Congress, and international stakeholders. 

The Consumer Privacy Bill of Rights identifies seven fundamental principles that apply to personal data, which is defined as “any data, including aggregations of data, that is linkable to a specific individual.”  Those principles are individual control, transparency, respect for context, security, access and accuracy, focused collection, and accountability.

The report asks companies to work with federal agencies such as the Department of Commerce and the Federal Trade Commission to develop enforceable codes of conduct that adhere to the new Bill of Rights.  If companies voluntarily agree to abide by such codes, the report suggested, violations of the codes could be construed as deceptive or unfair trade practices under Section 5 of the FTC Act.  Congress is called on to enact comprehensive privacy legislation that embodies the proposed principles.  The report also sets forth a plan for promoting interoperability, which includes developing a streamlined approach to regulating companies that transfer personal data across borders.

The report is the product of a comprehensive review of national privacy policy in an Internet economy.  The Commerce Department’s Internet Policy Task Force began the review in 2010.

FTC Report Calls For More Notice Involving Mobile Apps Directed To Kids, Warns Enforcement Could Come Over Next Six Months

The FTC staff released a report today calling for participants in the mobile app ecosystem -- including app developers, app stores, and third parties who collect data through mobile apps -- to provide better privacy notices to parents about mobile apps directed to children, and warning that over the next six months, staff will be conducting additional reviews "to determine whether there are COPPA violations and whether enforcement is appropriate."

The report is based on the staff's survey of apps offered in the Android Market and the Apple App store. Staff focused on "the types of apps offered to children; the age range of the intended audience; the disclosures provided to users about the apps’ data collection and sharing practices; the availability of interactive features, such as connecting with social media; and the app store ratings and parental controls offered for these systems."

Notably, the report stated that the FTC expects the whole app ecosystem to "play an active role in providing key information to parents who download apps." Specifically, the report outlined the following:  

  • App developers should provide parents information about (1) what information an app collects, (2) how the information will be used, and (3) with whom the information will be shared, using short disclosures or icons that are easy to find and understand on the small screen of a mobile device. App developers also should alert parents if the app connects with social media, or allows targeted advertising to occur through the app.
  • Third parties that collect information through apps should disclose their privacy practices, whether through a link on the app promotion page or another easily accessible method.
  • App stores should provide a more consistent way for developers to display information regarding their app’s data collection practices and interactive features. The FTC stated, for example, that app stores could provide a designated space for developers to disclose this information and standardized icons to signal specific features, such as connections with social media services. In addition, the FTC emphasized that app stores should be enforcing developer agreements that require developers to disclose the information their apps collect.

The report expressed a preference for disclosures that are provided prior to the parent's purchase of the app, noting that "[i]nformation provided to parents after downloading an app is, in staff’s view, less useful in the parent’s decision-making since, by then, the child may already be using the app and the parent already could have been charged a fee."

In addition, the report focused on disclosures involving in-app purchases, interactive features, and targeted advertising.  The report states that the FTC is considering whether additional protections are needed with respect to in-app purchase capabilities in apps for children.  It emphasized that "confusing and hard-to-find disclosures do not give parents the control that they need in this area." Staff believe that the presence of social features within an app is highly relevant to parents selecting apps for their children, and that such functionality should be disclosed prior to download.  And the report states that "parents need clear, easy-to-read, and consistent disclosures regarding the advertising that their children may view on apps, especially when that advertising is personalized based on the child’s in-app activities.”

As we have blogged about here and here, the FTC currently is reviewing its rules implementing the Children’s Online Privacy Protection Act, which governs the online collection, use, and disclosure of personal information from children under the age of 13.  

FTC Raises Fair Credit Reporting Act Concerns with Background Screening Application Marketers

On February 7, 2012, the Federal Trade Commission sent letters to six marketers of mobile applications that provide background screening services.  The applications, including “Police Records,” “Criminal Pages,” and “Locate Anyone,” provide criminal record histories that, if used for employment or other Fair Credit Reporting Act (FCRA)-related purposes, may subject the marketers to treatment as a “consumer reporting agency” for purposes of the FCRA.

A consumer reporting agency is a company that assembles or evaluates information relating to consumers for the purpose of furnishing “consumer reports” to third-parties.  Consumer reports include information that relates to an individual’s character, reputation or personal characteristics and are used or expected to be used for employment, housing, credit, or other similar purposes.  It follows that if a company provides criminal background information to employers about prospective or current employees, the company is a consumer reporting agency because the information pertains to the employees’ character, reputation, or personal characteristics.  The definitions in the FCRA are broad and may encompass many companies that are unaware their services fall within the scope of the statute.

The FTC’s letters do not take a position with respect to the marketers’ applications but encourage the marketers to review their applications and policies and procedures in light of the FCRA.

FTC to Explore Mobile Payments

The Federal Trade Commission has announced that it will host a workshop on April 26, 2012, to discuss mobile payments.  In addition to exploring payment technologies and business models, the workshop will likely cover consumer protection issues such as the risks of financial loss, the need for information disclosures, data protection concerns, and the remedies available to consumers.  The FTC plans to bring together a variety of stakeholders – industry, consumer advocates, regulators, technologists, and academics – and welcomes public comments in advance of the event.

As we previously noted, the law governing mobile payments is a complex blend of existing federal laws as well as rapidly changing state laws.  The regulatory picture is further complicated by the number of federal agencies that could theoretically assert jurisdiction over mobile payments.  Besides the FTC, other agencies that might have an interest include the Federal Deposit Insurance Corporation, the Federal Reserve Board, the Office of the Comptroller of the Currency, the Federal Communications Commission, the Treasury Department's Federal Crimes Enforcement Network, and the Consumer Financial Protection Bureau. 

Commenters Urge FTC to Streamline COPPA Rule "Multiple Operator" Provision

Nearly 200 individuals, businesses, and industry organizations recently filed comments with the Federal Trade Commission on proposed revisions to the Children's Online Privacy Protection Act ("COPPA") Rule. COPPA requires operators of certain websites or online services to, among other things, provide notice and obtain parental consent before collecting, using, or disclosing personal information online from children under 13.

The FTC's COPPA Rule currently provides an exception, known as the "multiple operator" provision, which applies in the increasingly common situation where multiple operators offer various applications, games, or other services through a single online platform. The multiple operator provision allows one designated operator to provide notice and respond to parental inquiries on behalf of all operators who collect or maintain personal information of children through a single website or online service. The names of all of the operators collecting or maintaining personal information from children through that website or online service must be listed in the designated operator's notice.

The FTC proposes eliminating this provision and instead requiring the privacy notice for a single website or online service to provide contact information for all the operators on that site or service. However, many of the organizations that addressed this issue in their comments to the FTC regarding its proposed revisions to the COPPA rule unanimously opposed the elimination of the multiple operator provision and, in fact, largely supported streamlined parental notice and consent provisions for multiple operator websites and online services. These commenters included the Association for Competitive Technology, AT&T, the Computer and Communications Industry Association, the Entertainment Software Association, Facebook, the Future of Privacy Forum ("FPF"), Microsoft, the Online Publishers Association, the Software & Information Industry Association, and the Walt Disney Company.

FPF argued that if an application "will only use the personal information provided by the platform for internal operations (including fraud, first party ads, maintaining user settings, etc.) the Commission should allow app developers to rely on platform providers to provide notice and obtain parental consent on their behalf." Similarly, Microsoft supported streamlined parental notice and choice provisions, stating that the Commission should "clarify its rules to permit ad networks and other third-party online service providers to rely on the parental consent that is obtained by the first-party operator of the website or online service as long as the first-party operator clearly discloses to the parent that the child's personal information will be disclosed to third-party online service providers."

The FTC is in the process of reviewing the comments before issuing any final rules.

Upromise Settles FTC Privacy Charges

Yesterday, the FTC announced that it has settled charges against Upromise, Inc., a company that enables consumers to receive rebates when shopping at partner merchants.  (The rebates are placed in college savings accounts—hence Upromise’s name.)  According to the Commission’s complaint, Upromise offered online users a toolbar feature, which, when downloaded, would highlight Upromise’s partners in search engine results.  The toolbar feature also enabled users to choose to receive tailored advertising.  In connection with this aspect of the toolbar, the FTC alleged that Upromise (through an unnamed service provider) collected the names of all websites a user visited and all links clicked, as well as information that users entered into some webpages (which, in some cases, included credit card and financial account numbers, security codes, expirations dates and Social Security numbers). 

The Commission charged that the scope and frequency of the data collection was much broader than Upromise represented in its privacy statement.  The FTC contended that despite using a filter intended to limit the collection of PII, Upromise sometimes collected sensitive information, such as PIN numbers and security codes.  Finally, the FTC alleged that Upromise collected this information by causing the user’s browser to transmit it in clear text, which left it vulnerable to interception—particularly when users were connected to the Internet through unsecured wireless networks.  The FTC stated that by engaging in these practices, Upromise failed to adequately disclose the extent of its data collection and also “failed to provide reasonable and appropriate security for [the] consumer information” that was collected. 

Notably, the Commission described these alleged shortcomings in terms of Upromise’s failure to integrate privacy protections into the design and implementation of the toolbar feature (i.e., its failure to sufficiently adhere to the principle of “privacy by design,” which the Commission described in its December 2010 preliminary staff report).  For example, the complaint faulted Upromise for not testing the ad-tailoring feature or monitoring its collection of information after implementation to ensure that the collection was consistent with Upromise’s policies.  The complaint also alleged that Upromise had failed to ensure that employees responsible for creating and operating the feature received adequate training about security risks and Upromise's privacy and security policies.  Similarly, the Commission alleged that Upromise did not take appropriate steps to ensure that its service provider implemented the feature in a manner that was consistent with Upromise’s policies and the contractual provisions designed to protect consumer information. 

As in recent FTC settlements involving privacy and data security issues, the Upromise consent decree (among other things) would require the company to implement privacy by design in the form of a comprehensive information security program and obtain third-party audits for 20 years. 

FTC Seeks Comment on Facial Recognition

Following up on its “Face Facts” workshop that brought together a variety of stakeholders to discuss the privacy issues relating to commercial uses of facial recognition technology, the FTC has announced that it is seeking public comment on the issues raised at the workshop.  According to the Commission, these issues include: 

  • What are the current and future commercial uses of these technologies?
  • How can consumers benefit from the use of these technologies?
  • What are the privacy and security concerns surrounding the adoption of these technologies, and how do they vary depending on how the technologies are implemented?
  • Are there special considerations that should be given for the use of these technologies on or by populations that may be particularly vulnerable, such as children?
  • What are best practices for providing consumers with notice and choice regarding the use of these technologies?
  • Are there situations where notice and choice are not necessary? By contrast, are there contexts or places where these technologies should not be deployed, even with notice and choice?
  • Is notice and choice the best framework for dealing with the privacy concerns surrounding these technologies, or would other solutions be a better fit? If so, what are they?
  • What are best practices for developing and deploying these technologies in a way that protects consumer privacy?

The comments received, as well as the proceedings from the workshop, apparently will provide the basis for a report to the Senate Commerce Committee that will contain the FTC’s policy recommendations with respect to facial recognition technologies.  In an October 2011 letter to FTC Chairman Jon Leibowitz, Sen. Jay Rockefeller (who chairs the Commerce Committee) requested this report and asked specifically that it include “potential legislative approaches to protect consumer privacy as this technology proliferates.” 

Comments are due January 31, 2012.

Facebook's FTC Agreement: What Does It Mean For Me?

Last week, the FTC announced that it has agreed to end its 18-month investigation of Facebook’s privacy practices, with a settlement that involved a twenty-year compliance plan and specific steps to formalize privacy within Facebook’s organization.  Though the proposed settlement, which will now be open for public comment, has met with a range of reactions, what we’re hearing most are questions about what the development means for the rest of the industry.

In its investigation, the FTC focused on a number of privacy practices that it claimed were misleading.  For example, the agency looked at changes that Facebook made to its privacy practices in 2009 that the FTC alleged led to changes in the privacy status of certain information.  The FTC also argued that Facebook hadn’t done enough to explain to users when their information might be shared with apps by their friends and how Facebook handled deletion of information.

In settling these charges, Facebook didn’t agree to these allegations or admit that it violated the law.  Instead, the company explained in a blog post that it signed the agreement to formalize its “commitment to do the things we’ve always tried to do and planned to keep doing -- giving you tools to control who can see your information and then making sure only those people you intend can see it.”  Facebook also said that it agreed to “embrace [the FTC’s] ideas” about how it could enhance its internal privacy practices.

So what lessons can you take from the Facebook agreement if you’re not Facebook and aren’t directly obligated to comply with its terms? 

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Google Buzz FTC Settlement Accepted

Following a public comment period that began in March of this year, the Federal Trade Commission has accepted as final a settlement with Google relating to the social network “Buzz” product that was launched in 2010.  (For more details about the Buzz product and its launch see Inside Privacy’s prior post, here).  As the Commission’s press release states, “The settlement resolves charges that Google used deceptive tactics and violated its own privacy promises to consumers when it launched its social network, Google Buzz . . . .”

The Commission voted 4-0  to approve the settlement, which imposes numerous requirements on Google, including:

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Senator Rockefeller Requests FTC Report on Facial Recognition Technology

Last month, as we previously reported, the Federal Trade Commission (FTC) announced that it will host a December workshop to explore potential privacy and security implications raised by the increasing use of facial recognition technology.  Yesterday, Senator John D. Rockefeller IV (D-W.Va.), chairman of the Commerce, Science, and Transportation Committee sent a letter to the FTC commending the agency for its examination of this emerging technology and requesting a report following the workshop.  Senator Rockefeller indicated that the report should include potential legislative approaches to protect consumer privacy as facial recognition technology proliferates.

New uses for facial recognition technology are being deployed in both the public and private sectors.  The Federal Bureau of Investigations is working to activate a nationwide facial recognition service, Next Generation Identification, which will be available to law enforcement authorities in select states by January 2012.  And, as Senator Rockefeller noted in his letter, "facial recognition technology is already being put to use in a broad range of commercial areas," including real-time scanning to identify the demographic features of crowds or of individuals standing next to advertising displays, as well as scanning of photographs users upload to an online service to identify the individuals depicted in them.

The FTC workshop is scheduled for December 8, 2011, and Senator Rockefeller has requested that the FTC provide a preliminary report to the Senate Committee on Commerce, Science, and Transportation by February 8, 2012.

Stanford Researcher Unveils Latest Internet Privacy Study

Jonathan Mayer of Stanford’s Center for Internet and Society unveiled the Center's latest research report, “Tracking the Trackers: Where Everybody Knows Your Username,” at the National Press Club Tuesday morning. The event also featured remarks from Federal Trade Commission Chairman Jon Leibowitz and Senior Counsel to the U.S. Senate Committee on Commerce, Science and Transportation Christian Fjeld and a panel discussion on potential harms facing users from data collection.

In the study, Mayer and his fellow researchers looked at whether data collected and shared by major websites remained anonymous. The team specifically looked for evidence of “leakage," that is, the sharing of identifying information that can connect browsing activity with a user account or discrete individual. Where such a connection can be made, Mayer says, the information collected is no longer anonymous, or solely indicative of browsing activity in a particular moment in time. It is instead “pseudonymous,” because it is connected in a "clickstream" to past and future browsing activity.

The team opened user accounts with 185 websites to analyze the data provided by those websites to third parties (for example, advertising and data collection partners). The team found that 113 websites, or 61%, shared a username or user ID when sharing browsing data. Mayer noted that this sharing may be in conflict with some of the websites’ privacy policies, which disclaim the sharing of user information linked to “personally identifiable information.”

Mayer emphasized that there was no indication any of the sharing uncovered was intentional; in fact, he said it was “reasonable to infer that in the majority of cases it wasn’t intentional.” The study’s take away, Mayer said, is that “the web is suffused with identity,” and industry and consumers should recognize that this sort of sharing occurs.

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House Subcommittee Discusses COPPA Updates, Teen Privacy

The House Energy and Commerce Committee’s Subcommittee on Commerce, Manufacturing and Trade held the latest in its series of hearings on Internet privacy Wednesday morning. The hearing — titled “Protecting Children’s Privacy in an Electronic World” — focused on the Federal Trade Commission’s proposed updates to the regulations implementing the Children’s Online Privacy Protection Act (COPPA), which generally bars website operators from collecting or disclosing personal information from children under 13 without first obtaining parental consent. Lawmakers and witnesses also discussed whether Congress should enact additional legislation, particularly to protect teenagers. Click the jump to see a summary of some of the key issues addressed at the hearing and in witness’ prepared statements.

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Senator Schumer Calls on FTC to Investigate OnStar's Privacy Practices

Today, Senator Charles Schumer (D-NY) sent letters to Federal Trade Commission chairman Jon Liebowitz and OnStar executive director Linda Marshall regarding recent controversial changes to OnStar’s privacy policies.  OnStar provides in-vehicle GPS navigation, emergency response, and concierge services for millions of U.S.-manufactured vehicles.  In providing these services, OnStar collects data regarding customers’ location, speed, driving habits, odometer mileage, and other personal information.  Prior to the changes announced last week, OnStar ceased collecting information about a customer if the customer decided to cancel his or her service.  It has been reported that, going forward, OnStar plans to continue to collect location and speed information about a customer even if the customer cancels the service, unless the customer specifically and explicitly instructs OnStar to no longer collect information. 

Senator Schumer’s letter to the FTC calls for an investigation into whether OnStar’s privacy practices constitute an unfair trade practice under section 5 of the Federal Trade Commission Act.  His letter to OnStar asks the company to reverse the changes to its privacy practices.

UPDATE (Sept. 27, 2011): OnStar reversed the changes to its privacy practices and will now only collect information from a former customer if the customer opts in.

FTC To Hold Facial Recognition Technology Workshop

The Federal Trade Commission announced this week that it will host a workshop to explore potential privacy and security implications raised by the increasing use of facial recognition technology.  The discussion will take place on December 8, 2011 in Washington, DC.

According to the FTC, the workshop, which is free and open to the public, may focus on topics including:

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House Subcommittee to Examine COPPA Reform

Politico and other news sources are reporting that the House Energy and Commerce Committee’s Subcommittee on Commerce, Manufacturing and Trade plans to hold a hearing on the FTC’s proposed revisions to the Children’s Online Privacy Protection Act rule.  We previously analyzed the FTC’s proposal here

The hearing has not yet been formally announced but is scheduled for October 5, according to a spokesman for Rep. Mary Bono Mack (R-CA), chair of the Subcommittee.  The Subcommittee, continuing its ongoing series of hearings on Internet privacy, plans to look into the FTC's proposed amendments and the need for additional protections for children online.

FTC Releases Proposed COPPA Rules

By Lindsey Tonsager

This morning the FTC released its long anticipated proposed revisions to its rule implementing the Children’s Online Privacy Protection Act (“COPPA”).  COPPA governs (1) operators of websites and online services that are directed to children under the age of 13 and (2) operators of general audience websites or online services that have actual knowledge that a user is under 13. Below is a summary of the highlights.  Comments on the proposed revisions are due by November 28, 2011.

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FTC Focuses on Identity Theft From Children

Last week, the Federal Trade Commission (FTC) engaged in several efforts to build public awareness regarding the risks to children of identity theft.  Schools and other institutions that handle data from children may consider reviewing the FTC’s outreach material, as it can offer helpful insight on FTC views.  Additionally, the FTC’s suggestion that it has special solicitude for “especially vulnerable consumers such as children” may signal that heightened FTC interest in this area will continue.

First, Deanya Kueckelhan, Director of the Southwest Regional Office of the FTC, testified regarding identity theft from children at a field hearing of the Subcommittee on Social Security of the House Committee on Ways and Means held in Plano, Texas.  Kueckelhan stated in prepared testimony that “[p]rotecting consumers [and] especially vulnerable consumers such as children against identity theft and its consequences is a critical component of the Commission’s consumer protection mission.”  The testimony describes FTC enforcement activity in the identity theft area and notes several FTC outreach activities regarding children and data protection, including a forthcoming guide for young adults who have been victims of identity theft.

Second, as part of its outreach efforts, the FTC issued a consumer alert describing steps parents can take to protect their children’s personal information at school.  It suggests that parents should become aware of Federal Educational Rights and Privacy Act (FERPA) rights and find out how personal information about their children will be used and shared before revealing it.  The alert notes that identity theft from children, in particular, can go undetected for long periods of time because it will be years before children apply for a job or a loan.    

FTC Settles First COPPA Complaint Against Mobile App Developer

Resolving the FTC's first complaint against a mobile app developer under the Children's Online Privacy Protection Act ("COPPA"), W3 Innovations, LLC, a developer of children's games for the iPhone and iPod touch, has agreed to pay $50,000 to settle allegations that it collected and disclosed the personal information of thousands of children under the age of 13 without first providing parents notice of their children's privacy practices or obtaining parental consent.

The FTC alleged that several of the mobile apps operated by W3 Innovations, including the Emily's Girl World app, Emily's Dress Up app, Emily's Dress Up & Shop app, and Emily's Runway High Fashion app, are directed to children under the age of 13.  In addition to collecting and maintaining children’s email addresses, the FTC claimed that the defendants also allowed children to publicly post personal information, including their full names, on message boards in violation of COPPA.

The settlement provides industry guidance on a few of the issues that the FTC raised as part of its 2010 COPPA Rule review and is a reminder that the FTC may decide to resolve some of these issues through enforcement actions rather than through the rulemaking process.  For example, the FTC's 2010 Notice of Inquiry on COPPA asked for comment on how the definition of "Internet" applies to mobile communications.  The FTC's complaint clarifies that the FTC believes COPPA is broad enough to cover mobile applications.  The complaint also clearly defined the term "online service" for the first time, stating that W3 Innovations' mobile apps are "online services" covered by the COPPA rule because they "send and receive information via the Internet." 

As we blogged about here, the FTC has told industry to expect more enforcement actions against mobile app developers under Section 5 of the FTC Act.  This settlement suggests that the FTC also plans to use its enforcement authority under COPPA to help ensure that mobile app developers fulfill their obligations to protect children's privacy.  

FTC Commissioner Brill Warns Enforcement Actions Coming for Mobile Apps

Speaking at the American Bar Association's annual meeting in Toronto, Commissioner Brill informed the audience that "We will soon be seeing some enforcement actions on [mobile] apps."  Commissioner Brill emphasized that Section 5 of the FTC Act, which prohibits unfair or deceptive acts or practices, applies to mobile applications and criticized many app developers for not posting a privacy policy. 

The FTC's interest in mobile applications is not surprising given that mobile privacy has been the focus of a number of recent Congressional hearings and press reports.  However, it will be interesting to see what Section 5 claims the FTC will raise with respect to mobile apps.  The FTC's authority to adopt prescriptive rules under Section 5 is highly constrained.  There is no rule under Section 5, for example, that a mobile app developer post a privacy privacy.  

Instead, it is common for the FTC to issue informal guidance explaining what acts and practices it is likely to consider "deceptive" or "unfair."   While not legally binding, this informal guidance provides industry some indication of where the FTC's Section 5 enforcement efforts are likely to be concentrated.  Last December the Commission released a preliminary staff report that proposes a framework for businesses and policymakers to protect consumer privacy.  In her speech to the ABA, Commissioner Brill referenced this preliminary report to support her claims that mobile app developers should develop simplified notices, icons, and layered notices to provide consumers information about the developer's information handling practices. 

However, building an enforcement action around this report may be problematic for at least two reasons.  First, the report is still in draft form, and a final report is not expected until later this year.  Second, the preliminary report stopped short of calling for legislation or prescriptive rules and remained generally supportive of self-regulation. 

The report did, however, suggest that the FTC "plans to continue its vigorous law enforcement in the privacy area, using its existing authority under Section 5."  Therefore, unless the FTC attempts to significantly expand its reach in the area of unfairness, any claims against mobile app developers are likely to be based more on standard Section 5 deception claims, such as making a false or misleading statement in the developer's privacy policy or failing to disclose material practices (although it may be difficult to demonstrate that an app developer's omission is likely to affect the consumer's conduct).  It would not be surprising, however, if the FTC were to push for simplified notice, icons, layered privacy policies, and just-in-time notices in consent decrees settling its Section 5 complaint.  While these consent decrees are binding only on the party involved, they could influence self-regulatory efforts and best practices in the mobile industry.

 

 

Social Media: Legal Risks and Rewards

Your company has just launched an innovative new social media service, and you’ve received fanfare from the press, increased website traffic, and a spike in advertising revenues.  In short, the service is a complete success — until you’re served with a class action complaint seeking millions of dollars in damages and a civil investigative demand from the FTC.  What did you do wrong, and what can you do to get out of this mess?

That’s the question that I recently explored as a part of a panel at the summer meeting of the Virginia Bar Association on the benefits and risks of social media.  On the panel, we discussed the many ways that social media has influenced law and policy over the past few months and highlighted what businesses and their lawyers need to understand about privacy issues online in order to avoid litigation and regulatory enforcement. 

One of the main reasons that companies face litigation and investigations in the social media area is that they haven’t fully evaluated the information that they are collecting through social media and how that information is (or could be) used.  That is why the discussion on privacy today is coalescing around the concept of “privacy by design,” which Kashmir Hill at Forbes recently described as companies “bak[ing] privacy into their products” rather than considering privacy only reactively.  (You can read more about privacy by design here.)

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Feinstein Introduces Breach Notice Bill; Senate Committee May Consider Breach Notice Proposals Shortly

For the fifth consecutive session of Congress, Sen. Dianne Feinstein (D-CA) has introduced legislation that would establish a federal data breach notification standard.  Sen. Feinstein’s legislation — the Data Breach Notification Act of 2011 (S. 1408) — is one of a number of breach notice proposals circulating on Capitol Hill that would preempt state breach notice laws and replace them with a federal standard.  In the Senate alone, Sens. Jay Rockefeller (D-WV) and Mark Pryor (D-AR) have introduced the Data Security and Breach Notification Act of 2011 (S. 1207), and Sen. Patrick Leahy has introduced the Personal Data Privacy and Security Act of 2011 (S. 1151). 

We have heard from several sources that Sen. Rockefeller, Chairman of the Senate Committee on Commerce, Science & Transportation, is planning to markup S. 1207 in the near future.  And last week, the House Subcommittee on Commerce, Manufacturing, and Trade marked up and voted to report the SAFE Data Act (H.R. 2577) (introduced by Rep. Mary Bono Mack (R-CA)) to the full House Energy & Commerce Committee. 

Unlike many of the breach bills that are circulating, Senator Feinstein’s bill is limited to breach notification obligations and does not include information security requirements.  Generally, S. 1408 is much more similar to the breach notice provisions of S. 1151 (Leahy) than S. 1207 (Rockfeller/Pryor) or H.R. 2577 (Bono Mack).

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FTC, Commerce Department Reiterate Support for Industry Codes of Conduct

Jon Leibowitz, chairman of the Federal Trade Commission, and Cameron Kerry, general counsel of the Department of Commerce, spoke today about the need for industry codes of conduct to address emerging privacy issues.  They were the featured speakers at an event held by the Brookings Institution on strategies to protect consumer privacy while ensuring continued innovation on the Internet.

As we previously discussed, the Commerce Department has called for baseline consumer privacy protections that would serve as the basis for codes of conduct that specify how the baseline principles apply in particular contexts.  At today’s event, Kerry provided more detail about the Department’s proposal.

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Preliminary Results Reported From Stanford "Tracking the Trackers" Study

This week, Stanford Security Lab reported preliminary results from a platform it has been developing, a chief application of which is to detect various forms of third-party tracking in an automated manner.  According to researcher Jonathan Mayer’s release, which emphasizes that these are “preliminary findings from experimental software,” Stanford’s system has detected that over half of the companies tested that belong to the self-regulatory Network Advertising Initiative (“NAI”) group leave tracking cookies on users’ computers even after a user opts out of online behavioral targeting.  Importantly, though, NAI member companies are required by the NAI guidelines only to allow and abide by requests to opt out of behavioral ad targeting, and the guidelines do not contain commitments with respect to tracking.   This distinction between targeting and tracking has been the subject of increasing attention, including from the Federal Trade Commission.    

The preliminary study results also reportedly show that at least eight NAI members—including prominent networks such as 24/7 Real Media and Audience Science—commit in their privacy policies to stop tracking users following an opt-out request, but nonetheless leave tracking cookies in place.  Although the media and, increasingly, plaintiffs’ counsel can be quick to latch onto these types of reports, it will be critical to closely examine each company’s privacy policy language in the context of the company’s actual practices.

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Two House Energy & Commerce Subcommittees Hold Hearing on Internet Privacy

By Katie Keith

Yesterday, two Subcommittees of the House Energy and Commerce Committee (Commerce, Manufacturing and Trade and Communications and Technology) held a joint hearing entitled “Internet Privacy:  The Views of the FTC, the FCC, and NTIA” that featured testimony from FCC Chairman Julius Genachowski, FTC Commissioner Edith Ramirez, and NTIA Assistant Secretary Lawrence Strickling.  Topics discussed included the need for privacy and data security legislation, the development of baseline governing principles, and current efforts by each agency to engage stakeholders on these issues. 

Legislators from both Subcommittees recognized the economic and social value of the Internet throughout the hearing and emphasized that nearly every aspect of our daily lives now has an online component.  Despite its “incalculable value,” the Chairwoman of the Subcommittee on Commerce, Manufacturing and Trade, Rep. Mary Bono Mack (R-Cal.), characterized the Internet as a “work in progress” and expressed concerns shared by many Members of the two Subcommittees over the collection, use, sharing and protection of online data and the need to improve consumer education.  The witnesses generally shared these concerns, and although their testimony did not reflect a shift in policy at the FTC, FCC, or NTIA, the dialogue between the legislators and regulators did shed light on the current state of thinking about privacy regulation at the federal level. 

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House Energy & Commerce Committee To Hold Internet Privacy Hearing On Thursday

On Thursday, July 14, 2011 two Subcommittees of the House Energy and Commerce Committee (Commerce, Manufacturing, and Trade and Communications and Technology) will hold a joint hearing entitled “Internet Privacy:  The Views of the FTC, the FCC, and NTIA."  The hearing, which is the first in a series of anticipated dialogues aimed at examining how information is collected, protected, and utilized in the online ecosystem, will feature witness testimony from FCC Chairman Julius Genachowski, FTC Commissioner Edith Ramirez, and NTIA Assistant Secretary Lawrence Strickling.  These federal regulators were called to testify about existing federal laws and practices to protect online consumer privacy and are expected to provide an overview of the existing federal privacy framework and help identify key issues to address.

On March 16, 2011, FTC Chairman Jon Leibowitz and Strickling testified in a Senate Commerce Committee hearing on “The State of Online Consumer Privacy.”  As we wrote about here, Strickling made news at the last hearing by stating that Obama administration supports comprehensive privacy legislation, which represented a shift in Administration policy.  Given the topic of this week’s hearing, we would expect Strickling to discuss the Administration’s position in the context of the current federal framework.

Check back after Thursday’s hearing for Inside Privacy’s summary and analysis of the discussion.

House Energy & Commerce Committee Members Launching Review of Privacy Issues

As we previously discussed, the House Energy & Commerce Committee announced last month that it would be undertaking a comprehensive review of electronic privacy concerns.  That process will kick off on July 14, 2011 with a joint hearing by the Commerce, Manufacturing, and Trade Subcommittee and the Communications and Technology Subcommittee. 

Regulators from the Federal Communications Commission, the Federal Trade Commission, and the National Telecommunications and Information Administration have been invited to report on existing federal laws and practices to protect online consumer privacy.  FCC, FTC, and Commerce Department representatives also testified last week before the Senate Commerce Committee, which is similarly analyzing privacy and data security issues. 

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FTC Seeks Comment on Aristotle's COPPA Safe Harbor Application

The Children's Online Privacy Protection Act ("COPPA") provides a safe harbor for companies that comply with FTC-approved self-regulatory guidelines.  Since COPPA's enactment, the FTC has approved proposals submitted by CARU, ESRB, TRUSTe, and Privo, Inc.  

Aristotle, which operates the Integrity suite of age and identity verification services, recently filed an application with the FTC to become an FTC-approved safe harbor program.  In addition to the verifiable parental consent mechanisms that are contained in the FTC's COPPA Rule, Aristotle proposes to allow companies to obtain parental consent using the following electronic methods:

  • verifying the last four digits of the parent's Social Security Number;
  • verifying the parent's driver license number;
  • sending an e-mail with an electronically signed parental consent form plus verification of an attached copy of a government-issued ID;
  • sending an e-mail with an attached copy of a physically signed parental consent form;
  • using a secure website plus verification of an uploaded copy of a government-issued ID;
  • using a secure website plus verification of an uploaded copy of a physically signed parental consent form;
  • transmission and verification of a photocopy of a government-issued ID through Multimedia Messaging Service ("MMS");
  • transmission and verification of a photocopy of a physically signed parental consent form through MMS;
  • submission of the parent's full name, birth date, and address, verified through the use of commercially available databases;
  • submission of the parent's full name, birth date, and location, verified through the use of commercially available databases plus the mailing of a confirming postcard to the verified address; and
  • face-to-face real-time verification through Skype or other online telephony or videoconferencing technology.

The FTC is seeking comments on Aristotle's application.  Comments are due by August 8, 2011. 

FTC Launches Online Advertising Review

by Rob Sherman and Allison Ray

The FTC’s recent announcement [PDF] that it will update its decade-old guidance on online advertising—known as Dot Com Disclosures [PDF]—has inspired animated industry discussion.

In its request for comments, the FTC highlighted that forums for online advertising that we take for granted today -- such as social media and mobile apps -- didn't exist when the Disclosures were released in 2000, and so the guidelines will need to be updated to address these new forms of communication.  (Eric Robinson discusses this point in his post at the Citizen Media Law Project,)  For companies that place or distribute online advertising, these changes may have a particularly significant impact, particuarly since they will need to be framed in a way that is flexible enough to account for changes in the industry and technology that we haven't yet seen. 

When they were first released, the FTC intended the Dot Com Disclosures to import traditional advertising disclosure rules into the online context. The guidelines set a performance standard for disclosures rather than a technical checklist, allowing marketers some flexibility in creating disclosures as long as disclosures met a “clear and conspicuous” standard. Both the FTC and industry commenters noted the danger of creating overly rigid rules at a time when consumer understandings and the internet itself were constantly transforming.

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Regulators Take Aim at Social Networking Privacy

Over the past few weeks, online publishers have seen regulators' focus on privacy in the social media context reach the boiling point.  Just this week, Politico reported that FTC Chairman Jon Leibowitz confirmed in a letter to Sen. Mark Pryor that "FTC staff are carefully monitoring the privacy and security issues associated with social networking sites."  Sen. Pryor, who chairs the Consumer Protection Subcommittee of the Senate's Committee on Commerce, Science, and Transportation, had expressed concern about privacy and security issues in the context of social media apps, and so we expect that social media privacy issues will play a key role in forthcoming online privacy legislation.  (We've posted Sen. Pryor's letter to Leibowitz here.)

The announcement of the FTC's focus on social networking comes on the heels of the FTC's highly publicized settlement with Google over its Buzz product, which Erin Egan reported on earlier this year and was just approved by the court last weekAccording to FTC blogger Lesley Fair, the agency alleged that consumers "weren’t adequately informed that certain information that had been private — including the people they chatted with or emailed most often — would be shared publicly by default."

For other online publishers, the headline from the Google Buzz settlement is the requirement that Google implement a comprehensive "privacy by design" program across all of its products.  In a recent speech, FTC Consumer Protection Bureau Chief David Vladick pointed to this aspect of the Google settlement as a key shift in the agency's expectations for social media providers generally.  In fact, the FTC has announced that it wants the privacy by design provisions of the Google settlement to "serve as a guide to industry."  Privacy by design programs, it said, are a "good idea for all companies" and should be "flexible and scalable."

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FCC Drafting a Report on Location-Based Services

The Federal Communications Commission is seeking public comment on the use of location-based services in connection with a forthcoming staff report.  Comments are due to the FCC by July 8, 2011.

The agency also is teaming up with the Federal Trade Commission to host an educational forum on June 28, 2011, to help consumers understand the privacy implications of location-based services.  Representatives from mobile phone carriers, technology companies, consumer advocacy groups, and academia will discuss how these services work; their benefits and risks; industry best practices; and what parents should know about location tracking when their children use mobile devices.  

Location-based services have been the topic of a number of recent Congressional hearings.  Part of the focus at the most recent of these hearings was on children’s privacy.  Senator Rockefeller, Chairman of the Senate Commerce Committee, has sent letters to Apple, Google, and the Association for Competitive Technology with questions to help determine whether the applications running on their mobile platforms comply which the Children's Online Privacy Protection Act (COPPA).

Senator Rockefeller Asks Mobile Companies About Children's Privacy

Senator Rockefeller, Chairman of the Senate Commerce Committee, has asked Apple, Google, and the Association for Competitive Technology to respond to questions to help determine whether the applications running on their mobile platforms comply which the Children's Online Privacy Protection Act (COPPA). COPPA requires operators of certain websites and online services to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13.

It is not entirely clear whether COPPA applies to mobile applications. In connection with a review of the regulations implementing COPPA, the Federal Trade Commission asked for public comment on whether COPPA's text is broad enough to cover mobile applications. Separately, Rep. Markey introduced a bill last week that would amend COPPA to explicitly cover "mobile applications" and "online applications" -- terms which would be defined by the FTC.

White House Releases Legislative Proposal on Cybersecurity

By David Fagan and Josephine Liu

The Obama Administration today sent Congress its long-awaited legislative proposal for improving U.S. cybersecurity.  The proposal is in the form of individual legislative amendments tackling various issues, packaged together as a comprehensive legislative framework.  As we previously discussed, cybersecurity is a subject of interest in both chambers of Congress.  Senate Majority Leader Harry Reid and six Senate committee chairs requested last July that President Obama provide input on cybersecurity legislative reforms; today’s proposal responds to that request. 

While the legislative proposals are extensive – the complete section-by-section analysis is, on its own, more than 20 pages – the following provisions are likely to be of particular interest for businesses operating in this space:

  • National data breach notification.  The proposals would seek to create, for the first time, a unified federal standard for notification to customers in the event of a security breach.  Specifically, business entities would be required to notify customers following the discovery of a security breach involving sensitive personally identifiable information, and also to notify law enforcement and national security authorities under certain circumstances.  These provisions would preempt the 47 existing state data breach notification laws, and would be enforced by the FTC and state attorneys general. 
  • Development of critical infrastructure cybersecurity plans.  DHS would work with industry, through a rulemaking process, to identify core critical infrastructure operators and specific risks.  An entity would not be designated as a critical infrastructure operator unless (1) disruption of the entity’s operations would have a debilitating effect on national security, national economic security, or national public health or safety; and (2) the entity depends on information infrastructure to operate.  Operators designated under this process would be responsible for developing cybersecurity risk mitigation plans, which would be assessed by third-party auditors.  DHS would be authorized to enter into discussions or take other action if operators’ plans are insufficient. 
  • Voluntary sharing of cybersecurity threat information.  The proposal would authorize private entities to share cybersecurity threat information with DHS, and would provide them with immunity for doing so.  DHS would be tasked with developing policies and procedures to minimize the impact on privacy and civil liberties and to prevent misuse of the shared information. 

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FTC Settles COPPA Charges Against Virtual World Operators

The Federal Trade Commission today reached a $3 million settlement with 20 operators of online virtual worlds.  The settlement is the largest civil penalty that the FTC has obtained to date for a violation of the Children's Online Privacy Protection Act (COPPA). 

The FTC alleged that the operators collected children’s ages and email addresses during registration and then enabled children to publicly post their full names, email addresses, instant messenger IDs, and location, among other information, on personal profile pages and in online community forums before obtaining parental consent.  Specifically, if a user entered age information indicating he or she was under 13, the operator displayed a message warning the user that: "You are under 13 years old and we cannot ask you for your email address.  In order to register, you must ask your Parent or Guardian to fill out this screen..."  Once a parent's email address was provided, the child was granted full access to the virtual world.  The FTC did not believe this approach constituted the verifiable parental consent required for public disclosures of children's information.  The FTC made similar claims against the social networking website Imbee.com in 2008.  

Children's privacy is receiving the heightened attention of regulators.  For example, last week Senator Markey released a discussion draft of his Do Not Track Kids Act.  The bill would expand COPPA's scope and impose new restrictions on the collection, use, and disclosure of information from children, and, in some cases, individuals under the age of 18.  In addition, the FTC is expected to announce the next steps in its COPPA Rule review in the next few months. 

Rep. Rush Reintroduces Data Breach Legislation

By David Fagan & Libbie Canter

Last week, Congressman Bobby Rush (D-Ill.) reintroduced the Data Accountability and Trust Act (H.R. 1707).  During the 111th Congress, the House of Representatives approved the same measure by voice vote, but the legislation, introduced in the Senate by Senators Jay Rockefeller (D-WV) and Mark Pryor (D-Ark.), did not make it out of the Senate Commerce Committee before the end of the session.  The legislation would create a federal breach notification standard and authorize the FTC to promulgate information security and data disposal regulations.

  • Scope.  The legislation covers persons engaged in interstate commerce, with certain additional requirements applicable to information brokers.  The provisions generally apply to the ownership or possession of personal information, which is defined as a person’s “first name or initial and last name, or address, or phone number, in combination with any 1 or more of [certain] data elements.”  Those data elements include social security number, driver’s license number, other government-issued identification numbers, and financial account numbers. 
  • Breach Notification.  Following discovery of any unauthorized acquisition or access to electronic data containing personal information, businesses typically would be required to notify the FTC and any resident of the United States whose personal information was acquired or accessed.  Where notice is required to 5,000 or more individuals, the major credit reporting agencies would also need to be notified.
    • Timing.  Under the bill, notification would be required not later than 60 days following discovery of the breach, with a limited number of exceptions available.
    • Content Requirement.  Consumer notifications would be required to include the date of the breach; a description of the personal information accessed; a telephone number for further inquiries; notice that the individual is entitled to receive certain credit protection products at no charge (which the Act would require businesses to furnish); and contact information for the major credit reporting agencies and the FTC.
    • Obligation to Furnish Credit Products.  The bill indicates businesses will be required to provide or arrange for the provision of free consumer credit reports on a quarterly basis and credit monitoring to affected individuals for a period of two years following a breach.  The bill directs the FTC to promulgate rules with respect to the circumstances in which such credit products will be required to be offered.
    • Risk of Harm.  There is no notification requirement or other obligations on a business if it determines there is no reasonable risk of identity theft, fraud, or other unlawful conduct.  This is presumed to be the case if the data is encrypted or otherwise unreadable, although the bill directs the FTC to promulgate regulations on the technologies that adequately render data unreadable.
    • Service Providers.  Third parties contracted to maintain or process data and service providers would be required to notify the owner of the information, which would then have the obligation to notify the FTC and consumers.

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FTC Settles Data Security Claims In Connection With Ceridian and Lookout Services Data Breaches

The FTC has announced settlements with both Ceridian Corporation and Lookout Services, Inc., which the FTC charged with committing unfair and deceptive trade practices. According to the FTC, Ceridian and Lookout claimed they would take reasonable measures to secure the sensitive consumer data they maintained, but failed to do so. The FTC appears to have become aware of security inadequacies after both companies experienced data breaches that affected tens of thousands of consumers.

The security problems cited by the FTC included the indefinite retention of sensitive data in readable text without a business need, the failure to require strong user passwords that are periodically changed, and the failure to provide adequate employee training.

The settlement orders prohibit misrepresentations about the privacy, confidentiality, or integrity of any personal information collected from or about consumers. They further require the companies to implement a comprehensive information security program and to obtain independent, third party security audits every other year for 20 years.

FTC Official Outlines Commission's Efforts to Combat Identity Theft

Yesterday, Maneesha Mithal, Associate Director of the FTC’s Division of Privacy and Identity Protection, testified before a subcommittee of the House Ways and Means Committee on the use of social security numbers (SSNs) in identity theft. In addition to providing background information on the use of SSNs in identity theft and the FTC’s recommendations for preventing misuse of SSNs, the testimony described the Commission’s approach to combating identity theft. Key aspects of the FTC’s approach include:

  • The FTC has brought 32 law enforcement actions since 2001 against businesses, including pharmacies and credit report resellers, that failed to protect sensitive consumer information in violation of the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the FTC Act, and other consumer protection laws.
  • The FTC manages and makes available to federal and state law enforcement the Identity Theft Clearinghouse, an online database of identity theft-related complaints.
  • The Commission provides educational outreach to consumers and businesses in order to raise awareness about identity theft and outline precautions to be taken to prevent it.

Stearns Introduces "Consumer Privacy Protection Act"

As expected, Rep. Cliff Stearns (R-FL) and co-sponsor Rep. Jim Matheson (D-UT) introduced the “Consumer Privacy Protection Act of 2011” earlier today.  The bill follows closely on the heels of the “Consumer Privacy Bill of Rights Act” (S. 799), which was introduced yesterday by Senators John Kerry (D-MA) and John McCain (R-AZ).  (You can read our summary of S.799 here.)  The following is a summary of Rep. Stearns’ bill that highlights its key differences from S.799.

Scope:  The bill would regulate the online and offline collection and use of traditional forms of personally identifiable information (e.g., name, address, email).  The scope is therefore narrower than S.799, which also covers the collection and use of “unique identifiers” and IP addresses. 

Notice obligations:  The bill requires covered entities to provide notice in three instances: 

  • Notice in a privacy policy;
  • Notice in a “statement” made before any PII collected from a consumer is used for a purpose unrelated to the transaction for which it was collected; and
  • Notice for material changes to privacy policy statements.    

S.799 contemplates the first and third forms of notice; not the second. 

Consent obligations:  Unlike S.799, the Stearns bill does not obligate entities to obtain opt-in consent in any circumstance.  It requires opt-out consent before selling PII that may be used for a purpose unrelated to the transaction in which the PII was collected unless the purchasing entity is (1) under common control with the covered entity; or (2) contractually obligated to comply with the practices enumerated under the entity’s privacy policy.  A covered entity may provide the consumer an opportunity to permit the sale (or disclosure for consideration) of such information in exchange for a benefit to the consumer. 

In other circumstances, a covered entity may offer consumers other opportunities to limit collection or use of PII, but is not required to do so. 

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Privacy increasingly a factor in antitrust/competition law analysis

I attended the ABA's Antitrust Law Spring Meeting the last two days.  What struck me the most was the increased prominence of data and privacy as factors in analysis of markets and competition in antitrust law.  This was the topic in the Chairman's Showcase session on Thursday.  Julie Brill, the FTC Commissioner, perhaps made the point the best.  She explained that if privacy is becoming a competitive differentiator (e.g., consumers are persuaded to use one service over another because the chosen service has better privacy practices), then privacy is clearly a non-price factor in competition law analysis.  Commissioner Brill provided an overview of the FTC's report on consumer privacy and emphasized three parts of the report: privacy by design, transparency and choice.  She also emphasized that the FTC was focused on the fact that technical approaches to privacy solutions could impact competition in the market.  However, her view was that standards bodies would mitigate against this concern.  Ken Anderson, Assistant Commissioner for Privacy in Ontario provided an explanation of privacy by design.  Much of the information from his presentation is readily available in a useful video presentation at  www.privacybydesign.ca

HP demonstrated an automated tool that it is testing as part of its privacy by design implementation which looked impressive. The HP "Accountablity Model Tool" sends records and reports to the HP privacy office as products are developed.  Google introduced the audience to the "data liberation front" which enables users to extract their data from Google products - see www.dataliberation.org.

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Google, FTC Reach "Buzz" Settlement

Today, the Federal Trade Commission announced that it has accepted, subject to final approval, a consent agreement from Google that would resolve the Commission's allegations that Google engaged in deceptive trade practices when it launched its "Buzz" social networking service in February 2010. The FTC's complaint alleges, among other things, that the launch violated Google's  privacy policy in effect at the time, which promised users that Google would not use personal information "in a manner different than the purpose for which it was collected [without] your consent prior to such use." The complaint alleges that notwithstanding this promise, Google used information it had collected from users who signed up for Gmail to establish Buzz. Moreover, the Commission alleges that Gmail users were in many instances automatically set up with Buzz "followers" and were also automatically set up to "follow" other users. Because these connections to other users were based on the number of emails exchanged between users, the connections--which were public by default--indirectly revealed information about users' correspondence on Gmail. The Commission alleges that Google failed to adequately disclose that this information would be made public, and, in light of representations that users could control access to this information, Google’s failure was a deceptive act or practice.

The consent agreement would require Google to "establish . . . a comprehensive privacy program that is reasonably designed to: (1) address privacy risks related to the development and management of new and existing products and services for consumers, and (2) protect the privacy and confidentiality of [certain consumer] information." The elements of the privacy program will be familiar to readers of the recent FTC staff report on consumer privacy, particularly the section discussing the principle of "privacy by design." The report recommended that businesses incorporate substantive privacy and security protections into their everyday practices and at all stages of the development of their products and services. Under the preliminary agreement, "privacy by design" will be mandatory for Google--for the next 20 years. As the FTC noted in its press release, "[t]his is the first time an FTC settlement order has required a company to implement a comprehensive privacy program to protect the privacy of consumers’ information."

Although all five commissioners voted to accept the agreement--subject to final approval--Commissioner J. Thomas Rosch filed a concurrence, noting some reservations about a part of the agreement that would require Google to obtain "affirmative consent" form users for any change from "stated sharing practices in effect at the time [Google] collected [the user's information]." Rosch notes that this requirement is potentially of unprecedented breadth. While it is well-settled FTC policy to require companies to obtain affirmative consent from users before using personal information in a materially different way than claimed when the information was collected, the requirement in the consent agreement contains no materiality threshold.  Google would have to obtain affirmative (i.e., opt-in) consent for any"new or additional" sharing of personal information not disclosed when the information is collected. You can read the full text of Rosch's statement here

The agreement will be subject to public comment for 30 days, beginning today and continuing through May 1, 2011. At that point, the Commission will decide whether to make the proposed consent order final. Inside Privacy will keep a close eye on the comments that are filed and will report on key stakeholders' reactions to this proposed settlement.

 

Kerry, McCain Circulate "Commercial Privacy Bill of Rights"

Just a week after the Obama Administration announced its support for comprehensive privacy legislation in testimony before the Senate Commerce Committee, Senator John Kerry (D-Mass.) has released a draft bill that attempts to respond to the Administration's call for broad baseline privacy protections for consumers.   Kerry's bill, which is co-sponsored by Senator John McCain (R-Ariz.) is still undergoing revisions, but a draft [PDF] was released to the public earlier this week. 

We have closely followed congressional efforts on privacy legislation over the 112th Congress and would offer this high level overview of how the Kerry/McCain legislation stacks up against other efforts:

  • The draft envisions a significant role for the FTC and includes provisions requiring the FTC to promulgate rules on a number of important issues, including the appropriate consent mechanism for uses of data.  The FTC would also be tasked with issuing rules obligating businesses to provide reasonable security measures for the consumer data they maintain and to provide transparent notices about data practices.
  • The draft also states that businesses should "seek" to collect only as much "covered information" as is reasonably necessary to provide a transaction or service requested by an individual, to prevent fraud, or to improve the transaction or service.  
  • "Covered information" is defined broadly and would include not just "personally identifiable information" (such as name, address, telephone number, social security number), but also "unique identifier information," including a customer number held in a cookie, a user ID, a processor serial number or a device serial number.  Unlike definitions of "covered information" that appear in separate bills authored by Reps. Bobby Rush (D-Ill.) and Jackie Speier (D-Cal.), this definition specifically covers cookies and device IDs.
  • The draft encompasses a data retention principle, providing that businesses should only retain covered information only as long as necessary to provide the transaction or service "or for a reasonable period of time if the service is ongoing." 
  • The draft contemplates enforcement by the FTC and state attorneys general.  Notably -- and in contrast to Rep. Rush's bill -- the draft does not provide a privacy right of action for individuals who are affected by a violation. 
  • Nor does the bill specifically address the much-debated "Do Not Track" opt-out mechanism that was recommended in the FTC's recent staff report on consumer privacy.  (You can read our analysis of that report here.) 

As noted above, the draft is reportedly still a work in progress.  Inside Privacy will provide additional commentary on the Kerry legislation and other congressional privacy efforts as they develop.     

Netflix, Redbox Sued for Allegedly Violating Renters' Privacy

Two of the country’s largest video rental services, Netflix and Redbox, have been sued for allegedly violating the federal Video Privacy Protection Act (“VPPA”).  The plaintiffs in both suits contend that the rental services stored information about their rental histories for long after that information had ceased being “necessary” to provide the services for which customers had signed up, in violation of the VPPA.  The Netflix complaint also alleges that the company unlawfully maintained the information even after customers had cancelled subscriptions to the service.

One central issue in both cases will be the question of the point at which information collected by a company is “no longer necessary for the purpose for which it was collected" -- specifically, with respect to Netflix, whether it was reasonable for it to retain subscriber information after cancellation of the service.  

The answer to this question about the substantive requirements of the VPPA may also have ramifications beyond the law of video privacy.  As we have previously detailed, the FTC’s recent staff report on consumer privacy recommended that businesses do more to incorporate substantive privacy protections at every stage of a product’s lifecycle.  The FTC, which characterized this approach as “privacy by design,” stressed the importance of limited data retention.

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FTC Reaches Settlement with Online Advertiser Chitika on Opt-Outs

Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user's interests.  In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an "Opt-Out" button and (2) users who clicked on the button "are currently opted out." The FTC also alleged that Chitika's cookie-based opt-out mechanism lasted only 10 days, and that Chitika did not inform users about the duration of the opt-out.  The FTC claimed that Chitika's statements constituted a representation that Chitika's opt-out will last for a "reasonable period of time," and that because 10 days is not a reasonable period, its statements were deceptive. 

As part of the settlement, Chitika must include a hyperlink in every targeted ad that takes consumers to a clear opt-out mechanism.  User opt outs must be effective for at least five years. 

The settlement may help inform industry's ongoing development of innovative opt-out tools for consumers to control whether information is used for targeted advertising.  The Consent Order not only suggests that five years is a "reasonable" period of time for a user's opt-out selection to last, but it also reaffirms that cookie-based opt-out methods are an acceptable means for allowing consumers to opt out of targeted adverting.   Importantly, the Consent Decree carves out from the five-year effective period scenarios where a user deletes his or her cookies or takes deliberate action to disable the mechanism. 

Administration Calls for Privacy Legislation

Speaking at today’s Senate Commerce Committee hearing on “The State of Online Consumer Privacy,” Assistant Secretary of Commerce Lawrence E. Strickling stated that the Obama administration supports comprehensive privacy legislation.  As we noted in yesterday’s post, this announcement represents a shift in Administration policy.  Although in its December 2010 “Green Paper,” Commerce recommended that consumers’ online activities be subject to greater protections, the Department stopped short of embracing baseline legislation as the way to ensure such protections.  Strickling explained today that after reviewing the dozens of comments submitted in response to the Green Paper, the Department concluded that privacy legislation should be the foundation of the U.S. privacy framework.

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D.C. Circuit Decides Red Flags Litigation

Last Friday, the U.S. Court of Appeals for the D.C. Circuit issued its opinion in litigation between the American Bar Association (ABA) and the Federal Trade Commission (FTC) over the scope of the FTC’s Red Flags rule.  The Court held the ABA's claims moot in light of recently-enacted legislation.   

The Red Flags rule requires covered entities to design and implement identity theft prevention programs.  In August 2009, the ABA challenged the FTC’s authority to enforce the rule with respect to attorneys.  In December 2010, Congress passed the Red Flag Program Clarification Act, which amended the definition of “creditor” in the underlying statute to limit the scope of the FTC’s rule.  We covered in previous blog posts the Act as well as supplemental briefs (here and here) filed by both parties arguing over the Act’s impact on the litigation.  The Court held that the ABA’s claims were now moot because the Act caused there to no longer be a case or controversy. 

The ABA’s claims for injunctive relief were premised on the original definition of “creditor” prior to passage of the Act.  The Court stated that “the policy, rule, and statute that gave rise to [the] suit are no longer in the same posture.”  The Court acknowledged that the FTC could promulgate new regulations seeking to subject attorneys to the Red Flags rule but dismissed it as a mere “hypothetical possibility” not giving rise to a live dispute. 

FTC Chairman Jon Leibowitz applauded the Court’s decision for vindicating the FTC’s contention that the case should be dismissed.

Privacy Bills Begin Dropping in Congress; More to Follow

As expected, this year is shaping up to be a busy year on privacy.  As we noted in an earlier post, many Congressional members on both sides of the aisle are focusing on privacy issues.  We still expect Senator Kerry to introduce comprehensive privacy legislation in the next few weeks and we understand Senator Pryor is working on legislation focused on children's privacy before possibly turning back to a "do-not-track" bill.  In the meantime, Senator Leahy, who has long engaged on privacy issues, has created a new Privacy and Technology Subcommittee to be chaired by Al Franken; Congresswoman Jackie Speier introduced her expected do-not-track legislation; Congressman Bobby Rush reintroduced his comprehensive privacy bill; and Congressman Cliff Stearns has discussed introducing the draft privacy legislation that he co-authored with Congressman Rick Boucher last year.

Gerry Waldron has previously written on this blog about some of the challenges that privacy legislation will face in the 112th Congress, but it is notable that so many members of Congress are focusing in on privacy issues this early in the 112th Congress.  Congressional engagement on these issues makes clear that consumer privacy legislation will be a key issue for consumers and businesses that care about privacy to focus on this Congress.  This is especially true in light of recent Federal Trade Commission and Department of Commerce privacy efforts.  Neither agency has endorsed new legislation, but the Commerce Department is seeking comment on the question and the FTC has suggested that, if self-regulatory efforts fail, legislation may be necessary to implement Do Not Track. 

Roundtable, Commissioner Brill Discuss Preliminary FTC Staff Report

We have previously reported on the Federal Trade Commission’s December 2010 preliminary staff report, “Protecting Consumer Privacy In An Era of Rapid Change.”  With the February 18, 2011 extended deadline to comment on the report quickly approaching, the Berkeley Center for Law & Technology held a roundtable on Browser Privacy Mechanisms last week. 

Participants included spokespersons from the FTC, privacy groups such as the Center for Democracy & Technology and Electronic Frontier Foundation, representatives from Microsoft, Google, and Mozilla, and leading academics and technologists.

FTC Commissioner Julie Brill noted that although most of the buzz around the preliminary staff report has focused on Do Not Track, the report has three principle components—Privacy By Design, Choice, and Transparency.  She commented that although industry has been slow to deal with these issues in the past, the response this time appears to be much stronger and more focused.  As of the roundtable, the FTC already had received more than 200 comments and expects the Commission’s server to be tested by the volume of comments anticipated on the deadline. 

Brill also outlined the five components by which FTC will judge a choice mechanism offered to consumers (whether through a self-regulatory mechanism or congressional action).

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Additional Briefs Filed in ABA-FTC Red Flags Litigation

We covered in a previous post ongoing litigation in the D.C. Circuit between the American Bar Association and Federal Trade Commission over the scope of the FTC’s Red Flags rule.  On January 20, 2011, the FTC filed a supplemental brief analyzing the impact of the recently-enacted Red Flag Program Clarification Act of 2010 on the permissible scope of the rule.  The ABA filed a response brief on February 3, 2011, and the FTC filed a reply brief on February 10, 2011. 

The ABA’s response brief emphasized the view that Congress never intended for the Red Flags requirements to apply to lawyers and used the Clarification Act and its deliberations in Congress as further evidence of that congressional intent.  The Clarification Act does not contain an express authorization for the FTC to apply the Red Flags rule to attorneys and, in fact, narrows the definition of “creditor.”  It points to legislative history that suggests Congress intended to prevent the FTC from applying the rule to professionals such as attorneys. 

The FTC’s reply brief argued that the Clarification Act provided no categorical exemption from the definition of “creditor” for attorneys and that the definition, as amended, continues to encompass certain attorney billing or credit arrangements.  Moreover, Congress considered but ultimately did not pass bills that explicitly exempted attorneys from the scope of the rule.

Implications of the FTC Report and DOC Green Paper for IT Contracts

We have previously blogged on the FTC’s privacy report on “Protecting Consumer Privacy in an Era of Rapid Change” and the Department of Commerce’s Green Paper on “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”  We have also published client alerts on the FTC report and the DOC green paper.  In this and two subsequent blog posts, I will share some observations on themes in these proposed frameworks that have implications for how companies approach their IT contracts.  

My first observation is that both the report and the green paper emphasize the need for a coordinated and well managed set of policies with respect to privacy and security arrangements in contracts with third party business partners. 

The FTC’s framework advocates for “privacy by design” where companies promote consumer privacy throughout their organizations.  As companies’ operations are supported by a complex mix of internal and external IT resources, privacy by design necessitates that privacy and security considerations be addressed in every contract with an external IT service provider. 

The DOC focus is on broader adoption of better Fair Information Practice Principles (FIPP) backed up by the ability to assess and audit compliance.  In relation to external IT resources, that ability to assess and audit is wholly dependent on the terms of the contract between the customer and the provider.  IT contracts also need to require that the provider comply with the customer’s policies on FIPPs. 

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Federal Trade Commission Provides Initial Interpretation of the Red Flags Clarification Act in Litigation with the American Bar Association

We recently covered the Red Flag Program Clarification Act of 2010 in a blog post and client alert.  The Act was intended to narrow the scope of the Federal Trade Commission’s Red Flags rule, which imposes requirements on creditors and financial institutions to detect and deter identity theft.  Prior to the Act’s passage, the American Bar Association had commenced litigation against the FTC regarding the rule’s application to attorneys.  The litigation is presently in the U.S. Court of Appeals for the District of Columbia Circuit, and in court papers filed on Friday, January 20, 2011, the FTC provided its initial interpretation of the Act’s impact on the rule. 

The FTC argued that the Act does not provide a blanket exemption for all attorneys, contrary to the ABA’s contention and the district court’s ruling.  Pursuant to the Act, an attorney could be subject to the Red Flags rule if he or she satisfies the definition of “creditor” under the Equal Credit Opportunity Act and regularly obtains consumer reports in connection with credit transactions, furnishes information to consumer reporting agencies in connection with credit transactions, or lends money to or on behalf of a person unless the loan is for expenses incidental to the services provided by the attorney.  In addition, the Act authorizes the FTC to subject any person to the rule if the FTC determines, by rulemaking, that the person “offers or maintains accounts that are subject to a reasonably foreseeable risk of identity theft.”  The FTC pointed to these two provisions, as well as the absence of legislative history supporting a blanket exemption for any profession, in arguing that the Act does not support the ABA’s position that attorneys should be categorically exempt from the rule. 

The ABA’s responsive brief is due on February 3, 2011. 

What General Counsel Need to Know About Privacy in 2011

Here’s a five-minute overview of the five major bodies that will influence the privacy, data protection and data security areas as we start 2011.

1.       The Federal Trade Commission.  The FTC’s privacy efforts focus on the FTC Act’s broad prohibition against “unfair or deceptive” acts or practices.  The FTC also has played a valuable role in providing guidance to companies on appropriate privacy practices and has fostered valuable groups heading up industry self-regulatory efforts.  But in December 2010, the FTC signaled that “self-regulation has not kept pace with technology.”  The FTC’s report suggests a new normative framework for all commercial entities -- online and offline -- that handle any data that “can be reasonably linked to a specified consumer.”  The report has three core principles:

  • Privacy by Design.  Companies should adopt practices to limit data collection, protect data that is collected, implement reasonable data retention periods, and ensure the accuracy of data as part of the design of their products and services.
  • Choice.  Companies should provide real choices to consumers, unless data is collected for “commonly accepted practices.”  These choices should be clear and presented at the point where data is provided.  A do-not-track option for targeted advertising also is suggested.
  • Transparency.  The FTC calls for privacy policies that are short, clear and standard.

Comments are due February 18, and the FTC will issue a final report in the late spring.

2.       The Obama Administration.  The Department of Commerce in December 2010 issued a “green paper” on privacy practices in the commercial sector.  It recommends adoption of a national framework that would be built around a set of “fair information practice principles,” many of which would track the FTC’s recommendations.  However, the Commerce approach is more encouraging to industry self-regulation than the FTC.  It suggested that those adhering to self-regulatory guidelines might gain the benefit of a safe harbor.  Comments on its report are due on January 28.

3.       Congress.  Privacy bills were introduced in the last Congress, after much study and debate, but the 111th Congress expired without new legislation.  Whether the 112th Congress will start with a march toward legislation is an open issue.  My colleague Gerry Waldron has a post that provides a great look at the prospects for legislation.  In short, the Senate Commerce Committee may be able to move more quickly than the House Commerce Committee, given the significant changes in membership on the House side.

4.       The Plaintiffs’ Trial Bar.  More than 35 major privacy lawsuits were filed in 2010.  The lawsuits have targeted unexpected sharing of consumer data with third parties.  They also have focused on new tracking technologies that are alleged to circumvent user control, such as “Flash cookies,” “history sniffing,” “cookie re-spawning” and “deep packet inspection.”  Privacy litigation can be expected to be a significant focus in 2011.

5.       The European Commission.  And if the developments on this side of the Atlantic weren’t enough, consider that the 1995 EU Data Protection Directive will be reconsidered in 2011.  The safe harbor -- the EU regulation that permits data to pass from countries that have privacy laws on par with Europe and those, like the U.S., that don’t -- also is being reconsidered on its 10-year anniversary.  Some 2,500 companies and organizations now are certified under the safe harbor, which raises the stakes for American industry.

Banks Explore Advertising On Customer Bank Statements

The Washington Post has published an article describing a relatively new arena for behavioral advertising: your online bank statement.  Participating banks serve marketing to their customers based on the customer's spending history.  These promotions may be particularly valuable to advertisers because they are targeted based on how a customer actually spends his or her money and because customers can take advantage of advertised discounts without printing out coupons -- if you click the associated link, the advertiser will recognize your debit card the next time it is swiped. 

The banks and their advertising partners have defended against privacy concerns by pointing out that customers may opt out and noting that, because the ad software runs on the bank's server, customer data need not leave the bank's secure network.  The federal banking regulators have not yet chimed in on this practice.  The FTC's recent draft report on consumer privacy suggests that the FTC is inclined to treat financial information as sensitive information, subject to an opt-in consent requirement for data practices that are not "commonly accepted."  The draft report does not define financial information.

Adobe Commits To Providing Users Control over "Flash Cookies"

Adobe's Flash Player includes a local storage feature that enables websites and applications to remember consumer data, such as log-in credentials and form information.  However, media and data companies' use of this feature, which is sometimes referred to as a "Flash cookie," has been the subject of a number of recent lawsuits.  Specifically, plaintiffs allege that defendants used the local storage feature to keep regular HTTP cookies alive, even after a user deleted them.  

Earlier this week, Adobe announced that it is taking steps to improve consumers' control over the information that is stored in local storage.  This move follows the FTC's request in its recently released preliminary staff report for companies to "create better tools to allow consumers to control the collection and use of their online browsing data."  Adobe's announcement is another example that industry is taking the FTC's call for "do-not-track" mechanisms seriously. 

ABA Program on Marketing To Minors

Yesterday, the American Bar Association Forum on Communications Law and the ABA Center for Continuing Legal Education sponsored the program "Marketing to Minors: Traps for the Unwary in a Rapidly Evolving Legal Landscape."  Representatives from the Federal Trade Commission, Federal Communications Commission, and Gannett provided an overview of the current rules for marketing to children, discussed the status of a number of ongoing proceedings that propose changes to these rules, and explained how industry is reacting. 

Of particular interest were the remarks of Phyllis Marcus, senior staff attorney in the FTC's Division of Advertising Practices.  Ms. Marcus explained why the agency is undertaking a review of its COPPA Rule and noted that she didn't think the agency was "too far away" from making a decision on whether or not the Rule needs updating.  (COPPA governs website operator's online collection, use, and disclosure of personal information from children under 13.)  Ms. Marcus also explained that, even though Facebook requires users to be 13 or over, marketers with Facebook pages "should be reviewing pages and unfriending people who are, or appear to be, underage."  She acknowledged that some might view this interpretation as "controversial," but encouraged marketers to adopt this approach as a best practice.  And if a marketer's Facebook page is likely to attract children, she warned that the marketer needs "to be very, very careful."

The FTC Seeks To Recover Millions Of Dollars In Unauthorized Charges

Last week, the FTC filed a complaint against an Internet-based enterprise that allegedly caused hundreds of thousands of consumers to pay millions of dollars in unauthorized credit card charges.  According to the complaint, the defendants’ websites advertise the availability of government grants to pay personal expenses and offer “free” information at no risk.  The websites ask consumers to provide credit or debit card numbers to pay a small shipping and handling fee, but consumers are charged large one-time fees of up to $129.95 and monthly recurring fees of up to $59.95 for the grant services. 

The FTC also has accused the defendants of posting deceptive positive reviews and testimonials.  The FTC has asked for the court to order refunds for affected consumers and for disgorgement of all ill-gotten payments, among other relief.

FTC's Chief Technologist Explains "Do Not Track"

In an interview with ClickZ, the FTC's incoming chief technologist, Edward Felten, provides insight into the scope of the Commission's proposed "Do Not Track" mechanism and how compliance could be enforced.  Felten makes three key points:  

  • The proposed mechanism applies only to third-party tracking for behavioral advertising.  It would not apply to a publisher's use of a service provider for website analytics -- that is, unless the analytics provider makes further use of the data it collects.
  • It makes sense to first offer a Do Not Track mechanism in the traditional web context while continuing to examine its feasibility for other technology platforms (including mobile and gaming devices).
  • The FTC's enforcement role will depend on whether Do Not Track is created by self-regulation or legislation.  If the former, the FTC's role may simply be to prevent companies from misrepresenting their compliance with the system.  But if Do Not Track becomes law, the FTC may be in the position of investigating improper tracking.

The Do Not Track mechanism is part of the FTC's recently-proposed framework for privacy protection. You can read our summary of the framework here.  The Commission has invited comments on its proposal, which are due by January 31, 2011.   

 

President Signs Into Law Legislation Narrowing Scope of Red Flags Rule

Over the weekend, President Obama signed into law the "Red Flag Program Clarification Act of 2010."  The Act is intended to narrow the types of entities that are subject to the Federal Trade Commission’s Red Flags rule, which requires financial institutions and creditors to take certain steps to prevent identity theft.  More information on the Act is available in our prior post and client alert.   

New York's Do Not Call Law Now Covers "Robocalls"

New York has amended its Do Not Call law to cover automated telephone calls that deliver pre-recorded messages--so-called "robocalls."  The New York law generally prohibits businesses from making "telemarketing sales calls" to consumers who have registered their telephone numbers on the national Do Not Call Registry, which is administered by the FTC and FCC. 

The heart of the amendments, which took effect on December 11, is the redefinition of "telemarketing sales call."  While the previous version of the law defined that term to mean only "a call made by a telemarketer to a customer," the revised definition also covers calls made using "any outbound telephone calling technology that delivers a prerecorded message either to a customer or to their voicemail or answering machine service."  The amendments also set limits on when a telemarketer may place calls (only between 8 a.m. and 9 p.m.) and require that telemarketers disclose at the outset of any call: (1) the telemarketer's name and the person on whose behalf the call is being made; (2) the purpose of the call; and (3) the goods or services the telemarketer is selling. 

New York's changes come as the FTC and FCC re-examine their telemarketing rules (a development Dan Kahn discussed in his December 13 post) and exemplify regulators' renewed concerns about protecting consumers from unsolicited calls in the evolving telecommunications environment.  While New York's amended Do Not Call law does well to recognize the increasing prevalence of automated calls, it is unclear whether the law will actually address consumer complaints, which have tended to arise from receiving large numbers of automated political calls before elections.  Such calls, along with calls from charities and from businesses with which a consumer has an existing relationship, are exempt from federal and state regulation. 

President to Sign Into Law Legislation Narrowing Scope of Red Flags Rule

Last week, Congress delivered to President Obama for his signature the “Red Flag Program Clarification Act of 2010,” which is intended to narrow the types of entities that are subject to the Federal Trade Commission’s Red Flags rule.  The Red Flags rule requires “financial institutions” and “creditors” to establish programs to detect, prevent, and mitigate identity theft in connection with consumer accounts.  The Act, which President Obama is expected to sign into law before the end of this year, is designed to exclude from Red Flags rule compliance certain classes of entities that the FTC previously determined could be creditors, such as doctors, lawyers, accountants, pharmacists and others who deliver services before receiving payment.

We've prepared a client alert that includes a more detailed summary of the new legislation.

Open Data Partnership Will Give Consumers Access To Online Profiles

On the heels of last week's release of a proposed consumer privacy report by the FTC, a group of businesses that track online behavior announced that they will give consumers access to information collected about their interests.  The Open Data Partnership will also allow consumers to edit this online profile information. 

This service, which will launch in January, moves participating businesses in the direction of one of the FTC's recommended privacy-by-design features.  In last week's proposed report, the FTC admonished that "companies should take reasonable steps to ensure the accuracy of the data they collect."  Providing consumers access to and a means to edit collected information may enhance accuracy.

The announcement of the Open Data Partnership arrived the same week as the FTC's proposed report, as well as a hearing on "Do Not Track" proposals held by the House Subcommittee on Commerce, Trade, and Consumer Protection.

FTC Announces Proposed Framework for Regulating Consumer Privacy

The FTC today released its long-anticipated privacy report, "Protecting Consumer Privacy in an Era of Rapid Change."  The report proposes a new privacy framework that would apply broadly to online and offline commercial entities that collect, maintain, share, or otherwise use consumer data that can be reasonably linked to a specific consumer, computer, or device.

Although most of the discussion of the report so far has been on its recommendation that Congress implement "do-not-track" legislation -- particularly in light of the House Subcommittee on Commerce, Trade, and Consumer Protection hearing on the subject -- the FTC's report includes a number of other significant proposals, including:

  • introducing the concept of "privacy by design," which would push companies to adopt more rigorous internal privacy policies and to implement privacy protections throughout their organizations
  • clarifying that companies do not need to provide users' choice for "commonly accepted practices," and seeks comment on how this term should be defined
  • claiming that pre-checked boxes are not effective means of obtaining meaningful, informed consent
  • encouraging companies to standardize the format and terminology for describing data practices across industries so that consumers can more easily compare companies' privacy practices and seeks comment on the feasibility of this approach.

We've just released a client alert that provides more detail on the report's key principles and analyzes how the FTC's new privacy framework is likely to affect businesses in the future.  The alert also focuses on the many questions that the FTC has asked industry to comment on between now and January 31.