As we have previously posted, California State Senator Alan Lowenthal has introduced do-not-track legislation with the support of Consumer Watchdog and other public advocacy groups. Most recently, the California Senate Judiciary Committee has scheduled a May 3, 2011 hearing on the bill.
SB 761 directs the California attorney general to adopt regulations requiring companies that collect online data to allow consumers to opt out of the collection or use of their personal information – including online tracking. The attorney general would be authorized to include an access requirement so that consumers could access personal information collected about them. The legislation contemplates that the attorney general could exempt from the requirements of SB 761 commonly accepted practices such as providing a requested service, fulfilling basic business functions, or complying with legal requirements.
InsidePrivacy will keep you informed of further meaningful developments with respect to this bill and other privacy legislation moving at the federal and state levels.