Opt-Out

Last week, a federal judge denied a motion to dismiss a putative class action brought under the Telephone Consumer Protection Act (TCPA) against Citibank concerning its transmission of text messages.  The case — Ryabyshchuk v. Citibank N.A., — is notable because one of the issues it addresses is whether an entity that transmits a text message to confirm a consumer’s opt out request has transmitted the message without the consumer’s prior express consent.  The Mobile Marketing Association’s Guidelines for text message campaigns advises that such confirmation messages should be sent.  In the ruling, Judge Irma Gonzalez of the Southern District of California held that Citibank could be liable for two messages: the first that allegedly inviting the applicant to call to discuss a credit card application, and the second that allegedly confirmed the consumer’s request to opt out of receiving future messages.  The consumer sought to opt out of receiving future messages after receiving the first text message from Citibank.
Continue Reading Court Permits Class Action to Proceed Where Text Message Confirmed Opt Out Request

Earlier this week, the industry self-regulatory program set up by online advertisers to deal with reported privacy problems released decisions in its first six compliance cases.  The Online Internet-Based Advertising Accountability Program, which was established in August, determines whether reported businesses are complying with the self-regulatory principles for online behavioral advertising.  The Better Business Bureau

Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user’s interests.  In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an “Opt-Out”