Tag Archives: Native Ads

FTC Settles With Lord & Taylor Over Native Advertisement and “Influencer” Promotion

By Megan Rodgers The FTC today announced that it reached a settlement with Lord & Taylor over a native advertisement and promotion that relied on social media “influencers” to promote a particular product. This was the first native advertising settlement reached by the FTC since it issued its Policy Statement on Native Advertising in December … Continue Reading

FTC Issues Policy Statement on Native Advertising

By Megan Rodgers The Federal Trade Commission today issued an Enforcement Policy Statement on Deceptively Formatted Advertisements.  The Policy Statement addresses occasions in which certain media outlets blur the traditional line between advertisements and editorial content, and seeks to clarify advertisers’ and publishers’ obligations regarding native advertising and social media. Native advertisements can take a … Continue Reading

FTC Announces Workshop To Examine Native Ads

The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine so-called “native advertising.”  This term refers to the practice of blending advertisements with news, entertainment, and other content in digital media and is sometimes also referred to as “sponsored content.”  As an FTC blog post explains, “[w]hatever the … Continue Reading
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