Tag Archives: Online Behavioral Advertising

Digital Advertising Alliance Will Begin Enforcing its Cross-Device Guidance February 1, 2017

The Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations that has established self-regulatory standards for online behavioral advertising, announced on October 13 that the Council of Better Business Bureaus and the Direct Marketing Association will begin enforcement of the Application of the DAA Principles of Transparency and Control to Data … Continue Reading

EDPS Issues Opinion on Big Data and Enforcement

As announced last week, the European Data Protection Supervisor (“EDPS”) released on September 23, 2016 an opinion on “coherent enforcement of fundamental rights in the age of big data.”  This opinion follows an earlier Preliminary Opinion on privacy and competitiveness in the age of big data, published in 2004 (see our previous blog post here). … Continue Reading

FTC Hosts Cross-Device Tracking Workshop

The FTC’s cross-device tracking workshop on Monday focused on the benefits and challenges of cross-device tracking.  FTC Chairwoman Edith Ramirez emphasized that regardless of the specific technology employed, companies should continue working to address issues of transparency, notice, and choice in this area.  She also highlighted the self-regulatory efforts of the advertising industry on cross-device … Continue Reading

FTC Announces Final Agenda for Cross-Device Tracking Workshop

The FTC has announced the final agenda for its November 16 cross-device tracking workshop.  According to today’s press release, the workshop “will examine the practice of collecting data through these devices and the potential wide-ranging effects on consumer privacy.” Opening remarks will be provided by FTC Chairwoman Edith Ramirez, followed by a presentation from Justin … Continue Reading

FTC to Hold Workshop on Cross-Device Tracking

The Federal Trade Commission will hold a workshop on November 16 to address cross-device tracking.  The FTC’s announcement highlights two forms of cross-device tracking: “deterministic” tracking, which requires that a user log in to the same service across multiple devices, and “probabilistic” tracking, which collects data about users to create a digital fingerprint that links a … Continue Reading

Digital Advertising Alliance Will Begin Enforcing its Mobile Guidance September 1, 2015

The Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations that has established self-regulatory standards for online behavioral advertising, announced on May 7 that the Council of Better Business Bureaus and the Direct Marketing Association will begin enforcement of the Application of Self-Regulatory Principles to the Mobile Environment (DAA Mobile … Continue Reading

OBA Accountability Program: A Recap of What Happened in November

The Online Internet-Based Advertising Accountability Program issued five decisions in November enforcing the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.  The Accountability Program’s first two decisions, issued November 18 against BMW of North America and Scottrade, addressed those companies’ failure to provide notice of third-party data collection on their websites.  On November 20, … Continue Reading

DAA to Website Operators: Provide “Enhanced Notice” of OBA by January 1

Earlier this week, the organization that enforces the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising issued a “Compliance Warning” to website operators, advising them to provide “enhanced notice” on every web page where data is being collected or used for online behavioral advertising (“OBA”) by January 1, 2014.  The DAA defines OBA as … Continue Reading

Two New Decisions on the Wiretap Act and Secondary Liability

The last two weeks have brought two important decisions in the ongoing litigation over behavioral advertising firm NebuAd’s alleged use of a device to intercept data from ISP networks. Several ISPs allegedly permitted NebuAd to install an “appliance” on their networks in order to collect and analyze subscriber data for ad targeting purposes.  In lawsuits … Continue Reading

FTC Hosts Workshop to Examine Comprehensive Data Collection

On Thursday, the Federal Trade Commission (“FTC”) hosted a workshop to explore the practices and privacy implications of comprehensive data collection. The event gathered consumer protection groups, academics, privacy professionals, and business and industry representatives to examine the current state of comprehensive data collection, its risks and potential benefits, and what the future holds for … Continue Reading

OBA Accountability Program Issues Significant Decisions

On Monday, the Online Interest-Based Advertising Accountability Program, which monitors compliance with the Self-Regulatory Principles for Online Behavioral Advertising, issued a decision finding that the auto company Kia had failed to adhere to the Principles.  The Accountability Program also issued decisions stating that Kia’s ad agency–and the ad network the agency had used to place … Continue Reading

Report Finds Advertising Companies Comply With Self-Regulatory Standards

The Network Advertising Initiative (“NAI”), a coalition of more than 80 online advertising companies committed to self-regulation, released a report this week finding that there is a high degree of compliance with the NAI’s Self-Regulatory Code of Conduct, which governs the use of consumer data for purposes of online behavioral advertising.   In particular, the report concludes that NAI’s … Continue Reading
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