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Taylor Kay

Taylor Kay is an associate in the firm’s Washington office. She is a member of the Advertising and Consumer Protection Investigations Practice Group and advises clients on a range of matters including endorsements/influencers, claim substantiation, and environmental/”green” marketing. She has also worked on FTC investigations and regulatory due diligence matters. Taylor also maintains an active pro bono practice with focuses on freedom of speech and LGBTQ+ issues.

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The Federal Trade Commission (FTC) sent letters to 10 companies—whose identities were not publicly disclosed—on December 22, 2025, warning them about potential violations of the Consumer Reviews Rule. The Rule, which took effect in October 2024, targets deceptive online review and testimonial practices. These warning letters mark the FTC’s first…

Continue Reading FTC Issues Warning Letters for Violations of Consumer Reviews Rule

In September, FTC Chairman Andrew Ferguson called for the FTC to regulate artificial intelligence claims through its existing consumer protection authorities:  “Imposing comprehensive regulations at the incipiency of a potential technological revolution would be foolish.  For now, we should limit ourselves to enforcing existing laws against illegal conduct when it involves AI no differently than when it does not.”  Two recently announced enforcement actions involving artificial intelligence underscore the new FTC leadership’s commitment to evaluate AI claims under traditional deception frameworks. Continue Reading FTC Challenges Deceptive Artificial Intelligence Claims