Tag Archives: Tracking

Digital Advertising Alliance Will Begin Enforcing its Cross-Device Guidance February 1, 2017

The Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations that has established self-regulatory standards for online behavioral advertising, announced on October 13 that the Council of Better Business Bureaus and the Direct Marketing Association will begin enforcement of the Application of the DAA Principles of Transparency and Control to Data … Continue Reading

EDPS Issues Opinion on Big Data and Enforcement

As announced last week, the European Data Protection Supervisor (“EDPS”) released on September 23, 2016 an opinion on “coherent enforcement of fundamental rights in the age of big data.”  This opinion follows an earlier Preliminary Opinion on privacy and competitiveness in the age of big data, published in 2004 (see our previous blog post here). … Continue Reading

FTC Hosts Cross-Device Tracking Workshop

The FTC’s cross-device tracking workshop on Monday focused on the benefits and challenges of cross-device tracking.  FTC Chairwoman Edith Ramirez emphasized that regardless of the specific technology employed, companies should continue working to address issues of transparency, notice, and choice in this area.  She also highlighted the self-regulatory efforts of the advertising industry on cross-device … Continue Reading

FTC Announces Final Agenda for Cross-Device Tracking Workshop

The FTC has announced the final agenda for its November 16 cross-device tracking workshop.  According to today’s press release, the workshop “will examine the practice of collecting data through these devices and the potential wide-ranging effects on consumer privacy.” Opening remarks will be provided by FTC Chairwoman Edith Ramirez, followed by a presentation from Justin … Continue Reading

FTC to Hold Workshop on Cross-Device Tracking

The Federal Trade Commission will hold a workshop on November 16 to address cross-device tracking.  The FTC’s announcement highlights two forms of cross-device tracking: “deterministic” tracking, which requires that a user log in to the same service across multiple devices, and “probabilistic” tracking, which collects data about users to create a digital fingerprint that links a … Continue Reading

UK Supreme Court Will Hear Google’s Appeal in Important Privacy Case

The UK Supreme Court has granted Google the right to appeal part of the English and Welsh Court of Appeal’s notable ruling in Google Inc. v. Vidal-Hall & Ors [2015] EWCA Civ 311. Our previous blog highlighted the facts of the case (brought by Internet users against Google’s ad-tracking practices) and the significant consequences of … Continue Reading

FTC Announces First Consent Order With a Retail Tracking Company

The Federal Trade Commission (“FTC”) today announced that it has entered into a proposed consent order with Nomi Technologies (“Nomi”), marking the agency’s first action against a retail tracking company.  The announcement comes one year after the agency held a workshop on mobile device tracking in the retail environment.  Although the action may indicate increased … Continue Reading

FTC Announces November Workshop on Cross-Device Tracking

As the FTC continues to explore the Internet of Things (“IoT”) and IoT devices, today the agency announced that it will host a workshop in November on the topic of cross-device tracking.  Recognizing that today’s typical consumer daily uses a variety of connected devices while simultaneously interacting with numerous platforms, software applications, service providers, and … Continue Reading

Top 10 U.S. Privacy Developments of 2014

By Jeff Kosseff, Meena Harris, and Caleb Skeath Data Breaches Studies show increase.  Amidst a flurry of high-profile breaches during 2014, several studies confirmed that data breaches as a whole have risen significantly over the past few years.  The California Attorney General released a study showing a 28% increase in breaches in 2013 as compared … Continue Reading

Key Takeaways from the FTC Workshop on Mobile Device Tracking

Last week, the Federal Trade Commission held the first of its three spring workshops, focused on mobile device tracking.  Mobile tracking has gained increasing attention in recent years, as some brick and mortar retailers have begun tracking the signals emitted from customer smartphones in an effort to better understand shopping habits and patterns.  For instance, … Continue Reading

Google Settles Safari Tracking Charges Brought by State AGs for $17 Million

Google has entered into a $17 million settlement agreement with attorneys general from 37 states and the District of Columbia over allegations that the company engaged in unauthorized tracking of users of Apple’s Safari browser in 2011 and 2012.  The allegations stemmed from 2012 reports that Google had bypassed Safari’s default privacy settings and placed cookies … Continue Reading

FTC Hosts Workshop to Examine Comprehensive Data Collection

On Thursday, the Federal Trade Commission (“FTC”) hosted a workshop to explore the practices and privacy implications of comprehensive data collection. The event gathered consumer protection groups, academics, privacy professionals, and business and industry representatives to examine the current state of comprehensive data collection, its risks and potential benefits, and what the future holds for … Continue Reading

Mobile Device Tracking Bill Introduced

A new bill introduced by Rep. Ed Markey, titled the Mobile Device Privacy Act, would require mobile device sellers, manufacturers, service providers, and app offerors to disclose to consumers the existence of any monitoring software.  Monitoring software is defined as “software that has the capability to monitor the usage of a mobile device or the … Continue Reading

Key Holdings in the In re iPhone Application Dismissal Order

By: Shel Abramson and Mali Friedman The United States District Court for the Northern District of California recently dismissed with prejudice most claims asserted by consumer plaintiffs in In re iPhone Application Litigation, including causes of action under the Stored Communications Act (“SCA”), the Wiretap Act, and other federal and state laws.  Plaintiffs asserted that Apple … Continue Reading

Supreme Court: Attaching GPS Tracker to Suspect’s Car Constitutes Search For Purposes of Fourth Amendment

The federal government conducted a search for purposes of the Fourth Amendment when it attached a GPS tracking device to a suspect’s car and used the device to track the suspect’s movements for 28 days, the U.S. Supreme Court ruled Monday. All nine justices voted to uphold the decision by the U.S. Court of Appeals … Continue Reading

Federal Court Finds Warrant Required to Obtain Cell-Phone Locations

Government officials must seek a warrant to compel the disclosure of cell phone location data, a federal district court ruled, holding that a federal law allowing the government to obtain some information without a warrant violates the Fourth Amendment. In a one-page order upholding a magistrate judge’s decision, U.S. District Judge Lynn N. Hughes, of … Continue Reading

Preliminary Results Reported From Stanford “Tracking the Trackers” Study

This week, Stanford Security Lab reported preliminary results from a platform it has been developing, a chief application of which is to detect various forms of third-party tracking in an automated manner.  According to researcher Jonathan Mayer’s release, which emphasizes that these are “preliminary findings from experimental software,” Stanford’s system has detected that over half … Continue Reading

Ringleader Agrees to Settle Privacy Suits

Ringleader Digital — an online advertising firm specializing in the mobile market — has agreed to settle two putative class actions that were filed against it last fall.  The plaintiffs alleged that Ringleader violated the federal Computer Fraud and Abuse Act, 18 U.S.C. § 1030, as well as various state privacy and consumer protection laws, by using HTML5 software to … Continue Reading

Court Holds Subscribers Consented to “Deep Packet Inspection”

The United States District Court for the District of Montana has dismissed [PDF] several class action claims against the Internet service provider Bresnan Communications arising out of its partnership with the controversial (and now defunct) online advertising firm NebuAd.  Bresnan subscribers alleged that the ISP allowed NebuAd to test a system to profile subscribers’ online activity using deep packet inspection … Continue Reading
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