On April 4, 2012, Fiserv, one of the largest payment processing service providers for the banking industry, released a white paper analyzing the current state of multi-channel banking, which is a consumer’s use of more than one channel to conduct banking activities. The white paper, titled “Snacking, Lunching and Fine Dining: How Mobile is Reshaping
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FTC to Explore Mobile Payments
The Federal Trade Commission has announced that it will host a workshop on April 26, 2012, to discuss mobile payments. In addition to exploring payment technologies and business models, the workshop will likely cover consumer protection issues such as the risks of financial loss, the need for information disclosures, data protection concerns, and the remedies…
Survey Indicates Banks Taking “Wait and See” Approach to Mobile Payments
Fiserv, Inc. recently released the results of a survey suggesting banks are taking a “wait and see” approach to mobile payments. Fiserv commissioned and Forrester Consulting conducted the survey of 15 large U.S. banks, which found that most of the banks offered mobile banking services allowing customers to make transfers between accounts, find an ATM…
Banks Explore Advertising On Customer Bank Statements
The Washington Post has published an article describing a relatively new arena for behavioral advertising: your online bank statement. Participating banks serve marketing to their customers based on the customer’s spending history. These promotions may be particularly valuable to advertisers because they are targeted based on how a customer actually spends his or her money and because customers can…