Tag Archives: behavioral advertising

Two New Decisions on the Wiretap Act and Secondary Liability

The last two weeks have brought two important decisions in the ongoing litigation over behavioral advertising firm NebuAd’s alleged use of a device to intercept data from ISP networks. Several ISPs allegedly permitted NebuAd to install an “appliance” on their networks in order to collect and analyze subscriber data for ad targeting purposes.  In lawsuits … Continue Reading

Web-standards group releases draft “Do-Not-Track” mechanism

The group that develops technical standards and guidelines for the World Wide Web released a set of draft standards on Monday that are intended to allow consumers to limit and control how they are tracked online. The standards, developed by the World Wide Web Consortium (known as the “W3C”), would allow consumers to set a … Continue Reading

French Data Protection Authority Releases Guidance on the Use of Cookies

On October 26, 2011, the French Data Protection Authority, the CNIL, published guidance on the implementation of the new cookie rules arising from the amendments to the EU e-Privacy Directive 2002/58/EC (the “Directive”).  The new cookie rules have been implemented into French national law via the ordinance of August 24, 2011, relating to electronic communications … Continue Reading

DAA Releases “Self-Regulatory Principles for Multi-Site Data”

Yesterday, the Digital Advertising Alliance (DAA) announced the release of new “Self-Regulatory Principles for Multi-Site Data,” voluntary self-regulatory standards to govern the collection, use, and sharing of data concerning user activity across non-affiliated websites.  The DAA, an umbrella organization for advertising trade groups, already maintains self-regulatory principles for online behavioral advertising (OBA).  Notably, while the … Continue Reading

Article 29 Working Party Meets the European Advertising Industry over Self-Regulatory Code

The representatives of IAB Europe and EASA, European advertising and marketing industry associations, met with the Article 29 Working Party, a group of European data protection authorities, on 14 September 2011 to discuss the industry’s self-regulatory code on Online Behavioural Advertising.  As we blogged here, the Article 29 Working Party had previously voiced concerns over … Continue Reading

Article 29 Working Party Voices Concerns Over Behavioural Advertising Code

By Dan Cooper and Helena Marttila On 26 August, 2011, the Article 29 Working Party, a group of European data protection authorities, published a letter to the Online Behavioural Advertising Industry regarding the proposed industry self-regulatory framework, known as the Best Practice Recommendation on Online Behavioural Advertising (the “Code”). The letter sets out the main … Continue Reading

Preliminary Results Reported From Stanford “Tracking the Trackers” Study

This week, Stanford Security Lab reported preliminary results from a platform it has been developing, a chief application of which is to detect various forms of third-party tracking in an automated manner.  According to researcher Jonathan Mayer’s release, which emphasizes that these are “preliminary findings from experimental software,” Stanford’s system has detected that over half … Continue Reading

Industry Develops New Notice and Consumer Outreach Initiatives

As Congress continues to consider the need for privacy legislation, a number of organizations are working on new ways to better inform consumers about how data is collected, used, and shared online.  A roundup of recent developments: Game developer Zynga has introduced an interactive tutorial called PrivacyVille.  Players who follow along and learn about the … Continue Reading

FTC Reaches Settlement with Online Advertiser Chitika on Opt-Outs

Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user’s interests.  In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an “Opt-Out” button and (2) … Continue Reading
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