consumer protection law

In May 2025, the Court of Justice of the EU (“CJEU”) ruled on five cases applying EU consumer protection law. This blog post provides an overview of the decisions.

  • Three of these cases relate to the EU Unfair Contract Terms Directive (“UCTD”), which protects consumers from unfair terms in contracts with businesses. It applies to standard terms that have not been individually negotiated and ensures they are transparent, clear, and balanced. If a term is found to be unfair, it is not binding on the consumer—and its use can expose businesses to enforcement actions, including fines, under national laws.
  • The fourth case relates to the EU Directive on Misleading and Comparative Advertising (“DMCA”), which aims to protect businesses and consumers by prohibiting advertising that misleads or distorts competition. It also sets out conditions for permitted comparative advertising—comparing one product or service with another—to ensure fairness and accuracy.
  • The fifth case concerns the EU Directive on Electronic Commerce (“DEC”), which sets transparency obligations for online commercial communications. Specifically, it requires that online promotions clearly disclose the conditions for benefiting from the offer, ensuring that consumers are fully informed before making a decision.

We have summarized these cases below.Continue Reading Overview of Key CJEU Rulings on EU Consumer Protection Law of May 2025

The European Commission (“Commission”) is working on a new EU consumer protection law called the Digital Fairness Act (“DFA”) to better protect consumers in the digital space.  The DFA is expected to regulate, among other things, influencer marketing. 

With EU consumer protection watchdogs starting to bring cases against companies whose products or services are promoted by influencers (see for example here), the DFA’s provisions may apply not only to influencers, but also to companies that deploy or use influencers, to ensure that advertising practices are fair and transparent.  This blog post explores two key issues that the European Commission is expected to prioritize in its approach to influencer marketing.  It also provides a brief overview of the French legal framework in this area, which some expect to serve as a model for the EU’s forthcoming rules in this area.Continue Reading Digital Fairness Act Series – Topic 1: Influencer Marketing

On March 20, 2025, the Court of Justice of the European Union (“CJEU”) ruled on the fairness, under EU consumer protection law, of a contractual clause allocating a percentage of an athlete’s income to a professional services provider (Case C‑365/23 [Arce]).  This ruling sets an important precedent and strengthens the protection afforded by consumer protection law to minors who enter into professional service contracts, whether in sport or elsewhere.Continue Reading CJEU Rules on Fairness of Remuneration Clause in Sports Contract