Interactive Advertising

IAB’s Video Suite To Support Display of In-Ad Privacy Notices

By Inside Privacy on April 11, 2012

Posted in Advertising & Marketing, Federal Trade Commission, Online, United States

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam. Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is…

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Comcast/NBCU Commit To Limit Interactive Advertising in Children’s Programming

By Lindsey Tonsager on January 13, 2011

Posted in Advertising & Marketing, Children's Privacy, Federal Communications Commission, United States

Earlier this week, Comcast — the largest cable operator in the U.S. — stated in a filing to the Federal Communications Commission that it would commit to limit interactive advertising in children’s programming as a condition of obtaining approval of its acquisition of NBC Universal. Specifically, as long as they have control over the program’s advertising…

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