Tag Archives: self-regulatory principles

CEA Releases Guidelines on Privacy and Security of Personal Wellness Data

Last week, the Consumer Electronics Association (“CEA”) announced its Guiding Principles on the Privacy and Security of Personal Wellness Data, a set of baseline, voluntary guidelines for private-sector organizations that handle the type of data often produced by wearable technologies.  The Guiding Principles are categorized into eight areas and generally include the following recommendations: Security.  Robust … Continue Reading

FTC Alleges TRUSTe’s Certified Privacy Seals Misled Consumers

Last week, TRUSTe, Inc. (“TRUSTe”) settled Federal Trade Commission (“FTC”) charges that it misrepresented its certification programs and non-profit status to consumers.  TRUSTe offers clients Certified Privacy Seals, representing to consumers that the website, software, data processing service, or mobile application is compliant with the relevant TRUSTe program.  These programs include specifications related to transparency … Continue Reading

Senate Subcommittee Examines “Stalking Apps” Bill

This week, the Senate Judiciary Subcommittee on Privacy, Technology and the Law held a hearing to discuss the Location Privacy Protection Act of 2014, a bill reintroduced in March by Senator Al Franken (D-MN).  Most concerned with the potential for misuse and abuse of location data for purposes of stalking and perpetrating domestic violence, Senator … Continue Reading

OBA Accountability Program: A Recap of What Happened in November

The Online Internet-Based Advertising Accountability Program issued five decisions in November enforcing the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.  The Accountability Program’s first two decisions, issued November 18 against BMW of North America and Scottrade, addressed those companies’ failure to provide notice of third-party data collection on their websites.  On November 20, … Continue Reading

The DAA Principles Applied to Mobile: Key Takeaways

The Digital Advertising Alliance (“DAA”) recently released a guidance document titled Application of Self-Regulatory Principles to the Mobile Environment (“Mobile Guidance”).  The Mobile Guidance does not purport to establish new principles, but rather to explain how the DAA’s existing principles — the Self-Regulatory Principles for Online Behavioral Advertising and for Multi-Site Data — apply to the … Continue Reading
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