Children's Advertising Review Unit

The FTC has decided not to pursue an enforcement action against Clearwater Aquarium for alleged violations of the Children’s Online Privacy Protection (“COPPA”) Rule. 

In February 2012, the Children’s Advertising Review Unit (“CARU”) referred the Clearwater Aquarium’s website to the FTC for review under COPPA after the Aquarium reportedly did not respond to CARU’s inquiry.  CARU