A former intern at the controversial company RapLeaf has launched a new privacy manager site called SelectOut, which helps users opt out of behavioral advertisements online.  As of the end of January, SelectOut had already facilitated 50,000 opt outs.  

SelectOut offers similar features to the opt-out features available at AboutAds.info, a site sponsored by the Internet advertising industry.  Sites like AboutAds and SelectOut, as well as the new developed “do not track” features for leading browsers, show a hopeful trend towards the development of kinds of win-win technological features that benefit consumers while maximizing choice.