Earlier this week, the industry self-regulatory program set up by online advertisers to deal with reported privacy problems released decisions in its first six compliance cases. The Online Internet-Based Advertising Accountability Program, which was established in August, determines whether reported businesses are complying with the self-regulatory principles for online behavioral advertising. The Better Business Bureau
Opt-Out
FTC Reaches Settlement with Online Advertiser Chitika on Opt-Outs
By Lindsey Tonsager on
Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user’s interests. In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an “Opt-Out”…
Growing Diversity in Advertising Opt Outs
By Inside Privacy on
Posted in Online
A former intern at the controversial company RapLeaf has launched a new privacy manager site called SelectOut, which helps users opt out of behavioral advertisements online. As of the end of January, SelectOut had already facilitated 50,000 opt outs.
SelectOut offers similar features to the opt-out features available at AboutAds.info, a site…