Photo of Natalie Maas

Natalie Maas

Natalie is an associate in the firm’s San Francisco office, where she is a member of the Food, Drug, and Device, and Data Privacy and Cybersecurity Practice Groups. She advises pharmaceutical, biotechnology, medical device, and food companies on a broad range of regulatory and compliance issues.

Natalie also maintains an active pro bono practice, with a particular focus on health care and reproductive rights.

On July 23, 2026, New Jersey Governor Mikie Sherrill signed A4085 (the Fair Price Protection Act) into law, which prohibits companies from charging consumers different prices for groceries based on their personal data. New Jersey will join New York, Connecticut, and Maryland in imposing prohibitions and requirements on the use

Continue Reading New Jersey Enacts Ban on Surveillance Pricing

On June 2, 2026, Colorado Governor Jared Polis vetoed HB 26-1210, a bill that would have imposed requirements for use of “surveillance data” to set individualized prices for consumers or individualized wage setting for workers. The veto is yet another action in a trend of bills focused on regulating “surveillance” or “dynamic” pricing.

Continue Reading Colorado Governor Vetoes Overly Broad Algorithmic Pricing and Wage Setting Bill

On April 28, 2026, Maryland Governor Moore signed HB 895 (the Protection From Predatory Pricing Act) into law, which will impose limitations on the use of personalized pricing in the food retail and grocery delivery context.  The law will go into effect on October 1, 2026.  As we have detailed in prior blog posts, there has been a wave of personalized pricing proposals at the state level, and the FTC is focusing attention on pricing in the grocery sector.

Continue Reading Maryland Enacts Law on Personalized Food Pricing

U.S. state lawmakers have introduced more than 40 bills across at least 24 states to regulate personalized algorithmic pricing in 2026 thus far, already outpacing the number of personalized algorithmic pricing bills introduced in all of 2025.  While their definitions and scope vary, the 2026 bills broadly refer to “personalized

Continue Reading State Lawmakers Introduce New Wave of Personalized Algorithmic Pricing Bills

On February 27, 2026, CalPrivacy and PlayOn settled a CCPA claim for $1.1 million. PlayOn is a digital ticketing platform used by schools and other organizations for ticketing, streaming, fundraising, concessions, merchandise sales, and website management. The settlement resolves allegations that PlayOn unlawfully “sold” and “shared” users’ personal information without providing sufficient opt-outs and notice, in violation of the CCPA. This marks the agency’s first enforcement action involving students’ data privacy.

Continue Reading CalPrivacy Fines PlayOn Sports for Insufficient Opt-Out Process

On December 19, 2025, New York Governor Kathy Hochul vetoed the New York Health Information Privacy Act (“NYHIPA”).  While NYHIPA bore similarities to Washington’s My Health My Data Act (“MHMD”) and Nevada’s Health Privacy Law (“SB 370”), it had several provisions that would have raised novel compliance and legal questions.

Continue Reading New York Governor Vetoes Restrictive Health Privacy Law

On November 4, 2025, Senator Bill Cassidy (R-LA), chair of the Senate Health, Education, Labor, and Pensions (“HELP”) Committee, introduced the Health Information Privacy Reform Act (“HIPRA”). HIPRA seeks to extend protections similar to those provided under the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations (collectively, “HIPAA”) to certain health information collected by entities not currently regulated by HIPAA. HIPRA also proposes modifications and calls for guidance related to certain existing provisions of HIPAA as well as Part 2 (related to substance use disorder medical history).

Continue Reading U.S. Senate Introduces the Health Information Privacy Reform Act

On October 30, 2025, California Attorney General Bonta announced a $530,000 settlement related to allegations that Sling TV, an internet-based live TV service, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law. This is the first enforcement action arising from the California Department of Justice’s (“DOJ”) investigative sweep of streaming services and connected TVs, which was announced in January 2024.

Continue Reading California Attorney General Announces $530,000 CCPA Settlement with Sling TV