The White House’s much anticipated draft privacy legislation has now been released.   We are digesting its content now and will post an update with some additional comments shortly.

The draft appears to include an expansive definition of “personal data.”  In addition, early press reports note that the draft bill would require companies to inform consumers and sometimes seek their consent when they want to use personal data in a different way than was originally intended.  Such reports also note that the draft bill would provide the FTC civil penalty authority to enforce privacy violations.