Vermont and the District of Columbia recently joined the growing list of states that have enacted automatic renewal statutes.  Automatic renewal clauses (“auto-renewals”) allow providers of goods or services to bill consumers periodically without obtaining express consent before each billing cycle.  These clauses are becoming increasingly common for a variety of goods and services.  Regulators have expressed concern that consumers may lack clarity as to when auto-renewals apply and what they entail.  As a result, slightly fewer than half of U.S. states have enacted laws that govern how and what businesses need to disclose when an agreement contains auto-renewals.  These state laws add to the regulatory complexity in this space, which includes a federal auto-renewal statute governing online contracts (Restore Online Shopper’s Confidence Act), as well as the federal Telemarketing Sales Rule, which governs auto-renewals offered through telemarketing.

Vermont’s new law, H.B. 593, takes effect on July 1, 2019.  This law is notable for two new requirements described below, but applies only to contracts with an initial term of one year or more and subsequent terms that are longer than one month.  Monthly or quarterly subscription services are not covered by the new statute, and financial institutions and insurance contracts are exempt.

Vermont’s new law imposes two unique requirements:

  • Boldface Disclosures for Auto-Renewals: Many states with an auto-renewal statute require that the auto-renewal be stated “clearly and conspicuously.”  Only a few of these states, such as California and Oregon, define “clearly and conspicuously.”  Vermont goes a step further and specifies that “clearly and conspicuously” means bold-face type.
  • Double Opt-In: Vermont is the first state to require that companies obtain two consents from consumers — one consent to the contract itself, and a second consent to the auto-renewal clause.

Last week, the Mayor of D.C. signed into law the Structured Settlements and Automatic Renewal Protections Act of 2018.  This law requires sellers to disclose the auto-renewal clause clearly and conspicuously (defined as “larger than the surrounding text, in contrasting type, font, or color to the surrounding text of the same size, or set off from the surrounding text of the same size by symbols or other markers”).  If the contract is twelve months or more and will automatically renew for a term of one month or more, the seller must provide notice to the consumer no less than thirty and no more than sixty days prior to the cancellation deadline:  (1) that unless the customer cancels the contract, it will renew automatically; (2) the cancellation deadline; and (3) the methods by which the customer can cancel.  In addition, sellers offering free trials of at least one month that automatically renew must notify consumers one to seven days prior to the renewal and must obtain affirmative consent to the automatic renewal before charging the consumer.

Earlier this week, West Virginia also introduced a new auto-renewal bill, and several other states introduced legislation last term.  So there are likely to be more changes to come in the auto-renewals compliance landscape.  We will continue to monitor these developments and will keep you apprised on this blog.

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Photo of Laura Kim Laura Kim

Laura Kim has a proven track record of successfully resolving clients’ most important consumer protection matters before the FTC, State AGs, and the NAD. She is well-known for her insider knowledge of the FTC as well as her practical approach to accomplishing her…

Laura Kim has a proven track record of successfully resolving clients’ most important consumer protection matters before the FTC, State AGs, and the NAD. She is well-known for her insider knowledge of the FTC as well as her practical approach to accomplishing her clients’ objectives.

As chair of Covington’s Advertising & Consumer Protection Investigations practice group, Laura represents corporate and individual clients in investigations before the FTC and State Attorneys General. She also provides pragmatic compliance advice on a wide range of consumer protection issues, including substantiating claims involving generative artificial intelligence, environmental benefits, and “Made in USA.” She counsels brands on emerging issues involving influencers, consumer reviews, AI-generated content, and subscription autorenewals. Laura regularly represents both challengers and advertisers before the NAD, achieving favorable outcomes in matters involving artificial intelligence, influencers, and claim substantiation.

During her twelve-year tenure at the FTC, Laura served as Assistant Director in two divisions of the Bureau of Consumer Protection, Attorney Advisor to Chairman William E. Kovacic, and Chief of Staff to Bureau Director Jessica Rich. She oversaw major rulemakings—including the Green Guides and the Telemarketing Sales Rule—and supervised dozens of investigations and enforcement actions. As Assistant Director in the Division of Enforcement, Laura also supervised compliance monitoring and enforcement proceedings for companies under federal court or Commission order.

Photo of Jayne Ponder Jayne Ponder

Jayne Ponder counsels companies on the intersection of privacy, AI, and emerging technology regulation, and routinely represents clients in regulatory inquiries, investigations, and enforcement matters before federal and state agencies.

Jayne counsels clients across industries to launch and enhance products, services, and governance…

Jayne Ponder counsels companies on the intersection of privacy, AI, and emerging technology regulation, and routinely represents clients in regulatory inquiries, investigations, and enforcement matters before federal and state agencies.

Jayne counsels clients across industries to launch and enhance products, services, and governance programs involving their collection and use of data and emerging technologies. Her experience spans U.S. comprehensive privacy, automated decisionmaking, AI governance, biometric privacy, surveillance and algorithmic pricing, and AI transparency, disclosure, and safety frameworks. She partners with clients to design products and governance programs that keep pace with the dynamic regulatory environment, including in connection with digital and online advertising, social media, AI-powered and agentic services, connected devices, and robotics.

In addition, she advises companies on engagement with federal and state regulators, including through enforcement and rulemaking. Jayne analyzes privacy and security risks in complex corporate transactions. She also provides strategic input on the legislative, regulatory, and policy developments shaping the privacy and AI landscape.

Jayne maintains an active pro bono practice, focusing on assisting nonprofits with their privacy programs and elder estate planning.