Accountability Program

The Online Internet-Based Advertising Accountability Program issued five decisions in November enforcing the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.  The Accountability Program’s first two decisions, issued November 18 against BMW of North America and Scottrade, addressed those companies’ failure to provide notice of third-party data collection on their websites.  On November 20, the Accountability Program issued three more decisions stemming from a recent online behavioral advertising campaign by personal genomics and biotechnology company 23andMe.Continue Reading OBA Accountability Program: A Recap of What Happened in November

On Monday, the Online Interest-Based Advertising Accountability Program, which monitors compliance with the Self-Regulatory Principles for Online Behavioral Advertising, issued a decision finding that the auto company Kia had failed to adhere to the Principles.  The Accountability Program also issued decisions stating that Kia’s ad agency–and the ad network the agency had…