IAB

Industry Grapples With Implementing “Do Not Track” Disclosures; IAB Outlines “Guiding Principles” for a Post-Cookie World

By Libbie Canter on January 28, 2014

Posted in Advertising & Marketing, Online

California’s recent amendments to the California Online Privacy Protection Act require certain online services to make additional disclosures about how they respond to browser-based Do Not Track signals―new obligations that went into effect on January 1. Along with Joanne McNabb of the Office of the California Attorney General, Kurt Wimmer…

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IAB’s Video Suite To Support Display of In-Ad Privacy Notices

By Inside Privacy on April 11, 2012

Posted in Advertising & Marketing, Federal Trade Commission, Online, United States

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam. Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is…

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