On January 8, 2026, the California Privacy Protection Agency (“CalPrivacy”) announced an enforcement action against Rickenbacher Data LLC (d/b/a “Datamasters”), an information reseller, for failing to register as a data broker under the California Delete Act. Datamasters agreed to pay a $45,000 administrative fine, among other remedial measures. In November, CalPrivacy launched a Data Broker Enforcement Strike Force within its enforcement division to investigate violations of the law in the data broker industry, which builds upon a 2024 investigative sweep into data broker compliance.Continue Reading CalPrivacy Announces $45,000 Fine Against Data Broker for Delete Act Violations
Delete Act
California Amends Data Broker Law
By Libbie Canter & Andrew Longhi on
Posted in Privacy & Data Security
On October 10, 2023, California Governor Gavin Newsom signed S.B. 362, the Delete Act (the “Act”), into law. The new law represents a substantive overhaul of California’s existing data broker statute, which requires data brokers to register with the California Attorney General annually. The passage of the Act follows a renewed interest in data broker activity nationwide, including a request for comments from the Consumer Financial Protection Bureau and the introduction of similar legislation at the federal level. Below, we outline a number of key provisions:Continue Reading California Amends Data Broker Law