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Natalie Maas

Natalie is an associate in the firm’s San Francisco office, where she is a member of the Food, Drug, and Device, and Data Privacy and Cybersecurity Practice Groups. She advises pharmaceutical, biotechnology, medical device, and food companies on a broad range of regulatory and compliance issues.

Natalie also maintains an active pro bono practice, with a particular focus on health care and reproductive rights.

On September 30, 2025, the California Privacy Protection Agency (“Agency”) announced a decision and $1.35 million fine to resolve allegations that Tractor Supply Co. (“Tractor Supply”) violated the California Consumer Privacy Act (“CCPA”). The settlement comes after the Agency filed a petition to enforce an investigative subpoena against Tractor Supply. In addition to imposing the Agency’s largest fine to date, the settlement also marks the Agency’s first enforcement action related to job applicant personal data. Similar to the enforcement actions against American Honda Motor Co., Inc. and Todd Snyder, Inc., the Agency continues to focus on how businesses facilitate consumer rights under the CCPA.

Continue Reading California Privacy Agency Fines Tractor Supply $1.35 Million Over CCPA Violations

On September 24, Senate Democratic Leader Chuck Schumer (D-N.Y.), Senator Maria Cantwell (D-Wash.), and Senator Ed Markey (D-Mass.) introduced the Management of Individuals’ Neural Data (“MIND”) Act of 2025, which would require the Federal Trade Commission (“FTC”) to conduct a study and provide a report examining the governance of “neural

Continue Reading Congress Introduces Neural Data Bill

On July 1, 2025, California Attorney General Bonta announced a $1.55 million settlement, pending court approval, related to allegations that Healthline.com, a website where consumers can read informational articles about medical and health topics, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law.

Continue Reading California Attorney General Announces $1.55M CCPA Settlement with Healthline.com

2025 has been another active year for children’s and teens’ privacy legislation.  This post recaps notable developments and trends thus far in 2025.  Our summaries from 2023 and 2024 can be found here and here.

App Store Laws

A new trend in 2025 has been legislation targeting app store

Continue Reading State and Federal Developments in Minors’ Privacy in 2025

Since the beginning of 2025, there have been a flurry of bills introduced at the state and federal level related to genetic privacy, which follows a similar trend over the past several years.  These bills have focused on a range of issues, including general genetic privacy, national security implications of “foreign adversaries” accessing genetic information, the privacy practices of direct-to-consumer (“DTC”) genetic testing companies, and the transfer of genetic data as part of bankruptcy proceedings, among others.  We summarize a subset of such bills moving through state and federal legislatures below.

Continue Reading Multiple States Enact Genetic Privacy Legislation in a Busy Start to 2025

On May 20, 2025, Nebraska Governor Pillen approved LB 383, which imposes a broad range of restrictions on minors’ access online.  In addition to a ban on artificial intelligence-generated child pornography, the law also requires parental controls over minor social media accounts.  Nebraska joins at least two other states that have passed bans on social media for minors without parental consent this year.

Continue Reading Nebraska Bans Minor Social Media Accounts Without Parental Consent

On May 6, 2025, the California Privacy Protection Agency (“CPPA”) announced a decision and $345,178 fine related to allegations that Todd Snyder, Inc. violated the California Consumer Privacy Act (“CCPA”) and requirements to change its business practices.

Continue Reading Clothing Retailer, Todd Snyder, Inc., Settles CPPA Allegations Regarding California Consumer Privacy Act Violations

On March 26, 2025, Utah Governor Spencer Cox signed into law SB 142, the App Store Accountability Act (the “Act”), enacting the country’s first state law that requires app store providers to verify the age of all users and places obligations on app developers. An “app store provider” is defined as “a person that owns, operates, or controls an app store that allows users in [Utah] to download apps onto a mobile device.” A “developer” is defined as “a person that owns or controls an app made available through the app store in the state.”

The law goes into effect on May 7, 2025, and the obligations on app store providers and developers are not effective until May 6, 2026. Some key provisions are outlined below.

Continue Reading Utah Enacts App Store Accountability Act