Last week the California Senate unanimously approved a bill requiring that operators of commercial websites and online services that collect personal information disclose how they respond to “do-not-track” signals from web browsers and whether they allow third parties to engage in online tracking. The legislation, which was introduced by Assemblyman Al Muratsuchi, has been sponsored by CA Attorney General Kamala Harris.
- “disclose how the operator responds to Web browser ‘do not track’ signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services, if the operator engages in that collection”; and
- “disclose whether other parties may collect personally identifiable information about an individual consumer’s online activities over time and across different Web sites when a consumer uses the operator’s Web site or service.”
The CA Attorney General has stated that the proposed new law would help boost awareness of online behavioral tracking so consumers can make informed decisions about their use of a site or service.