GSM Association

This week, the U.K.-based GSM Association unveiled voluntary app privacy guidelines, which are being implemented by several major European mobile telephone service operators for their own branded applications.  According to the GSM Association, the companies adopting these guidelines includes Deutsche Telekom, France Telecom – Orange, Telecom Italia, Telefónica, and Vodafone.  This development  follows last week’s announcement of an agreement by Amazon, Apple, Google, Hewlett-Packard