Tag Archives: “Digital Advertising Aliiance”

DAA to Website Operators: Provide “Enhanced Notice” of OBA by January 1

Earlier this week, the organization that enforces the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising issued a “Compliance Warning” to website operators, advising them to provide “enhanced notice” on every web page where data is being collected or used for online behavioral advertising (“OBA”) by January 1, 2014.  The DAA defines OBA as … Continue Reading

The DAA Principles Applied to Mobile: Key Takeaways

The Digital Advertising Alliance (“DAA”) recently released a guidance document titled Application of Self-Regulatory Principles to the Mobile Environment (“Mobile Guidance”).  The Mobile Guidance does not purport to establish new principles, but rather to explain how the DAA’s existing principles — the Self-Regulatory Principles for Online Behavioral Advertising and for Multi-Site Data — apply to the … Continue Reading
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