Tag Archives: NAI

Compliance Warning States OBA Principles Apply to Cross-Device and Cross-Platform Tracking

Last week, the Online Interest-Based Advertising Accountability Program released a compliance warning to clarify that its Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles) apply―not just to traditional HTTP cookies―but to other types of tracking technologies that enable the tracking of consumers across different platforms and devices.   The compliance warning admonished companies developing and implementing … Continue Reading

Report Finds Advertising Companies Comply With Self-Regulatory Standards

The Network Advertising Initiative (“NAI”), a coalition of more than 80 online advertising companies committed to self-regulation, released a report this week finding that there is a high degree of compliance with the NAI’s Self-Regulatory Code of Conduct, which governs the use of consumer data for purposes of online behavioral advertising.   In particular, the report concludes that NAI’s … Continue Reading

Preliminary Results Reported From Stanford “Tracking the Trackers” Study

This week, Stanford Security Lab reported preliminary results from a platform it has been developing, a chief application of which is to detect various forms of third-party tracking in an automated manner.  According to researcher Jonathan Mayer’s release, which emphasizes that these are “preliminary findings from experimental software,” Stanford’s system has detected that over half … Continue Reading
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