Last week, U.S. District Judge Richard Seeborg dismissed a putative class action against Facebook alleging that the company violated users’ rights of publicity by using their names and pictures for its Friend Finder service.  The Judge concluded that the class failed to demonstrate that they suffered any injury as a result of the service.  The Judge emphasized that Facebook did not publicize the plaintiffs’ names or profile pictures to any audience or in any context where they did not already appear.  Rather, the names and profile pictures were merely displayed on the pages of other users who were the plaintiff’s Facebook friends. 

The decision is welcome news not only to Facebook, but also Facebook app developers, some of whom have created innovative ways to allow users to interact with the developers’ products or services using friends’ names and likenesses. 

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Photo of Lindsey Tonsager Lindsey Tonsager

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection…

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection laws, and regularly represents clients in responding to investigations and enforcement actions involving their privacy and information security practices.

Lindsey’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of artificial intelligence, data processing for connected devices, biometrics, online advertising, endorsements and testimonials in advertising and social media, the collection of personal information from children and students online, e-mail marketing, disclosures of video viewing information, and new technologies.

Lindsey also assesses privacy and data security risks in complex corporate transactions where personal data is a critical asset or data processing risks are otherwise material. In light of a dynamic regulatory environment where new state, federal, and international data protection laws are always on the horizon and enforcement priorities are shifting, she focuses on designing risk-based, global privacy programs for clients that can keep pace with evolving legal requirements and efficiently leverage the clients’ existing privacy policies and practices. She conducts data protection assessments to benchmark against legal requirements and industry trends and proposes practical risk mitigation measures.