On September 30, Governor Gavin Newsom signed SB 690, a significant new law aimed at curbing the wave of lawsuits and demand letters asserting “pen register” claims under the California Invasion of Privacy Act (“CIPA”).  The legislation eliminates the private right of action for pen register and trap-and-trace claims arising from conduct occurring on internet websites, online applications, or mobile applications, leaving enforcement authority exclusively with the California Attorney General.  The law goes into effect on January 1, 2027.

In signing the bill into law, Governor Newsom not only approved a substantial limitation on CIPA litigation but also issued a call to action for “additional work” on broader CIPA reform.  In an accompanying signing message, the Governor praised SB 690 as a measure addressing “the vexatious use of CIPA lawsuits and demand letters to extract settlement money” from businesses. At the same time, he emphasized that SB 690 addresses only one category of CIPA claims and urged the Legislature to revisit other CIPA provisions next year that remain “susceptible to abuse by overly aggressive litigants,” while calling for a “fair balance between protecting private information and preventing rapacious litigation.”   

As our previous coverage on SB 690 notes, the law makes the following key changes to existing state law:

  • Eliminates private lawsuits for website-based pen register claims. Claims arising from conduct “occurring on an internet website, online application, or mobile application” could be brought “only by the Attorney General.”
  • Applies to certain pending claims. The bill would apply retroactively to “any pending claim” in an action commenced on or after January 1, 2025, potentially affecting many pending lawsuits.
  • Preserves Attorney General enforcement. The bill would keep enforcement authority with the Attorney General.
  • Leaves other CIPA claims intact. The bill would not alter private rights of action under CIPA’s wiretapping provision (Section 631) or confidential recording provision (Section 632).

Looking Ahead

SB 690 represents one of the most significant legislative responses to the recent wave of website-based CIPA litigation.  While the law is likely to reshape the landscape for website-based pen register claims, Governor Newsom’s signing message suggests that broader CIPA reform efforts may follow next year.

Print:
Email this postTweet this postLike this postShare this post on LinkedIn
Photo of Kathryn Cahoy Kathryn Cahoy

Kate Cahoy co-chairs the firm’s Class Action Litigation Practice Group and serves on the leadership committee for the firm’s Technology Industry Group. A highly skilled litigator, she defends clients in complex, high-stakes class action disputes, securing significant victories across various industries, including technology…

Kate Cahoy co-chairs the firm’s Class Action Litigation Practice Group and serves on the leadership committee for the firm’s Technology Industry Group. A highly skilled litigator, she defends clients in complex, high-stakes class action disputes, securing significant victories across various industries, including technology, entertainment, consumer products, and financial services. Kate also plays a key role in the firm’s mass arbitration defense practice. She regularly advises companies on the risks associated with mass arbitration and has a proven track record of successfully defending clients against these challenges.

Leveraging her success in class action litigation and arbitration, Kate helps clients develop strategic and innovative solutions to their most challenging legal issues. She has extensive experience litigating cases brought under California’s Section 17200 and other consumer protection, competition, and privacy laws, including the Sherman Act, California Consumer Privacy Act (CCPA), California Invasion of Privacy Act (CIPA), Wiretap Act, Stored Communications Act, Children’s Online Privacy Protection Act (COPPA), Video Privacy Protection Act (VPPA), along with common law and constitutional rights of privacy, among others.

Kate’s exceptional legal work has earned widespread recognition. The Daily Journal named her successful defense of Meta and Microsoft cases described below as among its Top Verdicts, recognizing some of the largest and most impactful verdicts in California.

Recent Successes:

Represented Meta (formerly Facebook) in a putative nationwide advertiser class action alleging violations under the California Unfair Competition Law (UCL) related to charges from allegedly “fake” accounts. Successfully narrowed claims at the pleadings stage, defeated class certification, opposed a Rule 23(f) petition, won summary judgment, and defended the victory on appeal to the Ninth Circuit. (Daily Journal, Top Verdicts of 2021. Law.com recognized Kate with a Litigator of the Week Shoutout.
Defeated a landmark class action lawsuit against Microsoft and OpenAI contending that the defendants scraped data from the internet for training generative AI services and incorporated data from users’ prompts, allegedly in violation of CIPA, the Computer Fraud and Abuse Act (CFAA), and other privacy and consumer protection laws. (Daily Journal, Top Verdicts of 2024.)

Kate regularly contributes to the firm’s blog, Inside Class Actions, and was recently featured in a Litigation Daily interview titled “Where Privacy Laws and Litigation Trends Collide.” In recognition of her achievements in privacy and antitrust class action litigation, the Daily Journal named her as one of their Top Antitrust Lawyers (2024), Top Cyber Lawyers (2022), and Top Women Lawyers in California (2026). Additionally, she received the Women of Influence award from the Silicon Valley Business Journal, was recognized by the Daily Journal as a Top Attorney Under 40, and also was named to Bloomberg Law’s They’ve Got Next: The 40 Under 40 list.

Photo of Lindsey Tonsager Lindsey Tonsager

Lindsey Tonsager is a recognized leader in representing companies before federal and state regulators, and is renowned for advising on minor protection, AI, and state comprehensive privacy laws.

Lindsey chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their…

Lindsey Tonsager is a recognized leader in representing companies before federal and state regulators, and is renowned for advising on minor protection, AI, and state comprehensive privacy laws.

Lindsey chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and State Attorneys General on proposed changes to data protection laws, and regularly represents clients in responding to investigations and enforcement actions involving their privacy and information security practices.

Lindsey’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of artificial intelligence; data processing for robotics, autonomous vehicles, and other connected devices; biometrics; online advertising; the collection of personal information from children, teens, and students online; e-mail marketing; disclosures of video viewing information; and new technologies.

Lindsey also assesses privacy and data security risks in complex corporate transactions where personal data is a critical asset or data processing risks are otherwise material. In light of a dynamic regulatory environment where new state, federal, and international data protection laws are always on the horizon and enforcement priorities are shifting, she focuses on designing risk-based global privacy programs for clients that can keep pace with evolving legal requirements and efficiently leverage the clients’ existing privacy policies and practices. She conducts data protection assessments to benchmark against legal requirements and industry trends and proposes practical risk mitigation measures.

Photo of Matthew Verdin Matthew Verdin

Matthew Verdin focuses on defending clients in the technology and financial services sectors. He has a strong record of delivering wins on behalf of clients in class actions and complex litigation, particularly in privacy and consumer protection lawsuits. Matthew is particularly successful in…

Matthew Verdin focuses on defending clients in the technology and financial services sectors. He has a strong record of delivering wins on behalf of clients in class actions and complex litigation, particularly in privacy and consumer protection lawsuits. Matthew is particularly successful in securing dismissals at the pleadings stage. For example, he won dismissal at the pleadings stage of over a dozen wiretapping class actions involving the alleged use of website analytics tools to collect data about users’ website visits. He also advises companies on managing litigation risk under federal and state wiretapping laws.

Matthew is also dedicated to pro bono legal services. Recently, he helped a domestic violence survivor win a case in the California Court of Appeal. Matthew’s oral argument led to the court ordering renewal of his client’s restraining order just one day later.

Photo of Jenna Zhang Jenna Zhang

Jenna Zhang advises clients across industries on data privacy, cybersecurity, and emerging technologies. 

Jenna partners with clients to ensure their compliance with the rapidly evolving federal and state privacy and cybersecurity laws. She supports clients in designing new products and services, drafting privacy…

Jenna Zhang advises clients across industries on data privacy, cybersecurity, and emerging technologies. 

Jenna partners with clients to ensure their compliance with the rapidly evolving federal and state privacy and cybersecurity laws. She supports clients in designing new products and services, drafting privacy notices and terms of use, responding to cyber and data security incidents, and evaluating privacy and cybersecurity risks in corporate transactions. In particular, she advises clients on substantive requirements relating to children’s and student privacy, including COPPA, FERPA, age-appropriate design code laws, and social media laws.

As part of her practice, Jenna regularly represents clients in data privacy investigations and enforcement actions brought by the Federal Trade Commission and state attorneys general. She also supports clients in proactive engagement with regulators and policymakers to ensure their perspectives are heard.

Jenna also maintains an active pro bono practice with a focus on supporting families in adoptions, guardianships, and immigration matters.

Photo of Julia Barrero Julia Barrero

Julia Barrero is an associate in the firm’s San Francisco office and a member of the Class Action Practice Group. She represents clients in pre-litigation and litigation matters involving data privacy and consumer protection claims, including alleged wiretapping, breach of contract, false advertising…

Julia Barrero is an associate in the firm’s San Francisco office and a member of the Class Action Practice Group. She represents clients in pre-litigation and litigation matters involving data privacy and consumer protection claims, including alleged wiretapping, breach of contract, false advertising, and tort claims. Her experience spans key stages of litigation, including motions to dismiss, discovery, summary judgment, appeals at the D.C. Circuit, and briefs before the U.S. Supreme Court.

In addition, Julia advises clients on environmental marketing issues involving sustainability, recycling, packaging, climate disclosures, and carbon crediting, including compliance with California law and the FTC’s Green Guides. This experience complements her class action practice, particularly in matters involving greenwashing, sustainability claims, and other environmental consumer protection theories.

Before practicing law, Julia spent six years working at startups and technology companies in San Francisco, where she helped launch new products and features.
Julia also maintains an active pro bono practice, including drafting amicus briefs on behalf of coalition groups in complex statutory interpretation matters before the U.S. Supreme Court.

Photo of Bryan Ramirez Bryan Ramirez

Bryan Ramirez is an associate in the firm’s San Francisco office and is a member of the Data Privacy and Cybersecurity Practice Group. He advises clients on a range of regulatory and compliance issues, including compliance with state privacy laws. Bryan also maintains…

Bryan Ramirez is an associate in the firm’s San Francisco office and is a member of the Data Privacy and Cybersecurity Practice Group. He advises clients on a range of regulatory and compliance issues, including compliance with state privacy laws. Bryan also maintains an active pro bono practice.