Digital Fairness Act

Digital contracts and subscriptions have significantly increased, with the subscription economy tripling since 2017, according to the European Commission’s Digital Fairness Act Fitness Check. However, the Fitness Check points out that the number of issues with digital subscriptions, such as difficult cancellations, automatic renewals without reminders, and unclear subscription terms, have also increased. The Commission proposes to tackle these issues in its proposed Digital Fairness Act (“DFA”), which recently entered its consultation phase (see our blog post here).

This post briefly highlights certain issues with digital subscriptions identified in the Fitness Check, outlines how these issues are currently regulated in the EU, and considers the Fitness Check’s proposals to address these issues. It is the fourth post in our series on the upcoming DFA – previous posts covered influencer marketing, AI chatbots in consumer interactions, and personalised advertising and pricing.Continue Reading Digital Fairness Act Series — Topic 4: Digital Subscriptions

On July 17, 2025, the European Commission launched a “call for evidence” and public consultation on the Digital Fairness Act (“DFA”), an anticipated new consumer protection law. The Commission seeks feedback on existing EU consumer protection laws and on proposals for how the DFA could address the following two problems with the existing laws, as identified through a “Fitness Check” of EU consumer law published in October 2024:

  • Lack of digital fairness for consumers. This particularly affects vulnerable groups such as minors, offering them suboptimal choices that can lead to financial harm, loss of time, negative health impacts, and indirect effects like environmental costs.
  • Unclear rules for businesses and market fragmentation. This results in increased business costs, hampers cross-border trade, leads to missed opportunities, and causes unfair competition, particularly from non-EU traders.

The Commission has also emphasized its objective to enhance the EU’s competitiveness, aiming for simplification of consumer protection rules and the removal of barriers within the EU Market. This includes efforts to achieve greater legal certainty regarding unfair commercial practices. The goal is to address enforcement deficiencies, regulatory gaps, and market fragmentation, as some Member States have regulated or are considering new regulation in these areas.Continue Reading Help Shape the New EU Consumer Protection Law: Join the Public Consultation on the Digital Fairness Act

Personalized advertising and pricing are increasingly common online practices, and prompt discussions about fairness and consumer rights in the EU.  This post examines how these practices are regulated under EU consumer protection law, and what we anticipate from the forthcoming Digital Fairness Act (DFA).  We also consider how data protection rules—such as the GDPR—interact with consumer protection laws.

This is the third post in our series on the DFA—a draft EU law currently being prepared by the European Commission and expected to be published in mid-2026.  Previous posts covered influencer marketing and AI chatbots in consumer interactions.Continue Reading Digital Fairness Act Series — Topic 3: Personalized Advertising and Pricing

AI chatbots are transforming how businesses handle consumer inquiries and complaints, offering speed and availability that traditional channels often cannot match.  However, the European Commission’s recent Digital Fairness Act Fitness Check has spotlighted a gap: EU consumers currently lack a cross-sectoral right to demand human contact when interacting with AI chatbots in business-to-consumer settings.  It is still unclear whether and how the European Commission is proposing to address this.  The Digital Fairness Act could do so, but the Commission’s proposal is only planned to be published in the 3rd quarter of 2026.  This post highlights key consumer protection considerations for companies deploying AI chatbots in the EU market.Continue Reading Digital Fairness Act Series: Topic 2 – Transparency and Disclosure Obligations for AI Chatbots in Consumer Interactions

The European Commission (“Commission”) is working on a new EU consumer protection law called the Digital Fairness Act (“DFA”) to better protect consumers in the digital space.  The DFA is expected to regulate, among other things, influencer marketing. 

With EU consumer protection watchdogs starting to bring cases against companies whose products or services are promoted by influencers (see for example here), the DFA’s provisions may apply not only to influencers, but also to companies that deploy or use influencers, to ensure that advertising practices are fair and transparent.  This blog post explores two key issues that the European Commission is expected to prioritize in its approach to influencer marketing.  It also provides a brief overview of the French legal framework in this area, which some expect to serve as a model for the EU’s forthcoming rules in this area.Continue Reading Digital Fairness Act Series – Topic 1: Influencer Marketing

On March 21, 2025, the European Commission announced that the Consumer Protection Cooperation Network (“CPC-N”) had initiated enforcement proceedings against an online gaming company, for allegedly violating EU consumer protection laws and engaging in practices that could pose a particular risk to children.  The gaming company now has one month to propose commitments to remedy the consumer law violations identified by the CPC-N.  Concurrently, the CPC-N published guidelines to promote transparency and fairness in the online gaming industry’s use of virtual currencies.Continue Reading Consumer Watchdogs Turn Their Attention to the Online Gaming Industry

On October 3, 2024, the European Commission published a report evaluating the effectiveness of existing EU consumer protection laws in protecting consumers in the digital space.  More specifically, the report assesses the effectiveness of the following three consumer protection laws: (i) the Unfair Commercial Practices Directive (“UCPD”); (ii) the Consumer Rights Directive (“CRD”); and (iii) the Unfair Contract Terms Directive (“UCTD”).  It also identifies and analyses the main provisions in the DSA, DMA, Data Act, and AI Act that are of particular relevance for protecting consumers in the digital environment.  The report is the result of the 2022 public consultation we mentioned in our previous blog post.Continue Reading EU Commission Publishes Report Assessing EU Consumer Laws and Paves Way for New and Stronger EU Consumer Law for the Digital Space