Yesterday, the House Subcommittee on Commerce, Manufacturing, and Trade held a hearing entitled , “Understanding Consumer Attitudes About Privacy.”  The hearing featured a single panel with a mix of industry representatives and consumer privacy advocates, including representatives from Intuit, Microsoft, the Digital Advertising Alliance, Evidon, and the World Privacy Forum. 

A primary focus of the hearing was the efficacy of industry self-regulatory initiatives and other efforts to provide consumers with information and choices about managing their online privacy.  In particular, members expressed interest in the “About Ads” self-regulatory principles for online behavioral advertising and other company-specific efforts to provide consumers with notice and choice. Continue Reading Bono Mack Holds Hearing About Consumer Privacy Expectations