Interactive Advertising

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam.  Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is

Continue Reading IAB’s Video Suite To Support Display of In-Ad Privacy Notices

Earlier this week, Comcast — the largest cable operator in the U.S. — stated in a filing to the Federal Communications Commission that it would commit to limit interactive advertising in children’s programming as a condition of obtaining approval of its acquisition of NBC Universal.  Specifically, as long as they have control over the program’s advertising

Continue Reading Comcast/NBCU Commit To Limit Interactive Advertising in Children’s Programming