South Korea has became the fifth member economy to join the Asia-Pacific Economic Cooperation’s (“APEC”) Cross-Border Privacy Rules (“CBPR”) system, a voluntary but legally enforceable code of conduct that aims to facilitate secure data transfers and e-commerce between parties to the agreement.

Established in 2011, the CBPR system aims to provide a minimum level of protection for personal information exchanged among member economies as e-commerce continues to boom. It helps mitigate privacy concerns led by the ever-increasing flow of personal data across borders and build consumer trust by ensuring that data is processed in compliance with the CBPR’s high security standards without restricting data flows.  Countries and businesses that took part in the multilateral system agree to implement APEC’s nine privacy principles, which include, for example, preventing harm, notice, collection limitation, integrity, and accountability, in all cases involving the transfer or processing of personal information.

In a statement released by the Korea Communications Commission, the South Korean government expressed hope that the country’s accession to the agreement can help South Korean companies gain the trust of foreign consumers and companies whose data they process, improving their competitiveness overseas.  Under the agreement, companies in a member country can become CBPR-certified by adhering to APEC’s privacy principles and undergoing a review by an APEC-approved Accountability Agent.

With South Korea’s membership in the CBPR system, the number of Internet users represented in the agreement has surpassed 500 million.  This number could increase in the near future as other countries and businesses consider joining. In addition to the Philippines and Singapore, Taiwan has also expressed interest in becoming a member of the CPBR agreement.

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Photo of Yan Luo Yan Luo

With over 10 years of experience in global technology regulations, Yan Luo specializes in the intersection of law and technology, focusing on regulatory compliance and risk mitigation for technology-driven business models. Her key strengths include data protection, cybersecurity, and international trade, with a

With over 10 years of experience in global technology regulations, Yan Luo specializes in the intersection of law and technology, focusing on regulatory compliance and risk mitigation for technology-driven business models. Her key strengths include data protection, cybersecurity, and international trade, with a particular emphasis on adapting to regulatory changes and ensuring compliance to support technology sector business strategies.

In recent years, Yan has guided leading multinational companies in sectors such as cloud computing, consumer brands, and financial services through the rapidly evolving cybersecurity and data privacy regulations in major Asian jurisdictions, including China. She has addressed challenges such as compliance with data localization mandates and regulatory audits. Yan’s work includes advising on high-stakes compliance issues like data localization and cross-border data transfers, navigating cybersecurity inspections for multinational companies, and providing data protection insights for strategic transactions. Additionally, Yan has counseled leading Chinese technology companies on global data governance and compliance challenges across major jurisdictions, including the EU and the US, focusing on specific regulations like GDPR and CCPA.

More recently, Yan has supported leading technology companies on geopolitical risk assessments, particularly concerning how geopolitical shifts impact sectors at the cutting edge, such as artificial intelligence and semiconductor technologies.

Yan was named as Global Data Review’s40 under 40” in 2018 and is frequently quoted by leading media outlets including the Wall Street Journal and the Financial Times.

Prior to joining the firm, Yan completed an internship with the Office of International Affairs of the U.S. Federal Trade Commission in Washington, DC. Her experiences in Brussels include representing major Chinese companies in trade, competition and public procurement matters before the European Commission and national authorities in EU Member States.