Tag Archives: Endorsements

FTC Reaches Settlement with Influencers; Issues Updated Guidance

The FTC recently announced that it reached a settlement with two social media influencers, Trevor Martin and Thomas Cassell, for deceptively endorsing their owned and operated online gambling service “CSGO Lotto” without disclosing that they were the owners of the site, as well as paying other well-known social media influencers to promote the site without … Continue Reading

FTC Settles With Lord & Taylor Over Native Advertisement and “Influencer” Promotion

By Megan Rodgers The FTC today announced that it reached a settlement with Lord & Taylor over a native advertisement and promotion that relied on social media “influencers” to promote a particular product. This was the first native advertising settlement reached by the FTC since it issued its Policy Statement on Native Advertising in December … Continue Reading

FTC Cole Haan Closing Letter: Encouraging Pinterest “Pins” in a Contest Can Trigger Endorsement Guidelines

In a closing letter declining to bring enforcement action against shoemaker Cole Haan, FTC staff stated that it believes “Pins” on Pinterest featuring a company’s products can constitute an endorsement of those products, and that if the pins are incentivized by the opportunity to win a significant prize in a contest, contestants should be instructed to label … Continue Reading

FTC Enters into Consent Order with Spokeo over Fair Credit Reporting Act Violations

Yesterday, the Federal Trade Commission entered into a consent decree with Spokeo, Inc., for violations of the Fair Credit Reporting Act.  As reflected in the FTC staff blog post, the FTC’s action against Spokeo is the first FCRA case to address the sale of data collected from online sources, including social media, in the context of employee … Continue Reading

Come Clean on Paid-For Tweets, says UK Authority

The Office of Fair Trading, the UK’s answer to the FTC, has established its position on paid-for plugging on social media websites.  According to an announcement issued last month by the OFT relating to an enforcement action pursued against a small UK media firm, online advertising and marketing that fails to disclose that it contains paid-for promotions … Continue Reading
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