U.S. state lawmakers have introduced more than 40 bills across at least 24 states to regulate personalized algorithmic pricing in 2026 thus far, already outpacing the number of personalized algorithmic pricing bills introduced in all of 2025. While their definitions and scope vary, the 2026 bills broadly refer to “personalized
Continue Reading State Lawmakers Introduce New Wave of Personalized Algorithmic Pricing BillsState Legislatures
Texas Enacts AI Consumer Protection Law
On June 22, Texas Governor Greg Abbott (R) signed the Texas Responsible AI Governance Act (“TRAIGA”) (HB 149) into law. The law, which takes effect on January 1, 2026, makes Texas the second state to enact comprehensive AI consumer protection legislation, following the 2024 enactment of the Colorado…
Continue Reading Texas Enacts AI Consumer Protection LawState Legislatures Advance Surveillance Pricing Regulations
This year, state lawmakers have introduced over a dozen bills to regulate “surveillance,” “personalized,” or “dynamic” pricing. Although many of these proposals have failed as 2025 state legislative sessions come to a close, lawmakers in New York, California, and a handful of other states are moving forward with a range…
Continue Reading State Legislatures Advance Surveillance Pricing RegulationsUtah Enacts App Store Accountability Act
By Lindsey Tonsager, Jayne Ponder, Natalie Maas & Divya Bhat on
Posted in State Legislatures, State Privacy
On March 26, 2025, Utah Governor Spencer Cox signed into law SB 142, the App Store Accountability Act (the “Act”), enacting the country’s first state law that requires app store providers to verify the age of all users and places obligations on app developers. An “app store provider” is defined as “a person that owns, operates, or controls an app store that allows users in [Utah] to download apps onto a mobile device.” A “developer” is defined as “a person that owns or controls an app made available through the app store in the state.”
The law goes into effect on May 7, 2025, and the obligations on app store providers and developers are not effective until May 6, 2026. Some key provisions are outlined below.
Continue Reading Utah Enacts App Store Accountability ActOregon Legislature Passes Consumer Privacy Act
By Lindsey Tonsager, Libbie Canter & Jayne Ponder on
On June 22, 2023, the Oregon state legislature passed the Oregon Consumer Privacy Act, S.B. 619 (the “Act”). This bill resembles the comprehensive privacy statutes in Colorado, Montana, and Connecticut, though there are some notable distinctions. If passed, Oregon will be the twelfth state to implement a comprehensive privacy statute…
Continue Reading Oregon Legislature Passes Consumer Privacy ActIowa Enacts Comprehensive Consumer Privacy Law
By Libbie Canter, Lindsey Tonsager & Jayne Ponder on
On March 28, Governor Kim Reynolds signed into law SF 262, making Iowa the sixth state to enact a comprehensive consumer privacy law. The new law will take effect on January 1, 2025.
As we discuss here, Iowa’s privacy law shares a number of key similarities to existing…
Continue Reading Iowa Enacts Comprehensive Consumer Privacy LawNew Jersey Assembly Introduces Age-Appropriate Design Code Bill
By Lindsey Tonsager on
- Covered businesses. The CA AADC
Colorado Attorney General Issues Draft Rules Under the Colorado Privacy Act
The Colorado Department of Law issued draft rules implementing the Colorado Privacy Act. The proposed draft rules will be published in the Colorado Register and available for comment on October 10, 2022.
Continue Reading Colorado Attorney General Issues Draft Rules Under the Colorado Privacy ActFifth Circuit Upholds Texas Law Restricting Online “Censorship”
On September 16, the Fifth Circuit issued its decision in NetChoice L.L.C. v. Paxton, upholding Texas HB 20, a law that limits the ability of large social media platforms to moderate content and imposes various disclosure and appeal requirements on them. The Fifth Circuit vacated the district court’s preliminary injunction, which previously blocked the Texas Attorney General from enforcing the law. NetChoice is likely to ask the U.S. Supreme Court to review the Fifth Circuit’s decision.
Continue Reading Fifth Circuit Upholds Texas Law Restricting Online “Censorship”California Attorney General Announces First CCPA Settlement
Today, the California Attorney General announced the first settlement agreement under the California Consumer Privacy Act (“CCPA”). The Attorney General alleged that online retailer Sephora, Inc. failed to disclose to consumers that it was selling their information and failed to process user requests to opt out of sale via user-enabled global privacy controls. The Attorney General also alleged that Sephora did not cure these violations within the cure period.
Continue Reading California Attorney General Announces First CCPA Settlement