Mobile Marketing Association

The Federal Communications Commission has ruled that companies may send a one-time text message to confirm that a subscriber has opted out of receiving text messages without violating the Telephone Consumer Protection Act (TCPA).  In the FCC’s view, if a consumer has consented to receiving text messages and subsequently opts out, the consumer’s prior express

Recently, the Mobile Marketing Association (MMA), a non-profit profit organization representing participants in the mobile marketing industry, released a privacy policy framework for mobile applications.  Although framed as a model privacy policy, the MMA Privacy and Advocacy Committee makes clear that the document is intended to be a “starting point” rather than a verbatim model.  Its hope is that the document will “encourage the mobile application developer community to continue to move consumer privacy interests forward.”

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