Tag Archives: DAA

Digital Advertising Alliance Will Begin Enforcing its Cross-Device Guidance February 1, 2017

The Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations that has established self-regulatory standards for online behavioral advertising, announced on October 13 that the Council of Better Business Bureaus and the Direct Marketing Association will begin enforcement of the Application of the DAA Principles of Transparency and Control to Data … Continue Reading

Digital Advertising Alliance Will Begin Enforcing its Mobile Guidance September 1, 2015

The Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations that has established self-regulatory standards for online behavioral advertising, announced on May 7 that the Council of Better Business Bureaus and the Direct Marketing Association will begin enforcement of the Application of Self-Regulatory Principles to the Mobile Environment (DAA Mobile … Continue Reading

Senate Subcommittee Examines “Stalking Apps” Bill

This week, the Senate Judiciary Subcommittee on Privacy, Technology and the Law held a hearing to discuss the Location Privacy Protection Act of 2014, a bill reintroduced in March by Senator Al Franken (D-MN).  Most concerned with the potential for misuse and abuse of location data for purposes of stalking and perpetrating domestic violence, Senator … Continue Reading

DAA to Website Operators: Provide “Enhanced Notice” of OBA by January 1

Earlier this week, the organization that enforces the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising issued a “Compliance Warning” to website operators, advising them to provide “enhanced notice” on every web page where data is being collected or used for online behavioral advertising (“OBA”) by January 1, 2014.  The DAA defines OBA as … Continue Reading

World Wide Web Consortium Tracking Protection Working Group Names Two New Chairs

The World Wide Web Consortium (“W3C”) Tracking Protection Working Group (“TPWG”) on Wednesday announced the addition of two new chairs to spearhead its efforts to craft an online tracking mechanism. The new chairs, Center for Democracy and Technology Director Justin Brookman, and Adobe Systems, Inc. Carl Cargill will be joining Intel Corp.’s Matthias Schunter in … Continue Reading

Digital Advertising Alliance Leaves Do Not Track Group

The Digital Advertising Alliance (“DAA”) on Tuesday announced that it will withdraw from the World Wide Web Consortium (“W3C”) tracking protection working group (“TPWG”), saying that the TPWG has “reached the end of its useful life.” In a letter to the TPWG (full text available here), DAA Managing Director Lou Mastria explained that: “After more … Continue Reading

FTC Working on Privacy “Nutrition Label”; Industry Focusing on Icons

At the Wired for Change conference earlier this week, FTC Chairman Jon Leibowitz noted that the FTC is developing a “nutrition label” for data collection and use, modeled after the nutrition facts label for food and beverages.  Leibowitz reportedly said that the agency’s chief technologist and the Bureau of Consumer Protection are working to identify … Continue Reading

OBA Accountability Program Issues Significant Decisions

On Monday, the Online Interest-Based Advertising Accountability Program, which monitors compliance with the Self-Regulatory Principles for Online Behavioral Advertising, issued a decision finding that the auto company Kia had failed to adhere to the Principles.  The Accountability Program also issued decisions stating that Kia’s ad agency–and the ad network the agency had used to place … Continue Reading

Sufficiency of Self-Regulation Debated in Senate Commerce Hearing

By Ryan Mowery In a hearing held by the Senate Commerce Committee last Thursday, a representative from the advertising industry vigorously defended its self-regulatory regime for online behavioral advertising.  Other witnesses were less sanguine about the efficacy of self-regulation, while Committee Chairman Sen. John D. Rockefeller (D-WV) decried the current state of consumer privacy protection in … Continue Reading

IAB’s Video Suite To Support Display of In-Ad Privacy Notices

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam.  Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is now being served in more than … Continue Reading

DAA Releases “Self-Regulatory Principles for Multi-Site Data”

Yesterday, the Digital Advertising Alliance (DAA) announced the release of new “Self-Regulatory Principles for Multi-Site Data,” voluntary self-regulatory standards to govern the collection, use, and sharing of data concerning user activity across non-affiliated websites.  The DAA, an umbrella organization for advertising trade groups, already maintains self-regulatory principles for online behavioral advertising (OBA).  Notably, while the … Continue Reading
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