In an interview with ClickZ, the FTC’s incoming chief technologist, Edward Felten, provides insight into the scope of the Commission’s proposed “Do Not Track” mechanism and how compliance could be enforced.  Felten makes three key points:  

  • The proposed mechanism applies only to third-party tracking for behavioral advertising.  It would not apply to a

The European Parliament has approved a resolution asking the Commission to carry out an in-depth study of “new advertising practices.”  Parliament is concerned about “the routine use of behavioral advertising and the development of intrusive advertising practices (such as reading the content of e-mails, using social networks and geolocation, and retargeted advertising) which constitute attacks