2023 was marked by the adoption of key EU legislation in the field of data privacy, such as the Digital Services Act (“DSA”) and Digital Markets Act (“DMA”). Both introduce limitations and obligations on online platforms that process personal data for digital advertising. Ahead of the DSA and DMA’s implementation deadlines in February and March 2024 respectively, we will discuss below the key requirements they introduce specifically in relation to online targeted advertising. This blog post complements our previous blog post on the EU’s targeted advertising rules.Continue Reading Rules on Targeted Advertising: What do the Digital Markets Act and Digital Services Act Say?