The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam. Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is now being served in more
Interactive Advertising
Comcast/NBCU Commit To Limit Interactive Advertising in Children’s Programming
Earlier this week, Comcast — the largest cable operator in the U.S. — stated in a filing to the Federal Communications Commission that it would commit to limit interactive advertising in children’s programming as a condition of obtaining approval of its acquisition of NBC Universal. Specifically, as long as they have control over the program’s advertising, Comcast and NBCU will not…