In the face of calls by the FTC for improved mobile privacy protections, as well as interest by members of Congress, mobile advertising companies are actively working on privacy initiatives.  Yesterday, a group of companies in the mobile advertising industry announced that they are working to create an industry standard for anonymous mobile device identification.  The Companies include Velti PLC, Jumptap, RadiumOne, mdotm, StrikeAd, Smaato, Adfonic and SAY Media.  This standard would replace the need to use unique device ID numbers.

Also this week, TrustE announced the creation of a tool to provide consumers with a single source of information about the information being collected from them both online and through mobile apps.  The TrustED Mobile Ads tool would allow consumers to opt out of receiving mobile ads through this unified platform.

These industry self-regulatory efforts come at a time when the FTC and members of Congress have expressed concern about consumer privacy in the mobile ecosystem.  As we previously reported, last month’s FTC report called for improved mobile privacy protections and urged the mobile industry to develop standards to address data collection, transfer, use, and disposal in the mobile context.  The topic will be addressed at a workshop that the FTC is hosting May 30, 2012.

Tags: Mobile, Opt-Out, self-regulation, TrustE
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Photo of Libbie Canter Libbie Canter

Libbie Canter represents a wide variety of multinational companies on managing privacy, cyber security, and artificial intelligence risks, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with U.S. and global privacy laws.

Libbie Canter represents a wide variety of multinational companies on managing privacy, cyber security, and artificial intelligence risks, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with U.S. and global privacy laws. She routinely supports clients on their efforts to launch new products and services involving emerging technologies, and she has assisted dozens of clients with their efforts to prepare for and comply with federal and state laws, including the California Consumer Privacy Act, the Colorado AI Act, and other state laws. As part of her practice, she also regularly represents clients in strategic transactions involving personal data, cybersecurity, and artificial intelligence risk and represents clients in enforcement and litigation postures.

Libbie represents clients across industries, but she also has deep expertise in advising clients in highly-regulated sectors, including financial services and digital health companies. She counsels these companies — and their technology and advertising partners — on how to address legacy regulatory issues and the cutting edge issues that have emerged with industry innovations and data collaborations. 

Chambers USA 2024 ranks Libbie in Band 3 Nationwide for both Privacy & Data Security: Privacy and Privacy & Data Security: Healthcare. Chambers USA notes, Libbie is “incredibly sharp and really thorough. She can do the nitty-gritty, in-the-weeds legal work incredibly well but she also can think of a bigger-picture business context and help to think through practical solutions.”

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