Personalization of the shopping experience is a hot topic in the travel industry.  It has also prompted privacy regulators to consider the implications for the consumer.  For example, the Article 29 Data Protection Working Party in April issued a letter to the International Air Transportation Association (IATA) on this topic and a Department of Transportation committee recently commenced discussions of privacy practices in the airline distribution chain.  IATA has today released a video that explains its New Distribution Capability and the type of personalization that it envisages.  It includes some interesting examples of in context notices that can be provided to consumers in relation to the data collection involved. (Note that the video has background music and the demonstration of the personalization options begin after the first minute).

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Photo of Nigel Howard Nigel Howard

Nigel Howard’s practice focuses on technology, outsourcing, and intellectual property issues. He represents clients in complex technology transactions, including outsourcing, licensing, corporate partnering, and strategic alliance transactions. Mr. Howard also has experience representing clients during IP property purchases and sales, and in reviews…

Nigel Howard’s practice focuses on technology, outsourcing, and intellectual property issues. He represents clients in complex technology transactions, including outsourcing, licensing, corporate partnering, and strategic alliance transactions. Mr. Howard also has experience representing clients during IP property purchases and sales, and in reviews of IP portfolios in relation to corporate financing and merger and acquisition transactions. His experience includes cross-border technology transfers, development and testing arrangements, distribution channels, technology deployment, and electronic commerce as well as privacy laws with regard to electronic databases and online services.