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Natalie Maas

Natalie is an associate in the firm’s San Francisco office, where she is a member of the Food, Drug, and Device, and Data Privacy and Cybersecurity Practice Groups. She advises pharmaceutical, biotechnology, medical device, and food companies on a broad range of regulatory and compliance issues.

Natalie also maintains an active pro bono practice, with a particular focus on health care and reproductive rights.

On April 28, 2026, Maryland Governor Moore signed HB 895 (the Protection From Predatory Pricing Act) into law, which will impose limitations on the use of personalized pricing in the food retail and grocery delivery context.  The law will go into effect on October 1, 2026.  As we have detailed in prior blog posts, there has been a wave of personalized pricing proposals at the state level, and the FTC is focusing attention on pricing in the grocery sector.

Continue Reading Maryland Enacts Law on Personalized Food Pricing

U.S. state lawmakers have introduced more than 40 bills across at least 24 states to regulate personalized algorithmic pricing in 2026 thus far, already outpacing the number of personalized algorithmic pricing bills introduced in all of 2025.  While their definitions and scope vary, the 2026 bills broadly refer to “personalized

Continue Reading State Lawmakers Introduce New Wave of Personalized Algorithmic Pricing Bills

On February 27, 2026, CalPrivacy and PlayOn settled a CCPA claim for $1.1 million. PlayOn is a digital ticketing platform used by schools and other organizations for ticketing, streaming, fundraising, concessions, merchandise sales, and website management. The settlement resolves allegations that PlayOn unlawfully “sold” and “shared” users’ personal information without providing sufficient opt-outs and notice, in violation of the CCPA. This marks the agency’s first enforcement action involving students’ data privacy.

Continue Reading CalPrivacy Fines PlayOn Sports for Insufficient Opt-Out Process

On December 19, 2025, New York Governor Kathy Hochul vetoed the New York Health Information Privacy Act (“NYHIPA”).  While NYHIPA bore similarities to Washington’s My Health My Data Act (“MHMD”) and Nevada’s Health Privacy Law (“SB 370”), it had several provisions that would have raised novel compliance and legal questions.

Continue Reading New York Governor Vetoes Restrictive Health Privacy Law

On November 4, 2025, Senator Bill Cassidy (R-LA), chair of the Senate Health, Education, Labor, and Pensions (“HELP”) Committee, introduced the Health Information Privacy Reform Act (“HIPRA”). HIPRA seeks to extend protections similar to those provided under the Health Insurance Portability and Accountability Act of 1996, as amended, and its implementing regulations (collectively, “HIPAA”) to certain health information collected by entities not currently regulated by HIPAA. HIPRA also proposes modifications and calls for guidance related to certain existing provisions of HIPAA as well as Part 2 (related to substance use disorder medical history).

Continue Reading U.S. Senate Introduces the Health Information Privacy Reform Act

On October 30, 2025, California Attorney General Bonta announced a $530,000 settlement related to allegations that Sling TV, an internet-based live TV service, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law. This is the first enforcement action arising from the California Department of Justice’s (“DOJ”) investigative sweep of streaming services and connected TVs, which was announced in January 2024.

Continue Reading California Attorney General Announces $530,000 CCPA Settlement with Sling TV

On September 30, 2025, the California Privacy Protection Agency (“Agency”) announced a decision and $1.35 million fine to resolve allegations that Tractor Supply Co. (“Tractor Supply”) violated the California Consumer Privacy Act (“CCPA”). The settlement comes after the Agency filed a petition to enforce an investigative subpoena against Tractor Supply. In addition to imposing the Agency’s largest fine to date, the settlement also marks the Agency’s first enforcement action related to job applicant personal data. Similar to the enforcement actions against American Honda Motor Co., Inc. and Todd Snyder, Inc., the Agency continues to focus on how businesses facilitate consumer rights under the CCPA.

Continue Reading California Privacy Agency Fines Tractor Supply $1.35 Million Over CCPA Violations

On September 24, Senate Democratic Leader Chuck Schumer (D-N.Y.), Senator Maria Cantwell (D-Wash.), and Senator Ed Markey (D-Mass.) introduced the Management of Individuals’ Neural Data (“MIND”) Act of 2025, which would require the Federal Trade Commission (“FTC”) to conduct a study and provide a report examining the governance of “neural

Continue Reading Congress Introduces Neural Data Bill

On July 1, 2025, California Attorney General Bonta announced a $1.55 million settlement, pending court approval, related to allegations that Healthline.com, a website where consumers can read informational articles about medical and health topics, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law.

Continue Reading California Attorney General Announces $1.55M CCPA Settlement with Healthline.com