Helena Marttila-Bridge

Helena Marttila-Bridge

Helena Marttila-Bridge is an associate in the technology and media group in the London office who joined the firm as a trainee solicitor in 2009.  Her practice focuses on intellectual property, data protection, and information technology law, and encompasses regulatory compliance and advisory work.

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Company Receives Record Fine from UK Regulator For Cold Calling

The UK’s data protection regulator, the Information Commissioner’s Office (“ICO”), has imposed a fine of £350,000 on Prodial Ltd (“Prodial”) for making over 46 million unsolicited automated telephone calls to generate leads in relation to payment protection insurance refunds.  This is the highest fine issued by the ICO to date.… Continue Reading

European Parliament Calls for Suspension of the SWIFT Agreement following NSA Surveillance Claims

On October 23, 2013, the European Parliament adopted a resolution calling for the suspension of an EU-US Agreement on the transfer of financial data for the purposes of the Terrorist Finance Tracking Program (the so-called “SWIFT Agreement”).  The resolution comes after allegations that the US National Security Agency (NSA) has had unauthorized access to EU citizens’ bank … Continue Reading

The ICO Publishes New Guidance on Direct Marketing

By Helena Marttila-Bridge and Colin Warriner On 10 September 2013, the UK’s Information Commissioner (ICO) released new guidance on direct marketing.  The paper canvasses the marketing rules found in the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003, with the aim of helping companies to comply with the law … Continue Reading

UK’s Information Commissioner’s Office Issues Consultation on Data Protection and the Press

By Fredericka Argent and Helena Marttila-Bridge On 21 February 2013, the ICO launched a consultation on its proposal for a new code of practice regulating the press in the UK.  The consultation is in response to the publication of the Leveson Report in November 2012, which recommended significant and wide-ranging changes to the structure and … Continue Reading

Article 29 Working Party Publishes an Opinion on Cloud Computing

On July 1st, 2012, the Article 29 Working Party (WP29), a group consisting of data protection authorities of all EU Member States, adopted a long-awaited opinion on cloud computing.  While acknowledging the advantages of cloud computing, the opinion sets out a number of data protection issues that may arise from the wide-scale deployment of cloud … Continue Reading

Article 29 Working Party Publishes Guidance on Binding Corporate Rules for Processors

On 19 June 2012, the Article 29 Working Party (WP29), a group that gathers the data protection authorities of all twenty-seven EU Member States, published a working document that sets out a full checklist of the requirements that binding corporate rules (BCRs) for processors must meet.  BCRs are internal rules applying to entities of a multinational … Continue Reading

UK ICO Publishes Further Cookie Guidance Accepting Implied Consent

On May 25, 2012, the UK’s data protection authority, the ICO, issued updated guidance on the new cookie rules (Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011).  As we have reported here and here, when the rules were first introduced in May 2011, the ICO granted UK website operators a “honeymoon” period of 12-months … Continue Reading

EU Court Rules that Forcing Social Networks to Monitor the Internet Infringes Right to Privacy

In a judgment laid down on 16 February 2012 in the Case 360/10 Sabam v. Netlog, the Court of Justice of the European Union (CJEU) ruled that EU national courts cannot issue injunctions forcing social networks to monitor their sites for illegal file-sharing because such injunctions would not strike a fair balance between the rights of intellectual … Continue Reading

Mexico’s Data Protection Law Fully in Force

The implementing regulations of Mexico’s Federal Law for the Protection of Personal Data (the “Law”) came into effect on 22 December 2011.  The regulations have allowed the Law to finally fully enter into force.  As reported earlier, Mexico’s privacy law is the first piece of federal legislation to regulate how businesses handle personal information in … Continue Reading

French Data Protection Authority Releases Guidance on the Use of Cookies

On October 26, 2011, the French Data Protection Authority, the CNIL, published guidance on the implementation of the new cookie rules arising from the amendments to the EU e-Privacy Directive 2002/58/EC (the “Directive”).  The new cookie rules have been implemented into French national law via the ordinance of August 24, 2011, relating to electronic communications … Continue Reading

Costa Rica Adopts Data Protection Legislation

On 5 September 2011,  Costa Rica adopted a new data protection law, the “Law on the Protection of Individuals Against the Processing of Personal Data”.   The Law aims to protect the fundamental right to information self-determination of any person, regardless of nationality, residence or domicile.  Costa Rica is now the seventh country in Central and … Continue Reading

Article 29 Working Party Meets the European Advertising Industry over Self-Regulatory Code

The representatives of IAB Europe and EASA, European advertising and marketing industry associations, met with the Article 29 Working Party, a group of European data protection authorities, on 14 September 2011 to discuss the industry’s self-regulatory code on Online Behavioural Advertising.  As we blogged here, the Article 29 Working Party had previously voiced concerns over … Continue Reading
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