The California Privacy Protection Agency (“CPPA”) held two public hearings last week on its proposed regulations.

Here are some key takeaways:

  • Enforcement date debate. Multiple commenters requested that the CPPA delay the enforcement date by at least one year after the regulations are finalized, i.e. January 1st, 2024 or later. However, other speakers pushed back on this request.
  • Estimates of regulatory costs. At both hearings, commenters expressed concern that the CPPA’s estimates of regulatory costs to businesses were not realistic.
  • Global opt-out preference signals. Commenters also addressed the draft regulations’ mandate that businesses honor global opt-out preference signals. Some supported the mandate, while others emphasized that the mandate is inconsistent with the CPRA’s statutory text. See, e.g., CPRA § 1798.135(b)(3) (providing that “a business may elect whether to” post links or comply with opt-out preference signals). Others called for more clarity from the CPPA on the issue, such as by compiling a registry of global opt-out preference signals that businesses are required to honor.
  • Sensitive personal information. The second hearing heard comments endorsing the restricted use and disclosure of sensitive information, emphasizing the importance of the CPRA’s data minimization standards.
  • Dark patterns. Finally, some commenters supported the regulations’ language on dark patterns.
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Photo of Lindsey Tonsager Lindsey Tonsager

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection…

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection laws, and regularly represents clients in responding to investigations and enforcement actions involving their privacy and information security practices.

Lindsey’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of artificial intelligence, data processing for connected devices, biometrics, online advertising, endorsements and testimonials in advertising and social media, the collection of personal information from children and students online, e-mail marketing, disclosures of video viewing information, and new technologies.

Lindsey also assesses privacy and data security risks in complex corporate transactions where personal data is a critical asset or data processing risks are otherwise material. In light of a dynamic regulatory environment where new state, federal, and international data protection laws are always on the horizon and enforcement priorities are shifting, she focuses on designing risk-based, global privacy programs for clients that can keep pace with evolving legal requirements and efficiently leverage the clients’ existing privacy policies and practices. She conducts data protection assessments to benchmark against legal requirements and industry trends and proposes practical risk mitigation measures.

Photo of Libbie Canter Libbie Canter

Libbie Canter represents a wide variety of multinational companies on privacy, cyber security, and technology transaction issues, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with global privacy laws. She routinely supports…

Libbie Canter represents a wide variety of multinational companies on privacy, cyber security, and technology transaction issues, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with global privacy laws. She routinely supports clients on their efforts to launch new products and services involving emerging technologies, and she has assisted dozens of clients with their efforts to prepare for and comply with federal and state privacy laws, including the California Consumer Privacy Act and California Privacy Rights Act.

Libbie represents clients across industries, but she also has deep expertise in advising clients in highly-regulated sectors, including financial services and digital health companies. She counsels these companies — and their technology and advertising partners — on how to address legacy regulatory issues and the cutting edge issues that have emerged with industry innovations and data collaborations.

As part of her practice, she also regularly represents clients in strategic transactions involving personal data and cybersecurity risk. She advises companies from all sectors on compliance with laws governing the handling of health-related data. Libbie is recognized as an Up and Coming lawyer in Chambers USA, Privacy & Data Security: Healthcare. Chambers USA notes, Libbie is “incredibly sharp and really thorough. She can do the nitty-gritty, in-the-weeds legal work incredibly well but she also can think of a bigger-picture business context and help to think through practical solutions.”

Photo of Natalie Dugan Natalie Dugan

Natalie Dugan is an associate in the firm’s Washington, DC office and a member of the Data Privacy and Cybersecurity Practice Group.

Natalie advises clients on a broad range of data privacy and cybersecurity issues and across industries. Natalie’s practice includes helping clients…

Natalie Dugan is an associate in the firm’s Washington, DC office and a member of the Data Privacy and Cybersecurity Practice Group.

Natalie advises clients on a broad range of data privacy and cybersecurity issues and across industries. Natalie’s practice includes helping clients comply with existing and emerging state privacy laws, such as the California Consumer Privacy Act and the California Privacy Rights Act, along with federal privacy frameworks such as those set forth by the Federal Trade Commission and consumer protection laws and guidance.

With a focus on AdTech and related privacy issues, Natalie routinely partners with clients to develop privacy notices and choices, draft and negotiate privacy terms with vendors and third parties, and design related governance programs and new products. Additionally, Natalie helps clients strategically engage with and respond to privacy-related inquiries from regulators like the FTC, the California Privacy Protection Agency, and state attorneys general.

Natalie also counsels clients on various other technology-related consumer protection issues, such as state “right-to-repair” legislation and anti-tying warranty provisions under the Magnuson-Moss Warranty Act.

Photo of Miranda Rutherford Miranda Rutherford

Miranda Rutherford is an associate in the firm’s Palo Alto office and a member of the Data Privacy and Cybersecurity practice. Miranda advises clients on a broad array of privacy and data protection topics, with a focus on cybersecurity and data security incident…

Miranda Rutherford is an associate in the firm’s Palo Alto office and a member of the Data Privacy and Cybersecurity practice. Miranda advises clients on a broad array of privacy and data protection topics, with a focus on cybersecurity and data security incident response, preparedness, and related investigations. She has expertise in assessing cybersecurity controls and practices for network security at the company or cloud scale, and advising on compliance with U.S. government security authorizations, cybersecurity regulations, and national security laws. Miranda also counsels clients on compliance with federal and state privacy laws, and represents clients in government investigations related to privacy and consumer protection.

Miranda maintains an active pro bono practice advising non-profit clients on privacy and cybersecurity compliance, as well as litigating in civil rights and family law matters.

Prior to joining the firm, Miranda was a law clerk to the Honorable James Donato, United States District Judge for the Northern District of California.

Photo of Sarah Parker Sarah Parker

Sarah Parker is an associate in the firm’s Washington Office. Her practice focuses on privacy, advertising, and consumer protection regulatory matters and government investigations.

Sarah also maintains an active pro bono practice, with a focus on criminal justice and civil rights litigation.