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Lindsey Tonsager

Lindsey Tonsager is a recognized leader in representing companies before federal and state regulators, and is renowned for advising on minor protection, AI, and state comprehensive privacy laws.

Lindsey chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and State Attorneys General on proposed changes to data protection laws, and regularly represents clients in responding to investigations and enforcement actions involving their privacy and information security practices.

Lindsey’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of artificial intelligence; data processing for robotics, autonomous vehicles, and other connected devices; biometrics; online advertising; the collection of personal information from children, teens, and students online; e-mail marketing; disclosures of video viewing information; and new technologies.

Lindsey also assesses privacy and data security risks in complex corporate transactions where personal data is a critical asset or data processing risks are otherwise material. In light of a dynamic regulatory environment where new state, federal, and international data protection laws are always on the horizon and enforcement priorities are shifting, she focuses on designing risk-based global privacy programs for clients that can keep pace with evolving legal requirements and efficiently leverage the clients’ existing privacy policies and practices. She conducts data protection assessments to benchmark against legal requirements and industry trends and proposes practical risk mitigation measures.

On September 30, 2025, the California Privacy Protection Agency (“Agency”) announced a decision and $1.35 million fine to resolve allegations that Tractor Supply Co. (“Tractor Supply”) violated the California Consumer Privacy Act (“CCPA”). The settlement comes after the Agency filed a petition to enforce an investigative subpoena against Tractor Supply. In addition to imposing the Agency’s largest fine to date, the settlement also marks the Agency’s first enforcement action related to job applicant personal data. Similar to the enforcement actions against American Honda Motor Co., Inc. and Todd Snyder, Inc., the Agency continues to focus on how businesses facilitate consumer rights under the CCPA.Continue Reading California Privacy Agency Fines Tractor Supply $1.35 Million Over CCPA Violations

The California Civil Rights Council and the California Privacy Protection Agency have recently passed regulations that impose requirements on employers who use “automated-decision systems” or “automated decisionmaking technology,” respectively, in employment decisions or certain HR processes. On the legislative side, the California Legislature passed SB 7, which would impose

Continue Reading Navigating California’s New and Emerging AI Employment Regulations

On August 29, the Oregon Department of Justice (DOJ) issued an enforcement report and press release covering its first year of enforcement of the Oregon Consumer Privacy Act (OCPA).  The OCPA took effect on July 1, 2024, and the cure period sunsets on January 1, 2026.  We previously summarized some of requirements in the OCPA here.  This blog summarizes notable takeaways from the enforcement report.Continue Reading Oregon DOJ Publishes Enforcement Report on the Oregon Consumer Privacy Act

Earlier this month, the California Privacy Protection Agency (“CPPA”) filed a petition in Sacramento County Superior Court to enforce an investigative subpoena against Tractor Supply Company (“Tractor Supply”). Continue Reading California Privacy Protection Agency Asks Court To Enforce Its Subpoena Authority

On July 1, 2025, California Attorney General Bonta announced a $1.55 million settlement, pending court approval, related to allegations that Healthline.com, a website where consumers can read informational articles about medical and health topics, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law.Continue Reading California Attorney General Announces $1.55M CCPA Settlement with Healthline.com

2025 has been another active year for children’s and teens’ privacy legislation.  This post recaps notable developments and trends thus far in 2025.  Our summaries from 2023 and 2024 can be found here and here.

App Store Laws

A new trend in 2025 has been legislation targeting app store

Continue Reading State and Federal Developments in Minors’ Privacy in 2025

Following the approach taken by the Kentucky and Connecticut legislatures this spring, Oregon has amended its comprehensive privacy statute to implement changes to the law.  Specifically, the amendment extends the statutory cure period to July 1, 2026, but this extension is limited to certain controllers.  Beginning on January 1, 2026, the statute’s cure provision will only apply to controllers that are a “noncommercial educational broadcast station, as defined in 47 U.S.C. 397” and that (1) receive funding from the Corporation for Public Broadcasting and (2) distribute the entity’s journalism content without cost to recipients.   Continue Reading Oregon Amends Its Comprehensive Privacy Statute

On June 22, Texas Governor Greg Abbott (R) signed the Texas Responsible AI Governance Act (“TRAIGA”) (HB 149) into law.  The law, which takes effect on January 1, 2026, makes Texas the second state to enact comprehensive AI consumer protection legislation, following the 2024 enactment of the Colorado

Continue Reading Texas Enacts AI Consumer Protection Law

This year, state lawmakers have introduced over a dozen bills to regulate “surveillance,” “personalized,” or “dynamic” pricing.  Although many of these proposals have failed as 2025 state legislative sessions come to a close, lawmakers in New York, California, and a handful of other states are moving forward with a range

Continue Reading State Legislatures Advance Surveillance Pricing Regulations