Tag Archives: ad network

Company Releases Industry Guidelines for Mobile App Advertising

Mobile security firm Lookout has issued guidelines to help mobile ad providers and app developers standardize privacy practices for app-based mobile ads.  According to Lookout Chief Technology Officer Kevin Mahaffey, the guidelines are intended to provide guidance about what constitutes “acceptable behavior” in the mobile ad ecosystem, and to “fix this problem before it gets … Continue Reading

FTC Publishes Preliminary Agenda for Digital Advertising Disclosures Workshop

The Federal Trade Commission recently announced a preliminary agenda for its upcoming public workshop called Advertising and Privacy Disclosures in a Digital World.  The goal of the workshop is to discuss revisions to the Dot Com Disclosures, the FTC’s current guidance document on online advertising disclosures, which was published in 2000. The Dot Com Disclosures discusses … Continue Reading

FTC Reaches Settlement with Online Advertiser Chitika on Opt-Outs

Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user’s interests.  In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an “Opt-Out” button and (2) … Continue Reading
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