Tag Archives: OBA

Compliance Warning States OBA Principles Apply to Cross-Device and Cross-Platform Tracking

Last week, the Online Interest-Based Advertising Accountability Program released a compliance warning to clarify that its Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles) apply―not just to traditional HTTP cookies―but to other types of tracking technologies that enable the tracking of consumers across different platforms and devices.   The compliance warning admonished companies developing and implementing … Continue Reading

DAA to Website Operators: Provide “Enhanced Notice” of OBA by January 1

Earlier this week, the organization that enforces the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising issued a “Compliance Warning” to website operators, advising them to provide “enhanced notice” on every web page where data is being collected or used for online behavioral advertising (“OBA”) by January 1, 2014.  The DAA defines OBA as … Continue Reading

Two New Decisions on the Wiretap Act and Secondary Liability

The last two weeks have brought two important decisions in the ongoing litigation over behavioral advertising firm NebuAd’s alleged use of a device to intercept data from ISP networks. Several ISPs allegedly permitted NebuAd to install an “appliance” on their networks in order to collect and analyze subscriber data for ad targeting purposes.  In lawsuits … Continue Reading

OBA Accountability Program Issues Significant Decisions

On Monday, the Online Interest-Based Advertising Accountability Program, which monitors compliance with the Self-Regulatory Principles for Online Behavioral Advertising, issued a decision finding that the auto company Kia had failed to adhere to the Principles.  The Accountability Program also issued decisions stating that Kia’s ad agency–and the ad network the agency had used to place … Continue Reading

IAB’s Video Suite To Support Display of In-Ad Privacy Notices

The Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising continues to gather steam.  Last month, after the Program garnered favorable mention in the FTC’s final privacy report, a representative of the Interactive Advertising Bureau (one of the DAA’s participating organizations) announced that the Program’s Advertising Option Icon is now being served in more than … Continue Reading

Report Finds Advertising Companies Comply With Self-Regulatory Standards

The Network Advertising Initiative (“NAI”), a coalition of more than 80 online advertising companies committed to self-regulation, released a report this week finding that there is a high degree of compliance with the NAI’s Self-Regulatory Code of Conduct, which governs the use of consumer data for purposes of online behavioral advertising.   In particular, the report concludes that NAI’s … Continue Reading
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