Two reports have recently been released that look at consumer perceptions of online privacy issues and examine user tracking practices on popular websites.

TRUSTe Privacy Index

TRUSTe released its Privacy Index for the second quarter of 2012, which measures consumer confidence in their online privacy.  The numbers show that consumers are concerned about web privacy issues and make decisions based on perceptions of companies’ privacy practices.

Consumer concern and mistrust about online privacy are up from Q1.  In the latest Privacy Index, 91% of U.S. adults say they worry about their privacy online (versus 90% in Q1), and 53% say they do not completely trust businesses with their information (versus 41% in Q1). 

The percent of adults that say privacy issues impact their buying decisions has remained steady.  88% of adults say they avoid companies that they believe do not protect their privacy.

Continue Reading Two Recent Privacy Reports on Consumer Confidence and Website Tracking Practices