Tag Archives: TrustE

FTC Alleges TRUSTe’s Certified Privacy Seals Misled Consumers

Last week, TRUSTe, Inc. (“TRUSTe”) settled Federal Trade Commission (“FTC”) charges that it misrepresented its certification programs and non-profit status to consumers.  TRUSTe offers clients Certified Privacy Seals, representing to consumers that the website, software, data processing service, or mobile application is compliant with the relevant TRUSTe program.  These programs include specifications related to transparency … Continue Reading

Two Recent Privacy Reports on Consumer Confidence and Website Tracking Practices

Two reports have recently been released that look at consumer perceptions of online privacy issues and examine user tracking practices on popular websites. TRUSTe Privacy Index TRUSTe released its Privacy Index for the second quarter of 2012, which measures consumer confidence in their online privacy.  The numbers show that consumers are concerned about web privacy … Continue Reading

Mobile Advertising Self-Regulatory Groups Work To Address Privacy Concerns

In the face of calls by the FTC for improved mobile privacy protections, as well as interest by members of Congress, mobile advertising companies are actively working on privacy initiatives.  Yesterday, a group of companies in the mobile advertising industry announced that they are working to create an industry standard for anonymous mobile device identification.  … Continue Reading
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