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Jane Pinho

Jane Pinho is co-chair’s Covington’s Entertainment and Media Industry Group and is a partner in the Technology and Communications practice and the International Business Reorganization practice. She has advised international streaming services on their content acquisition strategies, on new product launches and global expansions, and on media regulation and licensing for the past decade.

Jane works with media industry leaders with global operations, including streaming services, video games and interactive entertainment companies, and social media platforms. She has particular experience advising in relation to the creation, acquisition, and distribution of digital content in the UK and Europe, in relation to the multi-territory launch, expansion, monetization and marketing of digital media products and services and in relation to compliance with the UK’s broadcasting, on-demand, video-sharing platform and online safety regimes, representing clients facing regulatory scrutiny. She also has experience advising media and technology companies on UK and EU consumer protection law, including on an investigation by the EU Commission and the Consumer Protection Co-operation Network.

Jane is also a key figure in Covington’s International Business Reorganization practice. She has managed global post-acquisition business reorganizations, pre-sale and pre-spin business separations and tax reorganizations for companies with substantial global footprints for more than a decade.

In June 2025, the Court of Justice of the European Union (CJEU) delivered important rulings clarifying the application of the EU Unfair Contract Terms Directive (UCTD), which protects consumers from unfair standard contract terms that have not been individually negotiated. The UCTD ensures such terms are transparent, clear, and balanced; unfair terms are not binding on consumers and may expose businesses to enforcement actions.

This blog post highlights four significant cases decided in June 2025. These cases involve preliminary references from national courts to the CJEU to clarify whether national laws are aligned with EU law.Continue Reading Overview of Key CJEU Rulings on EU Consumer Protection Law of June 2025

On June 26, 2025, the Council and the European Parliament reached a provisional agreement on modernizing the EU’s framework for alternative dispute resolution (ADR) in consumer matters.

The current ADR framework—established in Directive 2013/11/EU (ADR Directive)—has not been amended since its adoption in 2013. As noted in our previous blog, the European Commission recognized the need to modernize the system and, on October 17, 2023, proposed a legislative package to (i) amend the ADR Directive, and (ii) repeal the Online Dispute Resolution (ODR) Regulation, which created the European Online Dispute Resolution (ODR) Platform, on the basis that this platform was infrequently used. The ODR repeal regulation was formally adopted on November 19, 2024 and the ODR Platform will be discontinued on July 20, 2025. Since then, the focus has shifted to finalizing a reformed ADR framework.Continue Reading Council and Parliament Agree on Key Reforms to the EU ADR Framework

In May 2025, the Court of Justice of the EU (“CJEU”) ruled on five cases applying EU consumer protection law. This blog post provides an overview of the decisions.

  • Three of these cases relate to the EU Unfair Contract Terms Directive (“UCTD”), which protects consumers from unfair terms in contracts with businesses. It applies to standard terms that have not been individually negotiated and ensures they are transparent, clear, and balanced. If a term is found to be unfair, it is not binding on the consumer—and its use can expose businesses to enforcement actions, including fines, under national laws.
  • The fourth case relates to the EU Directive on Misleading and Comparative Advertising (“DMCA”), which aims to protect businesses and consumers by prohibiting advertising that misleads or distorts competition. It also sets out conditions for permitted comparative advertising—comparing one product or service with another—to ensure fairness and accuracy.
  • The fifth case concerns the EU Directive on Electronic Commerce (“DEC”), which sets transparency obligations for online commercial communications. Specifically, it requires that online promotions clearly disclose the conditions for benefiting from the offer, ensuring that consumers are fully informed before making a decision.

We have summarized these cases below.Continue Reading Overview of Key CJEU Rulings on EU Consumer Protection Law of May 2025

On October 17, 2023, the European Commission adopted a proposal to review the Alternative Dispute Resolution (“ADR”) framework.  The review consists of: (i) a proposal to amend the ADR Directive; (ii) a proposal to repeal the Online Dispute Resolution (“ODR”) Regulation; and (iii) a recommendation addressed to online marketplace and

Continue Reading European Commission Proposes Alternative Dispute Resolution Framework Review