Tag Archives: Online Advertising

Senate Subcommittee Examines Online Advertising and Security

Yesterday, the U.S. Senate Permanent Subcommittee on Investigations held a hearing on “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy.”  The hearing was based on a year-long investigation into a broader set of issues related to consumer privacy and security on the Internet, which narrowed over time to focus specifically on the … Continue Reading

CA Legislature Passes Bill Establishing Online Protections for Minors

Last Friday the California Senate unanimously passed legislation titled, “Privacy Rights for California Minors in the Digital World,” which prohibits certain types of marketing to minors (defined as a natural person under the age of 18 residing in California) and allows minors to delete materials they have posted online.  The bill, which already cleared the … Continue Reading

OBA Accountability Program Issues Significant Decisions

On Monday, the Online Interest-Based Advertising Accountability Program, which monitors compliance with the Self-Regulatory Principles for Online Behavioral Advertising, issued a decision finding that the auto company Kia had failed to adhere to the Principles.  The Accountability Program also issued decisions stating that Kia’s ad agency–and the ad network the agency had used to place … Continue Reading

Report Finds Advertising Companies Comply With Self-Regulatory Standards

The Network Advertising Initiative (“NAI”), a coalition of more than 80 online advertising companies committed to self-regulation, released a report this week finding that there is a high degree of compliance with the NAI’s Self-Regulatory Code of Conduct, which governs the use of consumer data for purposes of online behavioral advertising.   In particular, the report concludes that NAI’s … Continue Reading

Senator Rockefeller Requests Information Regarding Visa and Mastercard Data Collection Practices and Proposals

On October 27, 2011, Senator John D. Rockefeller, chairman of the Senate Commerce, Science, and Transportation Committee, sent letters to Visa and Mastercard requesting information regarding the companies’ data collection and aggregation practices and proposals.  An October 25, 2011, Wall Street Journal article outlined various initiatives from the two companies pertaining to online behavioral advertising.  Senator … Continue Reading

FTC Launches Online Advertising Review

by Rob Sherman and Allison Ray The FTC’s recent announcement [PDF] that it will update its decade-old guidance on online advertising—known as Dot Com Disclosures [PDF]—has inspired animated industry discussion. In its request for comments, the FTC highlighted that forums for online advertising that we take for granted today — such as social media and … Continue Reading

Online Advertising Industry Finalizes European Self-Regulation Framework

Key players in the European online advertising industry — including such heavyweights as Google and Microsoft — have signed a self-regulatory Framework intended to improve transparency and user control when behavioral ads are delivered by a third party (i.e., by a company that is not the operator of the website on which the ad is delivered).  Behavioral … Continue Reading

FTC Reaches Settlement with Online Advertiser Chitika on Opt-Outs

Earlier this week, the Federal Trade Commission announced that it has reached a settlement with Chitika, Inc., an ad network that tracks a user’s online activities in order to deliver advertising targeted to the individual user’s interests.  In its complaint, the FTC claimed that Chitika made statements that (1) users could opt out of targeted advertising by clicking on an “Opt-Out” button and (2) … Continue Reading

Administration Calls for Privacy Legislation

Speaking at today’s Senate Commerce Committee hearing on “The State of Online Consumer Privacy,” Assistant Secretary of Commerce Lawrence E. Strickling stated that the Obama administration supports comprehensive privacy legislation.  As we noted in yesterday’s post, this announcement represents a shift in Administration policy.  Although in its December 2010 “Green Paper,” Commerce recommended that consumers’ … Continue Reading

Ringleader Agrees to Settle Privacy Suits

Ringleader Digital — an online advertising firm specializing in the mobile market — has agreed to settle two putative class actions that were filed against it last fall.  The plaintiffs alleged that Ringleader violated the federal Computer Fraud and Abuse Act, 18 U.S.C. § 1030, as well as various state privacy and consumer protection laws, by using HTML5 software to … Continue Reading

FTC’s Chief Technologist Explains “Do Not Track”

In an interview with ClickZ, the FTC’s incoming chief technologist, Edward Felten, provides insight into the scope of the Commission’s proposed “Do Not Track” mechanism and how compliance could be enforced.  Felten makes three key points:   The proposed mechanism applies only to third-party tracking for behavioral advertising.  It would not apply to a publisher’s … Continue Reading

European Parliament Says Targeted Online Advertising Threatens Privacy

The European Parliament has approved a resolution asking the Commission to carry out an in-depth study of “new advertising practices.”  Parliament is concerned about “the routine use of behavioral advertising and the development of intrusive advertising practices (such as reading the content of e-mails, using social networks and geolocation, and retargeted advertising) which constitute attacks on … Continue Reading
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